the many hats of a ceo just what is this job anyway? roles, responsibilities, opportunities dr....

THE MANY HATS OF A CEO JUST WHAT IS THIS JOB ANYWAY?

ROLES, RESPONSIBILITIES, OPPORTUNITIES

Dr. Dianne Van Hook – April 3, 2015

In this session of LEAP, we will explore:• The many roles/responsibilities of the Community

College CEO• The different functions of a campus-level

president and district-level Chancellor• What a CEO actually DOES: An up-close view of

the daily life of the CEO on campus• Off-campus responsibilities of the CEO• The Roles of a CEO are Ever-Changing

LEAP-The Many Roles of a CEO 2

The Many Roles & Responsibilities of the

Community College CEO


They:•Provide effective leadership in planning, organizing, budgeting, selecting and developing personnel, and assessing institutional effectiveness.•Plan, oversee, and evaluate an administrative structure organized and staffed to reflect the institutions’ purposes, size and complexity. •Delegate authority to administrators and others consistent with their responsibilities, as appropriate.

A CEO Provides LeadershipThe CEO has the primary responsibility for the quality of the institution they lead.


The CEO guides institutional improvement of the teaching and learning environment by:

•Establishing processes that set values, goals, and priorities.•Ensuring that evaluation and planning rely on high-quality research and analysis•Ensuring that educational planning is integrated with resource planning and distribution to achieve student learning outcomes•Establishing procedures to evaluate overall institutional planning and implementation efforts

A CEO Guides Improvement


CEOs must have vision

•They share a dream and direction that other people want to share and follow•The leadership vision goes beyond the institution’s mission statement and our personal vision statement:

o The vision of leadership sets the tone for the workplace and is manifested in the actions, beliefs, values and goals of all of the organization’s leaders, especially the CEO.

A CEO Provides Vision for the Future


By:•Identifying broad policy implications inherent in issues and agenda items (presented for board discussion)

•Establishing and managing a system for periodic review of Board policy

•Moving forward actions to shape the face of the college.

A CEO Initiates Policy

A CEO must be ready and willing to do what it takes to get the job done.


By•Understanding that changing an organization is about getting the right people on board with them.•Finding agile leaders and mentoring them to be inspired and invigorated by change.•Sharing a clear and powerful vison of their organization’s future - communicating the vision is just as important as the vision itself.•Leading conversations with the goal of transparently discussing upcoming changes.•Adjusting the course of their colleges and navigating accordingly in the face of change.

A CEO Shapes Change


9LEAP-The Many Roles of a CEO

In order to shape change, CEOs share their vision to motivate and inspire others. They believe “Pigs Can Fly”!

“I can’t change the direction of the wind, but I can adjust my

sails.”

-Jimmy DeanLEAP-The Many Roles of a CEO 10

A CEO Orchestrates Planning EffortsBy•Anticipating and articulating future trends and needs•Leading and managing visionary and comprehensive planning processes•Articulating the mission, vision and goals•Working in partnership with the board and ensuring that:

o Planning responds to current and future community needs

o All district plans are linkedo College operations and budgets

are aligned with plans•Building for the future


A Leader Stays Abreast of Legal Actions & Provides Counsel and:

•Recommends appropriate legal counsel to advise the board

•Informs the board of legal counsel used to advise the college

•Informs the board of threats of legal action and lawsuits

•Keeps the board informed of progress on and outcomes of legal matters

•Prepares summaries and analyses that review all options for the board when board action is required on legal issues

•Ensures that the district has adequate liability protection

A CEO Oversees Legal Affairs


• Abides by local, state and federal laws and legal intent

• Uses legal counsel prudently• Is aware of laws and regulations that affect

the institution• Informs the board and new trustees about

major laws and regulations• Ensures that administrative procedures exist

and are followed to comply with the law and regulations

• Monitors compliance and report to the board• Advises the board about laws and

regulations that affect the board

A CEO Copes with the Laws and Ensures that the District:


• Promotes fiscal health and stability in:o Budgetingo Financial activityo Asset protection and managemento Fundraising and grantso Monitoring fiscal health

• Establishes and enforces administrative procedures that implement board policy and ensure the legal, ethical and prudent management of college resources

• Presents clear and informative budgets and reports to the board

• Keeps the board informed about the financial status of the district

A CEO Ensures the Fiscal Responsibility for the Institution


By providing:•General Oversight•Fair Treatment of Students•Inspirational Academic Programs & Services•Accountability for the Institutional Effectiveness

A CEO Inspires Educational Programs that Meet the Community’s Needs

Educational programming runs the gamut from honors to launching photomicrography programs (right).


