the importance of blogging - jonny ross - moda at the nec
DESCRIPTION
Blogging to the top of Google and powering your social media campaigns for tTRANSCRIPT
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Blogging to the top of Google and
powering your social media campaigns
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Current social media usage?
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Search Engine Optimisation
• Create great content• Ensure this content is accessible to search
engines.• Make pages unique and relevant• Make the content popular
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On Site
• Keywords• Content• Technical Aspect• Usability
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Off site
• Relevancy• Links• Reviews• Reputation
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wm5.walmart.com/walmart-moms
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How to create an Editorial Calendar?
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Editorial Calendar sounds so complex…• People think it needs to
be fancy and detailed
• Two advantages; planning and accountability
• There are lots of ways to create an editorial calendar, but let’s keep it simple
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your products and services
• Do any of the products and services fit nicely with your roadmap so far?
• Split them evenly throughout the year
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Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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Challenge me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy