THE GLOBAL RETAIL E-MPIRE IN COLLABORATION WITH

SOURCE Google Search Data, OC&C analysis, January 2014

* OC&C Index Score International consumer demand is evaluated based on Google search data for international share of search, absolute international search volume, and growth of international search volumes. The criteria carry equal weight and are combined to create an overall rank out of 100 on a log scale

Establish thelast mile solution

Invest in a scalablepaymentsplatform

Invest behindthe key markets

Localise where itmatters to clients

Reinvent yoursupply chain

Develop a globalview of customers

Prioritisemarkets and

identify easy wins

Consider testingwith marketplaces

Steps for retailers to successfully internationalise

Determine the right multichannel approach for you

Develop and invest in a clear strategy to build awareness and drive traffic

Develop price strategy to profitably serve international markets

Organise to deliver your ambition

PREPARE LAUNCH GROW LEAD

Pureplay champions are led by eBay, Amazon and specialistsPureplay top 10 international e-retailers *OC&C INDEX SCORE (OUT OF 100)

100 97 87 80 76 76 75 74 74 73

eBay

Am

azon

Zala

ndo

Aso

s

iHer

b

Bon

prix

Zoop

lus

Glo

ssyB

ox

Net

-a-

port

er

Boo

kD

epos

itor

y

The Nordics feature heavily amongst multichannel championsMultichannel top 10 international retailers

100 98 90 89 86 86 83 80 79 78

Luxury, sports and fashion feature amongst international brand champions

100 98 95 93 91 89 88 87 87 87

Top 10 international brands

IKEA

H&

M

Avon

App

le S

tore

C&A

Seph

ora

Pan

dora

Dec

athl

on

Med

iam

arkt

Ori

flam

e

Adi

das

Loui

sV

uitt

on

Her

mes

Bur

berr

y

Ree

bok

Laco

ste

Mon

tbla

nc

Dr.

Mar

tens

Hug

o B

oss

Pum

a

1ST 2ND 3RD

1ST 2ND 3RD

1ST 2ND 3RD

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

1 2 3 4 5 6 7 8 9 10

*OC&C INDEX SCORE (OUT OF 100)

*OC&C INDEX SCORE (OUT OF 100)

Multi-language websites and global delivery enable expansionInternational Proposition of Leading e-retailers by Country, 2013

France

Germany

Nordics USA

UK

Netherlands

5

4

3

2

1

10 20 30 40

Aver

age

num

ber

of la

ngua

ges

offe

red

Average number of countries delivered to

$180m

$35m $50m $385m$950m

$1 190m0 0

The UK is the world’s leading exporter of online goods with a trade surplus of over $1 billionNearest challengers US and Germany follow with $180m and $35m trade surpluses respectively

UK USA Germany Nordics Netherlands France

International surplus trade, 2013 TRADE DEFICITTRADE SURPLUS

International trade flow, 2013 FIGURES SHOWN IN US$ MILLION

$1180 $270 $200

$100

$60$60

$70$70

$250$250

$80$80 $60$60 $30$30

$210$210

$70$70

$720

$80$80 $50$50

$200$200

$240$240$90$90 $130$130

$580

$20$20 $30$30 $40$40 $10$10 $40$40

$950 $360$160$160

$200$200

$70$70

UK USA Germany Nordics Netherlands France

Online trade for six of the biggest e-commerce markets to grow fivefold to $130 billion in 2020

$25bneCommerce

Export Value

2013

Annual Growth Rate c.30%

USA UK

Germany

Netherlands

Nordics

France

$11bn $7bn

$2bn $2bn

$2bn $1bn

$130bnForecast eCommerce Export Value

2020