As leaders, our overarching goal is to make sure that everything we do relates back to these four goals and delivers what we promise to our students and the community (measure and communicate results)•Opportunity•Quality•Accountability•Sustainability

A CEO Promotes the Institution


By•Understanding different perspectives until a solution emerges•Handling difficult people and tense situations tactfully•Identifying potential conflicts and helping to de-escalate the situation•Encouraging and leading open discussions •Working for win-win solutions while maintaining high standards

A CEO Manages Conflict


A CEO Communicates Accurately A leader must pay attention to the quality of their communication.

Tips for successful communication include:•Remain approachable and flexible•Prepare in advance•Stay focused on the “big picture”•Recognize opportunities•Take planned risks•Share ideas•Ask questions•Express gratitude•Don’t embellish or exaggerate•Avoid inaccuracies


By:•Modeling respect, helpfulness, and cooperation•Ensuring teams work well so that turnover and absenteeism decline and productivity increases•Inspiring strong teamwork and collaborative skills:

o Drawing all members into actual participation

o Building a team identity and commitmento Protecting the group and sharing credit

A CEO Creates Teamwork and Inspires Collaboration


A self-leader realizes that empowerment is not something that is done to you, it is something you do for yourself. One finds the “power” in empowerment when one:

•Takes risks and gains insight•Takes responsibility and achieves freedom•Takes initiative and creates opportunity•Takes your own counsel and discovers wisdom

A CEO Initiates Change


A CEO Initiates ChangeIn a world crying out for effective

leadership, you need to begin with the most obvious source – YOU!

•Begin by questioning the emotional reality and cultural norms underlying daily activities and behaviors•Initiate change by:

o Recognizing the need for change

o Challenging the status quoo Making compelling arguments

for changeo Finding practical ways to

overcome barriers to changeLEAP-The Many Roles of a CEO 21


CEOs recognize the need for change and embrace “new-fangled ideas”!

This important duty has many facets and requires that the CEO: •Contributes time (20%)•Makes contact to see where collaboration with prospects may lead•Opens doors•Supports the work of volunteers•Creates stretch goals•Mentors staff•Involves others

o Institutional advancement, College Planning Team, Executive Cabinet, Full Cabinet.

•Makes connections, introduces and brings people together

A CEO Raises Funds and Friends


Inspiration is a powerful component of the CEO’s repertoire. It: •Works as a catalyst •Seldom comes from “one thing” •Allows you to employ various techniques•Works best when there is an end/goal/purpose-student success•Is highly contagious•Gives you “role power”•Is driven by human emotion

A CEO Inspires Others (& Themselves!)


By: • Managing emotions effectively• Skillfully winning people over by

listening and networking with them• Fine tuning what they are going to

say to appeal/respond to the listeners

• Willingly uses a variety of strategies to build support

A CEO Influences Others


“How many of us have enough trust, strength

and faith to believe that we could do the

impossible?”-Rachel Joy Scott


We are living in a connected world. The role of the CEO in today’s world takes on new challenges and demands:•Speed and agility are essential due to shorter and shorter timelines•The need for new ways of diagnosing and solving problems•The need to forge new solutions since other have become obsolete•Competency in envisioning and achieving goals stretching beyond the initial problem, beyond organizational walls•The need to think for the long term despite uncertainties about the future•The need to be interdependent and involve perspective early on•The ability to dialog and negotiate with familiar and unfamiliar people and groups•The ability to face un-paralled ethical dilemmas, unimagined circumstances, relationships and opportunities

A CEO Thrives in a Connected World


The Different Functions of a Campus-Level

President and a District-Level Chancellor


President (College Level)

Superintendent/Chancellor (District Level)

Works for the Chancellor Works for the Board

Focuses on what is happening at the college level

Focuses on what is happening on a district-wide basis, in the community and at the State/Federal levels

How do Functions of a Campus-level President and District-level Chancellor Differ?


