the mas energy kit (masek) project investment teaser

The Euro Arabian Development Company 1

THE MAS ENERGY KIT (MASEK) PROJECT

Investment Teaser

eADc Sustainability Architecture



Sponsoring Company Introduction


Focus

• Our focus is sustainability.

• We approach this subject as a system, with buildings and cities at its centre.

• Renewable energy, water cycle and waste management are key enabling components.

• Intelligent design and retrofitting are base guidelines in project development and services. S

ust

ain

abi

lity

Buildings & Cities

Renewable Energy

Water, Sanitation &

Recycling

Intelligent Design

Retrofitting


Mission Statement

Make a significant and lasting contribution to the creation of a sustainable human habitat -- in harmony with the natural environment -- through intelligent design and retrofitting of buildings and cities and the integration of renewable energy technology and water, sanitation and recycling management best practices.


Capability

• Technical capability. eADc has a network of partnerships with high-

profile European experts and companies to offer world-class know-how in sustainability concerning buildings and urban areas, economic development, renewable energy, water cycle and waste management.

• Executive capability. At the same time, eADc has secured the

partnership collaboration of local agents, contractors and experts in key locations of the Arab world, allowing for on-site execution of projects (EPC)

• Investment Capability. We have collaboration agreements with selected

investors to develop projects in the following areas:

Renewable energy Sustainable building and sustainable urban

development Building and city retrofitting

European

know-how

Local

Execution

Investment Fund


Products

Renewable

Energy

Building & City

(Re)Development

Intelligent Design / Retrofitting

Clients

Photovoltaic &

Other

Utility / Private

Water, Sanitation

& Recycling

Services

Engineering

Procurement

Construction

(EPC)

Co - Investment

Finance, Build,

Operate and

Transfer

(FBOT)

Sustainability Plans

Housing

Architecture &

Master Planning

Industrial Parks

Hospitals

Land

Central and

Regional

Governments

Municipal

Corporations

Private Developers &

Investors

B2B

Households

Consulting


Managing Director

Marco Cuevas

Geographic:

EU

Americas

Structure

eADc

Brussels

eADc

Islamabad

Partners:

Marco Cuevas

Ali Arshad

Saqib Awan

Managing Director

Ali Arshad

Partners:

Marco Cuevas

Ali Arshad

Saqib Awan

Geographic:

Pakistan

Asia

eADc

Riyadh

Managing Director

Saqib Awan

Partners:

Marco Cuevas

Ali Arshad

Saqib Awan

Geographic:

GCC

Africa

Local Associates

Staff and Local Service Providers

Global

Technical

Support

Associates &

Providers

Global

Investment

Associates &

Financing

Providers

Global

Preferred

Technology

Providers


Partner’s Profile

Marco CUEVAS – Managing Director – eADc (Brussels)Mr. Cuevas has more than 20 years of experience in project management and project development. His expertise includes master planning of new communities, affordable housing, housing finance, economic development, development cooperation and infrastructure. He has developed and executed more than 15.000 low-cost housing units in Central America, and has participated in high profile projects in Europe (i.e. The Master Plan for the European District of Brussels), Latin America (i.e. The Master Plan for “La Pedrera”, in Guatemala City) and the Middle East (i.e. The Master Plan for the Al-Ahsa Economic City, in the Kingdom of Saudi Arabia). Mr. Cuevas holds a master degree in Architecture from the Jesuit University (URL) in Guatemala; and master degrees in Urban Planning (MSUP) and in Business Administration (MBA), both from Columbia University in New York City. Mr. Cuevas is a consultant to EU funded projects and invited professor at several universities.

[email protected]

Mobile: +32 473 809 232


Partner’s Profile

Ali ARSHAD – Managing Director eADc (Islamabad)Mr.Arshad trained as an architect and completed higher studies in Digital Architecture & Construction. He has served as an assistant professor at the University of Seoul in South Korea and later on as an advisor of the u-City division in SK Group the largest business conglomerate of Korea. Together with Mr. Cuevas, he was the key team member for the planning and development of Alahsa Economic City in the Kingdom of Saudi Arabia. With more than 10 years of international experience in designing and executing hospitality, commercial, residential and master planning projects he has built a network of clients and associated firms with whom he has completed significant projects in the region. He has also served RSP Architects Planners & Engineers in Singapore as vice president. He has successfully executed projects in China, India, Malaysia, Indonesia, Sri Lanka, the Middle East and recently in Africa. He has also authored numerous articles, research papers and edited a book on Digital Architecture & Construction, published by the WIT Press in UK.

