the new experience economy: are you in?

30
©Guidrr, Inc.® 2016 Aassia Haq, Founder & CEO @aassiaharoonhaq Amadeus IT Innovation Summit Madrid, Spain. March 2016 The New EXPERIENCE ECONOMY Are You In?

Upload: aassia-haq

Post on 14-Apr-2017

215 views

Category:

Travel


2 download

TRANSCRIPT

Page 1: The New Experience Economy: Are You In?

©Guidrr, Inc.® 2016

Aassia Haq, Founder & CEO

@aassiaharoonhaq

Amadeus IT Innovation SummitMadrid, Spain. March 2016

The New EXPERIENCEECONOMY

Are You In?

Page 2: The New Experience Economy: Are You In?

@GUIDRR

My Story: Dallas-BasedStarter-Upper

Page 3: The New Experience Economy: Are You In?

@GUIDRR

Life & Career of Travel=Perspective

HK

KHI

LHR

LGAORDDFWBOS

Page 4: The New Experience Economy: Are You In?

Do You See What I See?

@GUIDRR

Page 5: The New Experience Economy: Are You In?

@GUIDRR A World In Perpetual Motion

Page 6: The New Experience Economy: Are You In?

@GUIDRR An Urban Explosion

Page 7: The New Experience Economy: Are You In?

@GUIDRR P2P Platforms

Page 8: The New Experience Economy: Are You In?

@GUIDRR 50/50 Future of Work

Page 9: The New Experience Economy: Are You In?

@GUIDRR

Tourism Beyond ProductsTo Experiences

Page 10: The New Experience Economy: Are You In?

Lost In Florence, A Back Story @GUIDRR

100M Global Millennials Mobile First, More Dash Than Cash Millennial – Or Millennial MindsetHow do brands fit?

The Future Traveler:Consuming Experiences Not Things

Page 11: The New Experience Economy: Are You In?

@GUIDRR

Why I’mBullish on Travel

People & Data Mover?ORLife & Revenue Enabler?

Javier, Madrid Artesan, Malasana

Page 12: The New Experience Economy: Are You In?

@GUIDRR

Total Market: $TrillionExperience Economy

Travel & Leisure:$1.4 Trillion Market of

Experience Makers & Sellers

The Hook:Who Has The Tools To Market Experiences?

The New Experience Economy

Page 13: The New Experience Economy: Are You In?

Technology, Trust & Transformation

@GUIDRR

Joe Gebbia, Product Design @Airbnb – (Feb 2016: 123 Million Nights Hosted)“Design can actually help us overcome deeply rooted biases..” Luck, a Team & “The existence of a previously unsatisfied need”

Page 14: The New Experience Economy: Are You In?

@GUIDRR

Meet Negin 2.4M FollowersNYT (1.3M Circ)Business Traveler

Page 15: The New Experience Economy: Are You In?

@GUIDRR

Startups, Sharks & Red Oceans

“Complex experiences. Waste. Broken Trust. Redundant intermediaries. Limited Access” (Collcons Thinker: Rachel Botsman)

Page 16: The New Experience Economy: Are You In?

Lost. Our Back Story

@GUIDRR

Page 17: The New Experience Economy: Are You In?

@GUIDRR

Create, Share & Discover On-Demand ExperiencesBuilt by The Real People You Follow & Trust

• Mobile First • Authentic & Trusted• Influencer & Brand Roles • Niched to Followers

Guidrr®

Page 18: The New Experience Economy: Are You In?

Our Lean Startup Journey: $0 Marketing Spend

May 2015Guidrr, Inc. established

Sept 2015Creator Platform Live

Nov 2015Consumer App Soft Launch 10 CreatorsProduct Hunt Killer Startups Call Out

Dec 2015B2B2C4 Continents7 Countries

Jan 2016Growing DownloadsExperiences ConsumedBrand Interviews

Feb 2016Registered Trademark B2B Brand Sponsor Model Soft Launch

March/April 2016Seed fundingPR LaunchStrategic Partnerships

@GUIDRR

Page 19: The New Experience Economy: Are You In?

Built: “Etsy For

Experiences”

@GUIDRR

Proprietary Experience-Creation

Web Platform

Sept 2015

Native SwiftioS App Live in

AppStore

November 2015

Page 20: The New Experience Economy: Are You In?

Nardia – BloggerFlorence

Gaia – Blogger/VJSao Paolo Brazil

Stew, Writer – Nashville

Bea, Blogger – Dublin

Sean, Yasmin – Nomads Austin/Japan

Dawn, Teacher, FoodieDallas

Dwayne, PhotographerAlaska

@GUIDRR

Serving: Online Influencers

“Guidrr is already building a roster of influencers to help guide people through the coolest places around the world.” – Killer Startups

Page 21: The New Experience Economy: Are You In?

@GUIDRR

Serving: Experience Seekers

78% of Millennials choose to consume an experience or event over buying something (Harris study).

Page 22: The New Experience Economy: Are You In?

@GUIDRR

Unlocking & Sharing A New Asset: Peer Knowledge & Ambassadorship of Places

Enabling: Brands Partners

Page 23: The New Experience Economy: Are You In?

Peer-to-Peer InfluencersNew Gatekeepers to $$ Trillion ‘Experience

Economy’

OurBoldVision

@GUIDRR

Page 24: The New Experience Economy: Are You In?

The TravelLifecycle

@GUIDRR

Before?After? Can the Lifecycle BeConnected &Completed?

Page 25: The New Experience Economy: Are You In?

Innovation &The Business ModelCanvas

@GUIDRR

TestingProduct-

Market Fit

A ProblemWorth Solving?

Page 26: The New Experience Economy: Are You In?

Required: Model Agility

@GUIDRR

InfluencersBrands

CUSTOMERS• Bloggers

• Instagrammer• Vlogger

• Digital Celebs

REVENUEB2B2C

VALUE PROPFree Platform For

Direct Monetization

CUSTOMER• Hospitality• Travel• Cities

• Local Brands

REVENUEB2B

VALUE PROPInfluencer Marketing Inspires Consumption

Page 27: The New Experience Economy: Are You In?

Required: Learning, Looking &

Listening Before Scaling @GUIDRR

Page 28: The New Experience Economy: Are You In?

@aassiaharoonhaq

Muchos Gracias!

Graci! Shukriya!

Merci Beaucoup!Danke!

谢谢 Obrigado!

Dankjewel!

Hvala!

Thank you!

©Guidrr, Inc.® 2016

Page 29: The New Experience Economy: Are You In?

Intro Founder Video (You Tube)

Web site (Guidrr.com)

Appendix Links

Experience Creation Platform App on App Store

Page 30: The New Experience Economy: Are You In?

Thayer Ventures Travel Tech Summit

Future of Work - National Expert

Appendix Links: Founder Thought Leadership in Travel & On-Demand

@GUIDRR