The Mechanics ofContent Creation

inWordPress

MICHELLE LOWERY@MichelleDLowery

WordCamp San AntonioJanuary 24, 2015

WordPress is a powerful

content management

system.

If you use it well

• Plugins

• Visual Editor vs. Text Editor

• Writing Headlines

• Categorization

• Tags

The Best Content-Related

Plugins Every Site Needs

• Comment Redirect by Yoast

• Yet Another Related Posts Plugin (YARPP)

• Open External Links in a New Window

• CoSchedule Click to Tweet

• Yoast WordPress SEO

Comment Redirect by Yoast

• Sends first-time commenters to a page you designate

• Gives you the opportunity to extend contact

• Builds your community by extending contact and encouraging subsequent visits

Yet Another Related Posts Plugin (YARPP)

• Displays posts with related topics

• Can extend site visits

• Improves usability

Open External Links in a New Window

• Forces all links to any other site to open in a new window or tab

• Keeps visitors on your site longer

• Reduces your bounce rate

CoSchedule Click to Tweet

• Inserts pre-written tweets into your blog posts

• Makes it easy for readers to share your content

• Maintains your branding

Source: http://coschedule.com/blog/2015-better-blogger-survey/

Yoast WordPress SEO

• Allows control over title tags and meta descriptions

• Assists with search result optimization

Visual Editor vs. Text Editor

Pros and Cons of Each

Visual Editor

Text Editor

Published Post

Before you draft pages or

posts in WordPress…

Writing Headlines

that are

Compelling and Optimized

Categorization

Should Your Categories be

Included in Your URLs?

http://diyhomeprojects.com/decorating/how-to-choose-paint-colors/

• Very broad

• Doesn’t allow for much organization or specificity

http://diyhomeprojects.com/painting/how-to-choose-paint-colors/

• More specific

• Better organized

• You just broke all your inbound links

http://diyhomeprojects.com/how-to-choose-paint-colors/

• Shorter, cleaner URL

• No broken links if you change the category

• Category still exists; optimization opportunity

Are Tags Necessary

or are they

Damaging Your Site?

http://diyhomeprojects.com/how-to-choose-paint-colors/

• Warm colors

• Bedroom colors

• Shades of blue

• Eggshell sheen

WordPress automatically

creates a new page for

every tag you create.

http://diyhomeprojects.com/tag/warm-colors/

http://diyhomeprojects.com/tag/shades-of-blue/

http://diyhomeprojects.com/tag/eggshell-sheen/

http://diyhomeprojects.com/tag/bedroom-colors/

Using tags creates a

duplicate content issue.

Do you really need

to use tags?

If you decide to use tags:

• Think them through

• Limit the number you use

• Don’t use tags on a whim

If you decide to use tags:

Remember, you’re creating pages, not just labeling content

If you decide to use tags:

Noindex your /tag/subfolder in the robots.txt file

Before you start creating content…

• Have a plan

• Consider your content’s purpose

• Consider your audience

• Create your architecture

• Optimize your architecture

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