The i-BraceletBY: TAMIA ABUWI AND SAIGE PINKETT, PD.1/2

About The ProductOriginal idea is to use a lancet, glucometer and

insulin syringeThe i-bracelet is connected to your phone and

allows you to take blood samples for glucoseThe bracelet already has insulin in it and injects

it into your body when you need itGives diabetics an easier way to get data they

need with using the appProvides more data by the statistics sent to the

phone

Diabetics have to use a lancet to get blood samples

Then put the blood sample on a meterThey wait minutes for the reading.Then if they need insulin they use a syringeWith the i-bracelet it’s easier to use and

you get the data very quickly.

Competitive Advantage

Marketing- Research and Statistics

Insulin manages diabetics blood sugar

Diabetes is the primary cause of death for 71,382 people each year

18.8 million people diagnosed

with diabetesHigh blood sugar can lead to health

problems

High blood sugar levels damage the

body

More statistics

Long-term problems that can happen

More info.

More facts

Target MarketsFactors Our Business Target MarketDemographics Every age, both male and

female, all ethnicities Lifestyle Affordable for middle class

with basic health insuranceUsage Yearly, Billed every 5

months for usage of the app and to buy more insulin

Geographics Southern East Coast, West Virginia has the most diabetics in the United States

CompetitionStrengths Can buy

products in many different pharmacies

More than one product

Accurate data in the one product they have

Weaknesses

Can have difficulty navigating all advanced programming

Glucometer inaccurate if you usesolution(Icodextrin) or immunoglubin therapies

Only one products and just too much in one kit

Will work our way up from southern east coast to northern east coast

Keep and open mind to new ideasListen to any problems/complaints and fix itFollow up and keep promisesStay on top of record keeping and budgetingMaking the price a bit more higher but

reasonable

Success

I-BraceletAPP

LOGO

SLOGAN“There is no life without i-bracelet”

(“i” stands for insulin and since there is an app it stands for i-phone too)

Our WebsiteTamia Abuwi and Saige PinkettHealth Careers

The i-Bracelet“There is no life without i-Bracelethttp://idiabetics.weebly.com/

124 Smith St. Charleston, WV 25305-0540

304-263-5793

Business Card

Health Magazine for DiabeticsDiabetics wanting easier way for what they needNew and Improved product called i-Bracelet for Diabetics, many people want it

Inside story with Halle Berry and her life with diabetes

Magazine cover- product displayed on it

SummaryThe i-Bracelet is mainly for diabetics. It is

an easier way to check glucose blood levels and inject insulin. For you to use the bracelet you must have the app. It is much better than the competitors such as One Touch, Nipro Diagnostics and Omnis Health. Many diabetics, female and male, any age can use this but it is sold only in West Virginia for now. The i-Bracelet is guaranteed success.