the marriage of social media & seo
TRANSCRIPT
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How Social Sharing is Impacting Search
(And Why You Should Care!)
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“The fabulous collision between social networks and search engines is the most important change to the Internet in the last ten years. And it’s changing the Internet forever.”- Rohn Jay Miller: “The Fabulous
Collision of Search and Social”
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The History of Search
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Google Then
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Google Now
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PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) where
PR(A) is the PageRank of page A
PR(Ti) is the PageRank of pages Ti which link to page A
C(Ti) is the number of outbound links on page Ti and
d is a damping factor
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The only true indication of the quality of a Web page is how many other sites link to it. Each of these incoming links is considered a vote for the content of a page. The more pages linking to a page, the more important your content and the higher the search ranking.
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Translation: The more inbound links to a Web site, the better. If those sources are popular themselves, that’s even better.
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Then, Things Changed
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Web Sites
Photos
News
Videos
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Then, Things Changed Some More
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How to Leverage SEO and Social Media?
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What’s the Audience?
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Set Goals
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Establish Strategy
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Create a Tactical Plan
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Measure…and then Measure Again
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Content is Still……
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Give
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And…..
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