What Are the Differences Between a Single v. Multi-Campus District?Single

(Superintendent/President)Multi (Chancellor)

Simpler Complicated

Few intra-college struggles On-site competition and raiding of resources

Easier to communicate People are less familiar with each other

More flexible Complicated

Takes fewer steps to get it done

Everything takes longer

One college one focus Accountability is more difficult

No inter-campus competition


• Keeps the Board informed regarding College issues including problems, potential problems, positive accomplishments and events on campus

• Provides recommendations regarding polices and issues which come to the Board of Trustees

• Relays objective and factual information to the Board on agenda action items to allow them to make an informed decision

• Works with the Board to develop guidelines and parameters for the collective bargaining process

• Asks for advice and support when he/she needs it• Publicly supports the Board

District Level CEOs Must Communicate to the Board of Trustees


From a CEO Perspective:•Provides counsel and support, both within the college district as well as in the community•Ensures that credibility is maximized for all concerned•Motivates and inspires•Serves as a resource for each other•Creates a climate for developing effective strategies

Why is CEO/Board of Trustees Teamwork Important?


From a Trustee Perspective:•Establishes a climate which ensures stability in Trustee, CEO, and Administrative leadership•Serves to motivate and support CEO/Board of Trustees•Enhances college district standing in the community•Creates a political impact -- forging a base of support for the college district•Enables trustees to accomplish individual goals (and Board goals)•Moves the District toward its strategic goals•Creates fiscal stability, flexibility and a responsive District

A strong relationship between the CEO and

the Board members allows both sides to

accomplish individual goals as well as Board

goals.



From Anyone’s Perspective:•Provides the ability to observe the impact the college has had on students’ lives and the community •Helps to build relationships with people in the community•Provides structure to implement ideas and see them work•Creates a feeling of pride•Allows others to participate in a focused effort to move the college forward•Makes differences in ways no other organization can



What a CEO actually DOES: An up-close view of the daily life of the CEO on campus


“Always bear in mind that your own resolution to succeed is

more important than any other.”~Abraham Lincoln


• The CEO works with the Board to address:o Hiring and other personnel practiceso Treatment of personnelo Professional developmento Salaries, benefits and collective bargaining

• The CEO ensures that personnel recruitment and hiring processes are: o Fair, legal, and comply with lawso Result in good applicant poolso Reflect well on the institution

• The CEO seeks to achieve that staff diversity reflects college and community populations.

• The CEO forwards personnel actions to the board as required; informs the board about other key personnel issues.

A CEO Supports & Coaches the College’s Greatest Resource–Human Beings The area of Human Resources includes all personnel and employment issues, and is

subject to numerous state and federal laws and regulations.


By helping others to be right – versus looking for things that are wrong; and:

• Looking for ways to make new ideas work rather than reasons why they won’t• Avoiding negative or preconceived assumptions (when in doubt, checks it out!)• Helping each team member win and take pride in others’ victories • Speaking positively about each other and the organization at every opportunity• Maintaining a positive mental attitude no matter what the circumstances• Acting with initiative and courage, as if it all depends on you• Doing everything with enthusiasm – it’s contagious.

Supervising the College’s Greatest Resource–Human Beings

Whatever you desire – power, respect, enthusiasm, compassion, recognition – give it away first. What goes around comes around.


By:•Acknowledging and rewarding people’s strengths and accomplishments•Offering helpful feedback•Identifying and sharing opportunities for further growth•Mentoring, coaching, and offering tasks that challenge and develop a person’s skills

A CEO Invests Time and Effort in Developing Others


• People matter!• We don’t get it done

alone• We need followers and

leaders• When all is said and done,

it is the relationships, the memories of time with others that we will hold onto that will motivate us

A CEO Develops Meaningful Relationships

By recognizing that:


A CEO Gets Involved!

Governing and community based organizations require boards and CEO’s to be active participants in their communities and ensure strong college-community connections.

