social media fraud

A TIMELINEMYSPACE LAUNCHED AS A CLONE OF FRIENDSTER

LINKEDIN LAUNCHED AS A SOCIAL NETWORKING SITE FOR PROFESSIONALS

‘03FACEBOOK LAUNCHED AT HARVARD UNIVERSITY

TWITTER LAUNCHED AS A SOCIAL NETWORKING AND MICRO-BLOGGING SITE.

FACEBOOK LETS THIRD-PARTY DEVELOPERS CREATE FACEBOOK APPS

SURPASSES MYSPACE IN MONTHLY UNIQUE VISITORS

During “Deepwater Horizon” oil spill: With more than 20,000 followers at press time, the cynical response to the oil spill was twice as popular than BP's actual Twitter page, @BP_America.

The vulgar rants of Yahoo's dragon lady/CEO, Carol Bartz, appeared under a fake Twitter account

A fake Richard Branson Twitter account promoted a London taxi service as an “endorsement” from Branson

Paramount Entertainment impersonator blasts racist and inappropriate/offensive Tweets

FACEBOOK REACHES 1 BILLION USERS

BILLIONWITH A B

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‘09 FACEBOOK REACHES 200 MILLION USERS.

‘10 MAJOR EXAMPLES OF SOCIAL FRAUD APPEAR ON TWITTER

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‘13 Southwest Airlines has an impersonator on Facebook with over 1,900 followers who may not know information from the page isn’t real.

American Airlines, Jet Blue, Delta, United Airlines and Emirates were all victims of a mass-scale scam on Instagram, promising fake VIP deals and giveaways.

‘14THE SOCIAL MEDIA TECHNOLOGY THAT CONNECTS US IN A DIGITAL WORLD HAS CREATED IMMEASURABLE LEVELS OF RISK.

IMPERSONATIONS, FRAUD, SOCIAL ENGINEERING AND PHISHING AND MALWARE CAMPAIGNS PLAGUE THE SOCIAL MEDIA UNIVERSE.

BY THE NUMB3RSSOCIAL NETWORKS ARE NOT JUST WEBSITES -- THEY ARE BUSINESS DESTINATIONS AND POWERFUL MARKETING TOOLS. THE VERSATILITY AND UBIQUITOUS ACCESS OF THESE SOCIAL NETWORKS CREATES COMPLEX AND DANGEROUS RISKS. ORGANIZATIONS MUST ADDRESS CYBER, BUSINESS, AND BRAND RISKS AS THEY BUILD THEIR SOCIAL COMMUNITIES.

OF COMPANIES BELIEVE EMPLOYEE USE OF SOCIAL MEDIA POSES A THREAT TO THEIR ORGANIZATION.

72OF USERS SAY THEY HAVE BEEN SENT MALWARE VIA A SOCIAL MEDIA SITE.

33 24OF SMBS SAY THEY HAVE BEEN COMPROMISED BY EMPLOYEES USING SOCIAL MEDIA

5 10% %

BETWEEN 5 AND 10 PERCENT OF TWITTER ACCOUNTS ARE FAKE.

THE AVERAGE COST TO GET FAKE FOLLOWERS IN THE FAKE FOLLOWER “MARKET” IS ONLY $11 FOR 1,000.

fakebook

FACEBOOK ESTIMATES THAT BETWEEN 5.5 PERCENT AND 11.2 PERCENT (68 TO 138 MILLION) OF ITS USER ACCOUNTS ARE FAKE.

DEVELOP A SOCIAL RISK POLICY

Understand the risks that social media introduces and determine which matter to your organizationPublish policy to the team members responsible for responding to social media threats and risks

CONTINUOUSLY MONITOR SOCIAL MEDIA

Establish a real-time monitoring process to find potential risk issues across all germane social media platforms - not just Facebook and Twitter!

ANALYZE ISSUES & IDENTIFY RISKS

Leverage a sophisticated security analyst toolkit to analyze potential issues and identify threats and compliance issues

PRIORITIZE BY SEVERITY & IMPACT

Categorize and prioritize response actions based on severity and business impact of identified threats and risk issues

“Furby” children’s toy victimized by fake Instagram account. Thai woman behind fake account steals over $200,000 (6 Million baht).

1,000 X

5.5%

11.2%

�e H�tory of

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VIP

SOCIAL MEDIA USAGE HAS EXPLODED SINCE THE INITIAL DAYS OF MYSPACE. BY 2009, FACEBOOK HAD HUNDREDS OF

MILLIONS OF USERS, BECOMING THE TOP ONLINE DESTINATION FOR CONNECTED PEOPLE WORLDWIDE. NETWORKS

CONTINUE TO GROW, WITH 1 IN 3 PEOPLE IN THE WORLD PROJECTED TO USE SOCIAL MEDIA DAILY BY 2017.

REMEDIATE & MITIGATE

Execute pre-built remediation and mitigation strategy to minimize damageIntegrate cyber threat information into security systems to prevent compromise.Work with social media networks to “takedown” malicious accounts, posts, threats and compliance violations that exist on their platforms

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