the on demand economy - edoardo colombo

16
The On Demand Economy

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Page 1: The On Demand Economy - Edoardo Colombo

The On Demand Economy

Page 2: The On Demand Economy - Edoardo Colombo

The On-Demand economy is all about now , on an anywhere anytime basis, giving us what we want: the instant gratification

Page 3: The On Demand Economy - Edoardo Colombo

The “silent traveller” has

informations at his fingertips, and

skips traditional guest human touch

point in favor of digital

Page 4: The On Demand Economy - Edoardo Colombo

Within the travel industry, on-demand services are becoming the norm as a way to bring their

guests better experiences.The human part of the industry become less and less important

in a hospitality paradox.

Page 5: The On Demand Economy - Edoardo Colombo

The On-Demand Economy

is revolutionizing commercial behavior in cities around

the world.

Page 6: The On Demand Economy - Edoardo Colombo

Location based technology and Big data, offer a way to understand

the behaviour of the new digital traveller to predict andinfluence his choices

Page 7: The On Demand Economy - Edoardo Colombo

Beacons are a low-cost hardware, low-energy Bluetooth

connections to transmit messages or prompts directly to

a smartphone or tablet, to transform how companies, event

organizers, transit systems, communicate with people.

Page 8: The On Demand Economy - Edoardo Colombo

Ground transit hubs can give notifications on departures, delays, gate and platform

assignments delivered instantly to passenger smartphones.

Page 9: The On Demand Economy - Edoardo Colombo

In the Sharing Economy trust is the prerequisite to any

shared service and the possibility of collaboration

and co-operation, to the benefit of all.

Page 10: The On Demand Economy - Edoardo Colombo

Long-distance travel is not as

strictly regulated as inner-city traffic and

BlaBlaCar keeps fees so low that

drivers are sharing costs rather than

making profit

Page 11: The On Demand Economy - Edoardo Colombo

Declared information is the foundation of atrusted online profile

Ratings have been used online because users trust content that has been created by a third party.

In order to feel completely comfortable you need to believe that the other party will respect their engagement.

Activity based: a positive rating about a persons’ ironing skills does not indicate that they will be a good driver

All information transferred by users of a sharing service must be third-party verified

Social networks allow users to connect their online identity with their real world identity

Page 12: The On Demand Economy - Edoardo Colombo
Page 13: The On Demand Economy - Edoardo Colombo

Ticket exchange

Page 14: The On Demand Economy - Edoardo Colombo

Train Pooling – PNR Sharing?Milano – Roma Roma – Milano

same dayMilano – Roma 86 €Roma – Milano 86 €

+

54 € < 86 €

109 € < 172 €

Page 15: The On Demand Economy - Edoardo Colombo

One to many One to fewShort message lifetime

One to few GPS localized

One to fewproximity on board

Get a live feed of what people are saying around you

?

Onboard Experience

Page 16: The On Demand Economy - Edoardo Colombo

“I never travel without my diary. One should always

have something sensationalto read in the train.”

Oscar Wilde