the nexus of mobile and social
DESCRIPTION
short deck from my talk on mobile influencing social behaviors and mobile rich media units. doesn't make a hell of a lot of sense without the talking, but i was asked to post it. enjoy.TRANSCRIPT
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the nexus of mobile and social.@darrellwhitelaw & @MIRnewyork
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hi, i’m @darrellwhitelaw,
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i make things at MIR.
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mostly in the mobile space, also very social.
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here’s a little bit about what we know.
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mobility and changing behaviors.
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#realtime everything.
connecting sharing meeting listening
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we don’t just keep in touch anymore.
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we need a side of witty banter.
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we’re here. now. friends and 20% off.
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we know you listen to bad music, but do you?
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mobile has enabled the social boom.
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it began with SMS, it’s going everywhere.
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how many times did you look at your phone?
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our beliefs, or how we do this stuff daily.
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game mechanics
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utility
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User Interface Design
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disregard the splinternet
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push the boundaries of mCommerce
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mind the digital/physical gap
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mobile, social and the success of the mRMU.
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display advertising is NOT going away.
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it’s just getting smaller.
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that doesn’t mean we cant adapt the banner.
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engage via the handset
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create experiences that connect
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the bottom line.
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mobility compliments social interaction.
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we need to press integration further.
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thanks.