• Community relations roles and tasks may involve:o Community engagemento Marketing and media

relationso Foundation supporto Formulating partnerships


A CEO Empowers OthersBy being an advocate, being present, communicating goals to the team; and

•Taking an active role in helping to define the goals of the team.

•Using their skills to complement the skills of other team members.

•Taking responsibility for team progress.

•Being willing to play the role of devil’s advocate when necessary.


The CEO Leader •Serves as an active community leader•Participates in state and/or national associations and conferences•Becomes involved in state and/or national leadership positions where there is a vacuum•Figures out where their passion and expertise will best benefit others•Blazes trails•Discovers new territory

A CEO Leads on All Fronts


Off-campus Responsibilities of

the CEO


• Direct & choreograph• Put partnerships together • Coach/counsel• Listen to other people • Respond to mandates,

compliance & requirements • Balance & negotiate• Envision & break ground• Develop strategy• Listen to other people• Develop solutions• Mentor• Oversee day-to-day operations• Manage risks (legal issues)

On-Campus Duties Are Many!


• Plant seeds, cultivate• Community Relations• Advocate• Attend events w/business

partners & donors• Manage media relations• Market• Fundraise• Friend-raise• Build relationships• Make deals• Create alliances• Develop partnerships

Off-Campus Duties Keep the CEO Moving!


“Confidence comes not from always being right, but from not fearing to

be wrong.”-Peter McIntyre


In addition to their on-campus scope of duties, the CEO is also responsible for:

• Community relations and involvement• Advocacy – local and statewide

Off Campus: The Responsibilities of the CEO Continue!

Off-campus duties run the gamut from attending COC driven fundraisers to events sponsored by the City, individuals and our

business partners (and so much more).LEAP-The Many Roles of a CEO 49

Legislative Relations Matter!

• The CEO can shape possibilities

• Legislative support is important for institutional success

• The Board and CEO play key roles in working with legislators and garnering support. The area of legislative relations includes:o Understanding policy trends and issueso Establishing and communicating priorities and needso Advocating on behalf of the institution

• The CEO establishes processes and stays up-to-date on policy issues and trends

• The CEO monitors and gathers relevant information

• The CEO ensures the board is aware of policy issues and trendso Provides summaries of key pointso Forwards legislative alerts and other relevant information to the board

• The CEO designs Board agendas to allow time to discuss issues

• The CEO provides background and analysis of key initiatives to enable the Board to take a position

A CEO is the Chief Advocate within the Policy and Political Domain


By•Evaluating the context•Developing the strategy•Setting the priorities•Delineating functions•Communicating the message•Building support and buy-in•Clearly articulating the impact •Thanking people

A CEO Focuses on Process and Case Building


By: •Ensuring that district programs respond to community needs•Advocating for and supporting the college in the community• Establishing the college district as the face of

the community•Maintaining links with business, government and community leaders•Leading and administering programs that:• Reflect a positive image for the college• Engender community support for the college• Ensure strong college and community

connections

Strong relationships with community partners such as

ADI have proved to be fruitful in both funds and friends.

A CEO Drives Community Relations


The successful CEO is visible and strategic on campus, in the community, and at state and national events; and:

•Attends student and faculty events•Represents the college district as the official “face” of the college•Deals with ambiguity•Demonstrates awareness and compassion•Able to deal with ambiguity•Networks•Inspires others•Fuels others’ creativity and actions•Inspires, motivates, and gives people hope•Generates momentum•Draws others in to join

Don’t be invisible!

Reach out, attend

meetings, parties,

classes.

A CEO is a Public Figure On and Off Campus


The Roles of a CEO are Ever-changing –

You Have to Navigate the

Waters!


The Roles of a CEO are Ever-changing!

…and, an ability to wear many hats!

A successful CEO is able to work in a climate where the multiplicity of roles they fulfill is ever-changing.

CEOs possess a wide range of skills, abilities, strengths, and attributes:

•Analytical mind•Critical thinker•Commitment to the community and the college system•Excellent planning skills•Resourceful•Energetic•Determined and tenacious•Fiscally and politically astute


“You are not what you think you are,

but what you think – you are.”

~Dr. Norman Vincent Peale


the many hats of a ceo just what is this job anyway? roles, responsibilities, opportunities dr....

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