the on-demand economy and the local retailer (the running event 12/1/15)
TRANSCRIPT
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The On-Demand Economyand the [local retailer/brand]
Mark Strella
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Agenda
• Intros • Defining the On-Demand Economy • The On-Demand Economy in Action • Drivers of the On-Demand Economy • Retailers • Brands • Industry
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(introductions)
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Locally
We power the online discovery of nearby, in-stock products.
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Locally
97% 93%
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A comprehensive platform to help online shoppers complete their purchase in a nearby store.
The Locally Ecosystem
Locally.com
Brand Sites
Retailer Sites
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Tools for Brands Product Finder
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Tools for Brands Product Finder
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Tools for Brands Product Finder
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Tools for Brands Dealer Locator
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Tools for Brands Dealer Locator
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Tools for Brands OpenStorefront
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Tools for Brands Local Marketplace
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Tools for Retailers Online Inventory Broadcast
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Tools for Retailers Locally Pages
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Tools for Retailers Conversion Tools
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Tools for Retailers Analytics
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Tools for Shoppers Product Finder
• Find what they’re looking for in stock, near them.
• Can complete their purchase at their convenience.
• Unified experience across brands and local retailers.
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The On-Demand Economy
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The On-Demand Economy is the economic activity created by
technology companies that fulfill consumer demand via the immediate
provisioning of goods and services
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Examples of On-Demand
Economy Companies
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Two Main Methods of ODE service Product Finder
• Buy Online, Pick Up In Store • Local Delivery
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Buy Online, Pick Up In Store “BOPUS”
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Buy Online, Pick Up In Store Home Depot
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Buy Online, Pick Up In Store Home Depot
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Buy Online, Pick Up In Store Curbside
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Buy Online, Pick Up In Store Walmart
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Local Delivery
The Uber-ization of the last mile.
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Local DeliveryJet.com
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Local DeliveryGoogle Express
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Local DeliveryTarget
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Local DeliveryDepartment & Big Box Stores
"The consumer's expectation is clearly shifting increasingly to the ‘I want it
now’ model, and stores that are able to oblige will see significant increases in
sales"
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Local DeliveryEtsy ASAP
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Local DeliveryShopify/BigCommerce + Uber
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Local DeliveryAmazon
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Local DeliveryAmazon
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Local DeliveryAmazon
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Local DeliveryAmazon
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Local DeliveryAmazon
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Local DeliveryWal-Mart
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Local DeliveryWal-Mart
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So, what is driving the On-Demand Economy?
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1. A dramatic increase in the number of smartphone connected consumers
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2. Simple and secure purchase flows
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3. Location-based services
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4. Acclimation
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4. Acclimation
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4. Acclimation
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4. Acclimation
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4. Acclimation
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5. Feedback Loops
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Consumer Behavior In General
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Insights from Google
• Since 2011, mobile searches with the term “near me” have increased 34x
• As of this fall, more shopping-related searches took place on mobile than desktop
• Google Shopping now prioritizing local inventory on mobile
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Deloitte: 2015 Holiday Survey
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Deloitte: 2015 Holiday Survey
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Deloitte: 2015 Holiday Survey
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Deloitte: 2015 Holiday Survey
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To Recap..
Convergence of two major trends… • On-Demand Economy heating up • Increased focus on local
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Not If, But When.
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So What is a [Retailer/Brand] to do?
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This is something to be embraced.
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Would You
Air Condition
your Movie
Theater?
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Tremendous
opportunity
for growth.
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Is it possible for a consumer
in your community to access
your inventory at any time of
day, from any device?
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If I see what I want, is there a
way for me to complete my
purchase?
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Is it feasible to offer local
delivery to nearby shoppers?
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Deloitte: 2015 Holiday Survey
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Are the On-Demand type
services that you offer widely
known in your community?
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Brands
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How do you plan on offering
service to customers in an on-
demand economy?
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How does your strategy
incorporate your dealers?
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How is the industry
supporting this level of
service?
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Wednesday:4:30-6:00 IRRA Booth # ____
Retailers.locally.comBrands.locally.com
locally.com/blog