the marketo platform, do more with less in the enterprise context

The Marketo PlatformDo More with Less in the Enterprise Context

Marketo Proprietary and Confidential | © Marketo, Inc. 05/01/2023

Marketo Engagement Marketing PlatformA Digital Marketing Ecosystem

Marketing System of Record

Marketing Automation

Email & Campaign

Management

Social Marketing Personalizati

on

Marketing Management

Marketing Analytics

MarketingEcosystem

(350+ Partners)


What Makes Us DifferentSpeed and Efficiency of Marketing Execution

Marketo’s industry leading ease of use offers the best speed of execution and the fastest results.

Key Features: • No Need for Expert Users • Campaign Cloning & Tokens • Marketing Calendar • Program Library • Workspace Sharing

VALUE: Generate more revenue faster without the need for additional spend on IT or marketing resources.


What Makes Us DifferentTargeting and Personalization Across Channels

Marketo enables users to create targeted, relevant campaigns across channels and at every stage of the customer lifecycle.

Key Features: • Real-Time Personalization• Content Recommendations Engine• Account Based Marketing • Customer Engagement Engine• Engagement Scoring

VALUE: Accelerate leads through the revenue funnel by delivering high-impact content and messaging.


What Makes Us DifferentIndustry Leading Sales and Marketing Analytics

Marketo’s analyzers and revenue modeler allow you to measure and optimize marketing impact.Key Features: • Opportunity Analyzer • Success Path Analyzer • Program Analyzer • Revenue Modeler • Ad-hoc Reporting

VALUE: Understand which campaigns and channels generate revenue so you can maximize impact and prove ROI.


What Makes Us DifferentEmpowerment of the Sales Teams

Marketing is a critical driver of sales success. Marketo offers the industry’s most expansive tools to empower sales and generate revenue. Key Features: • Best Bets Dashboard• Interesting Moments • Lead Score History• Add to Campaign and Send Email

VALUE: Empower sales with the guidance, insight and tools needed to close more deals, faster.

Key FunctionalityWhat to Watch For…


Best-In-Class Event ManagementEasy & Repeatable Event Marketing

Event Marketing Manage events via a unified marketing calendar with easy to use tools for content creation and drip campaigns.

Key Marketo Capabilities:• Marketing Calendar• Easy to Use Content Creation• Smart Campaigns • Cloning and Tokens • Easy Event Analytics • Campaign Object Integration


Marketo: A Better Way to AutomateA Powerful, Intuitive User Experience

Why Our Method is Better Build: Forces users to think like programmers using complex logic processes

Deliver: Utilizes linear and rigid workflows that require scripted content

Maintain: Very difficult to add new content deep into the nurture

Solution: Marketo Engagement Streams and Powerful Yet Intuitive User Interface


Best-In-Class IntegrationRevenue Empowerment

Revenue EmpowermentThe key to successfully empowering sales is to provide prioritized, actionable data within the CRM.

Key Marketo Capabilities:• Prioritized Best Bets• Interesting Moments • Scoring History• Watch Lists• Add to Marketo Campaign• Send Marketo Email • Leverage Branded Email Templates• Opportunity Object Integration


Unmatched AnalyticsProve ROI and Optimize

Revenue Cycle AnalyticsDelivers a straightforward approach to answering the questions marketing cares about most.

Key Marketo Capabilities:• Revenue Model Creation• Analyzers• Ad-Hoc Reporting• Strategic and Operational Analytics• Tactical Analytics • Easy Reporting Subscriptions


Case Study:Sungard switches to a new engine with zero downtime

• Previous marketing automation solution was difficult to use and they couldn’t take advantage of the functionality

• With sophisticated needs SunGard selected Marketo as they compared Marketo to a sports car without needing all of the mechanics.

• Within the first 8 weeks; hundreds of programs went LIVE, initial team training, API work completed, and new programs developed with multi-step programs in place.

• The marketing team was able to centralize to one system driving towards improved efficiencies across the revenue teams

Challenges/Opportunities:

“I have a revenue quota much like a sales team and couldn’t afford any down time. The migration from our previous solution to Marketo was absolutely seamless. A migration of a couple hundred programs in a matter of three to five weeks with no down time was absolutely critical and it went flawlessly.” – VP of Marketing


• 3X increase in direct marketing contribution to pipeline despite a 16% budget cut

• 30% increase in the average deal size of marketing generated opportunities

• 30% increase in number of opportunities delivered by marketing

• Reduction in our cost per qualified sales lead from $1300 to $700.

• MQL’s have increased by an average of 119% quarter over quarter and Sales Pipeline has increased to 178% growth quarter over quarter

Why SunGard Loves Marketo


Case Study:Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo

“We wanted to change our sales strategy to target larger customers without losing any of the run rate business in our channel,” said Stephen Yeo, European Marketing Director for Panasonic System Communications Company Europe. “We also wanted to increase our market penetration and cross sell opportunities and gain greater efficiency from our marketing investments as a whole with closer integration between the sales and marketing teams.”

Challenges/Opportunities:

Highlights• Improved marketing’s contribution to the company’s total revenues from under 10 per cent to 26 per

cent• Increased marketing campaign output five-fold without any further investment in budget or resources• Doubled size of CRM contacts system through inbound inquiries• Increased motivation, innovation and satisfaction within European marketing team• Visibility into how all campaigns are contributing to bottom line• Greater cross sell opportunities from lead scoring• Ability for sales teams to frame more relevant and stimulating conversations with prospects, for long-

term, lucrative customer relationships


Top 10 Reasons Customers Switch to MarketoFaster time to value due to

reduced investment in training/upkeep

1Business-critical real time analytics and program profitability metrics

2The most complete out-of-box CRM integration and real-time triggers

3Workspaces & partitions for flexible access to leads and design assets

4

No ‘power user’ or back-end staff needed

5

Flexible & visual revenue analyzers out-of-box

6

Ease of managing CRM syncs & workflow on an ongoing basis

7

Program cloning and tokens to boost marketing productivity

8

Unique social campaigns – like social polls & video sharing

9

Efficiency of 1 unified interface v. several unconnected interfaces

10