[email protected]

Mobile: +92 3212 32 0222


Partner’s Profile

Saqib AWAN – Managing Director (Riyadh) Mr. Awan was formerly a member of the commercial and projects Jeddah-based KSA law firm; The Alliance. Subsequently, he moved to an international law firm; DLA Piper's Dubai and Riyadh offices, where he advised on Islamic finance, corporate, and commercial transactions, with his clients ranging from major KSA companies to regional and international corporations and banks. In addition to advising on some of the largest Islamic financing deals in the Arabian Gulf region, Saqib has extensive experience in representing multinational and regional corporations in relation to foreign direct investment, incorporations, compliance, capital markets and regulatory affairs. Saqib possesses strong bilingual skills where he can negotiate, draft and transact in Arabic and English based on his previous experience as a freelance translator. Earlier in his career, Saqib worked as a bilingual researcher in the fields of corporate media, comparative commercial laws and Shari'ah. Saqib has also been engaged by multinational firms in mandates of business development, regulatory set up, mergers and acquisitions, structuring, business solutions and managing operational aspects of various projects in the GCC region

[email protected]

Mobile:+96 6500 55 6836



About the MASEK Project


There is a growing Energy Crisis in Pakistan

• There is a mismatch between demand and supply of energy in Pakistan. Supply is limited and demand is growing.

• Energy deficit in 2012 exceeds 5000 Mw.• Rolling blackouts have become a disruptive reality of daily life in Pakistan.


Solar energy is readily available

Pakistan’s renewableresources are estimated to be massive, with just solar and wind potential estimated at cumulatively 300,000 Mw, compared to a daily requirement of 22,000 Mw (dawn.com).

Pakistan receives an average solar irradiation of 5 Kwh/m²/day.


Photovoltaic is a Good Alternative

due to its competitive cost and low maintenance


We have identified a strong potential demand for small, stand-alone PV kits

for residential use:• Key characteristics of MASEK:

– 1 Kwp (enough to power an average household dwelling).

– Scalable in modules of 0.5 Kwp.

– Battery set to provide energy in the absence of sun, providing, in effect, power 24h.

– Stand alone portable unit, easily installed on rooftop or terrace and directly connected to the dwelling’s electric circuit.

– Guaranty and after-sales services and maintenance.

– Estimated end-user price: USD 6,000.



for residential use:MASEK Diagram

0.5 Kwp

0.5 Kwp

Battery Set

1.0 Kwp



for residential use:Key Market Figures and Estimated Indicators*

• Pakistan Population: 180,000,000 (government census)

• Target population: upper income 10% = 18,000,000

• Estimated household size = 10 persons

• Number of households = 1,800,000

• MASEK target market size = 10% = 180,000 households in 5 years

• MASEK target market value = 180,000 x USD 6,000 = USD 1,080,000,000

• MASEK minimum gross margin target in 5 years = 10% = USD 108,000,000

* All the figures and estimations above are indicative and not guaranteed. These figures, however, may change due to many factors, such as change of cost, number of order, offered discount or any other market or technical reasons.


Corporate and Production Structure

. eADc Parent/Sponsoring CompanyGeneral Management

MAS Energy Systems EuropePV European SubsidiaryMASEK Production

MAS Energy Systems PakistanPakistan Operating SubsidiaryMASEK Marketing & SalesMASEK Installation, Maintenance and after-sales services.


Project Status

• MASEK prototype designed and under production in the EU using in-house capacity.

• First 4 prototypes to be installed in Pakistan in first half of December 2012.

• Partnership agreement for large scale production of MASEK is in place.

• JV signed with large Pakistani housing developer for marketing and sales of an estimated 10,000 kits.

• Agreement with reputed Pakistani engineering firm to provide technical support for installation, maintenance and after-sales support.

• Business development team is already in formation in Islamabad.


Investment Proposal

• A total of 20% of shares of the Pakistani subsidiary is available for sale to selected investors.

• Price per share is USD 50,000 per share, totalling USD 1,000,000.

• Capital raised through the sale of shares will be used in its totality as working capital for the production, marketing, sales and installation of about 300 MASEK units.

• Revenues generated by first commercial batch of 300 units will be used as revolving capital.

• Lock-up period for the investment is 2 years. Investors will be able to redeem shares, at its market value, along with their profits after such period.

• Investors should expect more than 20% profit on the share of the Pakistani subsidiary as per the estimations and caveats in page17 above.


Disclaimer

• This presentation is not considered an offering document for securities and has not been endorsed by any regulatory body in Pakistan.

• All the facts provided in this presentation are true to the best of our knowledge and to the date of preparing this presentation. Each investor should independently verify these facts through its own resources.

• All the numbers and figures provided in this presentation are indicative and do not represent guaranteed income.

• Each investor should make its own assessment as to the investment decision, the risks involved, tax treatment and all other legal, regulatory and commercial aspects of the transaction.


Contact

Ali Arshad

Phone: +92 3212320222

E-mail: [email protected]

the mas energy kit (masek) project investment teaser

Documents

project development

economic development

development cooperation

project management

water cycle

waste management

urban areas

director eadc brusselsmr