the new experience economy: are you in?
TRANSCRIPT
©Guidrr, Inc.® 2016
Aassia Haq, Founder & CEO
@aassiaharoonhaq
Amadeus IT Innovation SummitMadrid, Spain. March 2016
The New EXPERIENCEECONOMY
Are You In?
@GUIDRR
My Story: Dallas-BasedStarter-Upper
@GUIDRR
Life & Career of Travel=Perspective
HK
KHI
LHR
LGAORDDFWBOS
Do You See What I See?
∞
@GUIDRR
@GUIDRR A World In Perpetual Motion
@GUIDRR An Urban Explosion
@GUIDRR P2P Platforms
@GUIDRR 50/50 Future of Work
∞
@GUIDRR
Tourism Beyond ProductsTo Experiences
Lost In Florence, A Back Story @GUIDRR
100M Global Millennials Mobile First, More Dash Than Cash Millennial – Or Millennial MindsetHow do brands fit?
The Future Traveler:Consuming Experiences Not Things
@GUIDRR
Why I’mBullish on Travel
People & Data Mover?ORLife & Revenue Enabler?
Javier, Madrid Artesan, Malasana
@GUIDRR
Total Market: $TrillionExperience Economy
Travel & Leisure:$1.4 Trillion Market of
Experience Makers & Sellers
The Hook:Who Has The Tools To Market Experiences?
The New Experience Economy
Technology, Trust & Transformation
@GUIDRR
Joe Gebbia, Product Design @Airbnb – (Feb 2016: 123 Million Nights Hosted)“Design can actually help us overcome deeply rooted biases..” Luck, a Team & “The existence of a previously unsatisfied need”
@GUIDRR
Meet Negin 2.4M FollowersNYT (1.3M Circ)Business Traveler
@GUIDRR
Startups, Sharks & Red Oceans
“Complex experiences. Waste. Broken Trust. Redundant intermediaries. Limited Access” (Collcons Thinker: Rachel Botsman)
Lost. Our Back Story
@GUIDRR
@GUIDRR
Create, Share & Discover On-Demand ExperiencesBuilt by The Real People You Follow & Trust
• Mobile First • Authentic & Trusted• Influencer & Brand Roles • Niched to Followers
Guidrr®
Our Lean Startup Journey: $0 Marketing Spend
May 2015Guidrr, Inc. established
Sept 2015Creator Platform Live
Nov 2015Consumer App Soft Launch 10 CreatorsProduct Hunt Killer Startups Call Out
Dec 2015B2B2C4 Continents7 Countries
Jan 2016Growing DownloadsExperiences ConsumedBrand Interviews
Feb 2016Registered Trademark B2B Brand Sponsor Model Soft Launch
March/April 2016Seed fundingPR LaunchStrategic Partnerships
@GUIDRR
Built: “Etsy For
Experiences”
@GUIDRR
Proprietary Experience-Creation
Web Platform
Sept 2015
Native SwiftioS App Live in
AppStore
November 2015
Nardia – BloggerFlorence
Gaia – Blogger/VJSao Paolo Brazil
Stew, Writer – Nashville
Bea, Blogger – Dublin
Sean, Yasmin – Nomads Austin/Japan
Dawn, Teacher, FoodieDallas
Dwayne, PhotographerAlaska
@GUIDRR
Serving: Online Influencers
“Guidrr is already building a roster of influencers to help guide people through the coolest places around the world.” – Killer Startups
@GUIDRR
Serving: Experience Seekers
78% of Millennials choose to consume an experience or event over buying something (Harris study).
@GUIDRR
Unlocking & Sharing A New Asset: Peer Knowledge & Ambassadorship of Places
Enabling: Brands Partners
Peer-to-Peer InfluencersNew Gatekeepers to $$ Trillion ‘Experience
Economy’
OurBoldVision
@GUIDRR
The TravelLifecycle
@GUIDRR
Before?After? Can the Lifecycle BeConnected &Completed?
Innovation &The Business ModelCanvas
@GUIDRR
TestingProduct-
Market Fit
A ProblemWorth Solving?
Required: Model Agility
@GUIDRR
InfluencersBrands
CUSTOMERS• Bloggers
• Instagrammer• Vlogger
• Digital Celebs
REVENUEB2B2C
VALUE PROPFree Platform For
Direct Monetization
CUSTOMER• Hospitality• Travel• Cities
• Local Brands
REVENUEB2B
VALUE PROPInfluencer Marketing Inspires Consumption
Required: Learning, Looking &
Listening Before Scaling @GUIDRR
@aassiaharoonhaq
Muchos Gracias!
Graci! Shukriya!
Merci Beaucoup!Danke!
谢谢 Obrigado!
Dankjewel!
Hvala!
Thank you!
©Guidrr, Inc.® 2016
Intro Founder Video (You Tube)
Web site (Guidrr.com)
Appendix Links
Experience Creation Platform App on App Store
Thayer Ventures Travel Tech Summit
Future of Work - National Expert
Appendix Links: Founder Thought Leadership in Travel & On-Demand
@GUIDRR