the new culture of storytelling
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The New Culture of Storytelling April 9, 2010 0
The New Culture of Storytelling
Nonprofit Technology ConferenceApril 9, 2010
Michaela Hackner, Senior Project Officer
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I am...
Michaela Guerin HacknerWeb strategist, photographer, writer, hopeful changemaker.
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Today…
Regardless of where we work, there are often amazing stories to tell…
• Storytelling is the new black
• How organizations are rocking it
• The paradigm shift
• Do your homework
• Make it work
• Own the shift
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1. Storytelling is the new black
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You know storytelling is important
Stories help us:
Process complex ideasUnderstand our experiencesRelate to others
C O N N E C T
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Storytelling is at the heart of our human experience
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We tell stories every minute of every day
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And stories connect us all.
And stories connect us all
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And everyone is doing it
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2. How organizations are rocking it
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I m Second
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And everyone is doing it
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And everyone is doing it
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And these organizations want your stories too!
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3. The paradigm shift
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Organizational Backing
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New structure / stakeholder empowerment
• Make storytelling a priority
• Empower staff, stakeholders, and
beneficiaries
• Provide training
• Develop a storytelling toolkit
• Provide incentives
• Lead by example
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Resources
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4. Do your homework
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Organization lacking commitment
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5. Make it work
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6. Own the shift
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Storytelling done right
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Q&A and Discussion
Thank You!
Michaela Hackner
@kalabird