the online campaigning handbook

8/7/2019 The Online Campaigning Handbook

1/21

The onlinecampaigning handbook

Mobilising support in the 21st century


2/21

Introduction

The digital revolution continues apace. Mobile and web are changing so fast,

the implications for an organisations brand, product or campaign are not always

clear. Which social media should I use? Which conversations should I listen to?

Should I create my own content or let others do the work for me? How can Icontrol my message?

At Public Zone, were committed to helping our clients change the world for the

better, and we believe digital has an important role to play in this. Of course, we

dont have all the answers, but we are always searching for them on behalf of

the people we work for. Thats why we have written this booklet. Weve based

it on our own experiences and conversations with some expert campaigners.

Inside you will nd eleven insights that we think can contribute to the success of

an online campaign, and some examples that we have found really inspiring.

We hope you nd them useful.

Jonathan and Amanda

[email protected]

[email protected]

Contents

Campaignable actions page 2

Deputise to the willing page 4

Case study: Airplot! page 6

Cherish your database page 8

Be nimble and reactive page 10

Develop real relationships page 12

Case study: Colalife page 14

Know your audience page 16

Make it easy page 18

Reward people page 20

Case study: Atheist bus page 22

Link your name with an issue page 24

Keep track of what youre doing page 26

Case study: Blog Action Day page 28

Be ready for your close-up page 30

Our favourite campaigns page 32

Notes page 34Thank You page 36
mailto:[email protected]:[email protected]:[email protected]:[email protected]


3/21

2 www.publiczone.co.uk

Most campaigns start with an

ambitious goal: to end bullying,

reform education, reduce CO2

emissions or change public opinionabout the NHS.

But how to reach that goal isnt

immediately obvious to the

individuals you are trying to mobilise.

So you need to break your

strategy into milestones the

campaignable, smaller actions that

supporters can help you achieve.

These actions need to be clear,

motivating and relevant to local

groups or specic audiences. Your

typical internet user wont honour

you with their attention for long, soshow people fast how easy it is for

them to contribute.

Multiple milestones and actions

will lend your campaign a sense of

urgency; you can keep up momentum

by stimulating your supporters,

reaching a milestone, congratulating

them and moving onto the next.

Faced with the worlds problems, we

all have moments of thinking, But

what can I do about it? Answer

that question for your potential

supporters by giving them clear,

appropriate tasks to carry out foryou. Actions like passing your

message on, embedding a link

or writing a letter make your

supporters feel useful and give them

a personal, emotional connection

with your campaign.

Campaignable actions

1

No one backs somethingunachievable; people only

want to join something theythink will be successful.Breakdown the campaigninto steps, make it clearhow people can help byoutlining realistic goals.

Cathy Mahoney, Comic Relie

ActionAids aim is to

eradicate child poverty

worldwide a big goal

by anyones standards.ActionAid has successfully

broken down this goal into

actions that everyone can

work towards. Well known

for championing child

sponsorship, the charity

highlights this as one of the

best ways to help, but also

features top ve actions

to do now and priority

projects that appeal

to a variety of different

audiences. ActionAid makes

it very clear how you can

help, what you have to donext and what you will

receive by supporting

its work.

www.actionaid.org.uk

Ask the people youre trying to

infuence i you have chosen the

right milestones

Tip

we want to end knife crimeAIM

an amnesty on all knivesGOAL

500,000 people to wear

amnesty t-shirts

MILESTONE

1000 letters to every

police station

MILESTONE

send a letter to your

local police station

ACTION

please sell 5 t-shirts

to people you know

ACTION

ActionAid

Casestudy

3
http://www.publiczone.co.uk/http://www.actionaid.org.uk/http://www.actionaid.org.uk/http://www.publiczone.co.uk/


4/21


2

Freecycle

Freecycle is an

environmental campaign

with an ambitious goal: to

build a worldwide giftingmovement that reduces

waste, saves precious

resources and eases the

burden on landlls.

It encourages local activists

to set up groups in their

area, trusting them to work

towards the organisations

goals in a way that suits

local needs and habits.

At the last count there

were 4,860 groups with

6,784,000 members.

www.freecycle.org

Casestudy

Personal letters from just ahandful of my constituentsare far more valuableto me than hundreds ofimpersonal emails that alllook the same.

Derek Wyatt MP

Deputise to the willing

Treat your devoted supporters

like the VIPs that they are, as theyre

the key to unlocking a wider

support base.

Many people are on a mission to

build big support bases, focusing

time and energy on signing up

members, then sending them blanket

messages with generic actions.

But often a far more effective

strategy is to target a smaller

supporter base that you can cultivate

supporters who will connect you

to others, take action and invent

actions themselves that appeal to

their peers.

These dedicated, informed

individuals are the foundation stones

of your campaign, so you need to

work out how to identify and attractthis type of supporter. Make sure

you understand what drives them to

campaign for you and how you can

reward them.

Treat these people like friends.

Keep in touch regularly, be honest

with them about how things are

going, and reward them (sometimes

publicly) for their support. Encourage

them as they create their own

actions and bring people to the

cause. Empower them to adopt the

issue as their own and they may

start to discuss your issue publicly,

talk to the media, and comment

online. This is how your campaign

will gather strength and credibility

by nurturing those who already share

your goals.

