1.Presentation at Networking Event

2. Dan McCarthy Chairman/CEO Network Communications, Inc. THE HIDDEN POWER OF SOCIAL MEDIA 3. First, a look at some changes on the Internet 4. Almost everything on the web starts with Google. 5. The most influential factor in how Google presents search results is something called PageRank.Pagesnot People 6. o Blogs What is Social Media? o Social networkso Video sharingo Photo sharingo Consumer reviewso Micro-bloggingo SMS platform 7. Social Media is a series of conversations & connections between people who share interests or experience. In April, the top social media sites had more than 235 million users. MySpaceFaceBook Blogger Wordpress Twitter 8. Facebook is the third most trafficked site on the Internet, with 104M visitors in April, up 133% since October 2008. 9. The shift in the web changes how to think about marketing 10. Your traditional marketing toolkit:Things that pull Print advertising Direct mail Web site Search marketing E-mail EventsCostThings that push Marketing materials Networking events Referrals Local organizations Chamber of Reach Commerce Associations 11. ContributeNetworkParticipate Social media supplements your pull marketing your advertising and turbo-charges your word of mouth.It takes Internet marketing from Passive to Active at minimal cost. 12. You are successful in social media marketing just by being yourself, consistently & authentically. 13. Can I really be me? 14. COMBINE THE WAYYOU LIVE WITH THEWAY YOU MAKE A LIVING. 15. When people search on the web for you 16. Using Social Media Marketing to Build A Large Platform that Presents Your Image AND Voice 17. You need very few tools. 18. Step 1: Set up a blog www.wordpress.com www.blogger.com 19. What do you put on your blog? Whatever is of interest to you will be of interest to people who are interested in you. What have you seen? What do you like? Who have you met? What have you done? What do you think? 20. Step 2: Create your social identities FacebookLinkedInTwitter 21. Things to do to get started Build your network Get involved in the conversation Contribute Comment Participate 22. Join groups 23. Become a fan More than 165,000 members identify themselves as interested in design 24. Make a Fan Page for your business Click on Create a page for my business 25. Play around on Twitter:Interact with peersFind design discussionsConnect with design enthusiasts 26. Wefollow.comDirectory of members organized by interest1000+ interior designers 27. Integrate your social Add Connect with us on to yourprint advertising identities into all your marketing Include your social identity links on yourdirect mail and sales collateral Add your social identity links to your e-mail signature Cross-promote each social identity onindividual sites Set a realistic content Plan your content How many times are you schedulecomfortable updating? Decide how long each update should be Find things to share with others Interesting objects Projects Web links 28. Have funConnect & engageBe interested & interestingShare your expertiseLeverage your network 29. To get all the links www.viralhousingfix.com/miscellaneous/kit in this presentation chen-views/ To contact medmccarthy@nci.comwww.viralhousingfix.comProfile.to/DanMcCarthy To contact New England Kyle Hoepner Home 617-938-3991 x710khoepner@nehomemag.comBetsy Abeles Kravitz617-938-3991 x704bkravitz@nehomemag.com 30. Thankyou!