Empower your core base to ampliy

your message through established

networks, or example,

horsesmouth.co.uk or Facebook

Tip

5
http://www.publiczone.co.uk/http://www.freecycle.org/http://www.freecycle.org/http://www.publiczone.co.uk/


5/21


Airplot! has all the hallmarks of

a fantastic grass-roots online

campaign. Its clever supporters are

encouraged to throw a spanner inthe works by investing in a piece of

land on the planned new Heathrow

runway site and simple web

users can sign up online and nd

all the information they need in one

place. It looks like an inventive one-

off, but in fact Airplot! was set up by

Greenpeace UK.

This vast charity has stayed

light on its feet and continued

responding creatively and quickly to

environmental threats. The campaign

is now more than halfway to its

stated goal of 100,000 supporters,

and has generated a lot of positive

coverage in the press.

Airplot! appeals because it gives

individuals a way to make their

opinions felt, by coming together

with other like-minded people. It

doesnt hurt that the link between

the campaign action and its goal is

so sparklingly clear. Buy land, saveland. You get the idea in a couple

of seconds.

Greenpeace UK used the

considerable moral cachet of its

brand to gain support for this radical

intervention. It reached out not just

to die-hards but to newcomers, by

designing its communications

with different levels of

engagement in mind.

Airplot!

Casestudy

www.airplot.org.uk

7
http://www.publiczone.co.uk/http://www.airplot.org.uk/http://www.airplot.org.uk/http://www.publiczone.co.uk/


6/21


In activism, your supporters are

everything. They give you legitimacy,

spread your message, carry

out actions and even fund yourcampaign. Yet so many organisations

are rubbish at keeping their database

of supporters up to date. According

to the 2009 Advocacy Online

e-Campaigning Review, half of

organisations have databases with

40% of supporters inactive, and only

9% have a strategy for re-activating

those who are dormant. Surely it

is easier to get back in touch withsomeone who has already been part

of your campaign than nd someone

new who cares in the same way?

Your database is a powerful

campaigning tool, so you should

treat it like one. Invest time and

energy making sure your data is

accurate, clean and duplicate-

free. Work towards a point where

you can segment your data into

audiences groups, regions or level of

engagement, to enable you to send

out targeted campaign messages.

Remember that the size of yourdatabase is not an indication of

how successful you are; a good

campaign measures engagement,

not membership.

3

Christian Aid

Christian Aid recently

carried out a health check

on its database and

unearthed a number ofissues. The rst names

of 100,000 people were

missing, 30,000 contacts

were duplicated and only

a quarter of contacts had

the right demographic

data to make targeted

communications possible.

Christian Aid found a

solution in a software

package that got rid of

existing duplicates and

stopped them re-occuring.

It also recognised it would

have to manually check thenew data once a week.

www.christianaid.org.uk

CRM databases andcaptured data are notindicators of success, theyare an key ingredient toenable success.

Emma Harbour, Make Poverty HistoryI you are small, try Salesorce (sotware

or customer relationship management)

not-or-prots get up to 10 licenses ree

Tip

Cherish your databaseCasestudy

9
http://www.publiczone.co.uk/http://www.christianaid.org.uk/http://www.christianaid.org.uk/http://www.publiczone.co.uk/


7/21


4

MyBO

The Obama campaign used

text messages to update

supporters with news

minutes before it wasannounced publicly. 2.9

million people received the

campaigns text message

announcing Joe Biden as

Baracks running mate.

The campaign also relied

on email delivering news

faster than the media could

distribute it. I have just

nished my rst debate with

John McCain, I wasnt

planning on sending you

something tonight but if you

saw what I saw, and even

John McCain just acceptedthe Republican nomination.

www.my.barackobama.com

Your phone is with youall the time. Youre textingwith your girlfriend. Youretexting with your friends.Now youre texting

with Barack.Scott Goldstein, Obamas Director o Mobile

Be nimble and reactive

Paul Revere, the famous midnight

rider of the American Civil War,

reacted swiftly to an impending

British attack by riding from villageto village to rouse the countryside to

arms. His is the story of a reactive

campaigner, and if hed been alive

today he could have left his horse in

the stable and spread his message

electronically to thousands of people

in a matter of seconds.

Breaking news increasingly appears

on sites like Twitter several minutes

before conventional online news

sources. There are more waysthan ever to get your message out

there quickly and responsively,

yet organisations still spend days

preparing direct mail and fancy

HTML emails. Meanwhile, plain

text emails, SMS and social media

updates can be prepared in a matter

of minutes, for little or no cost.

The cheap, easy, fast communication

offered by the web is your friend.

But sometimes the culture within

an organisation is not. Many

organisations miss opportunities

to react to events or mobilise

supporters because the culture

and processes for communicating

are labour intensive, risk averse

and expensive. Helping colleagues

see the value in being transparent,

reactive and less contrived in their

communication will reap benets

for your campaign.

Keen on Twitter, colleagues unsure?Prepare dummy examples o how your

organisation could respond to events

Tip

Casestudy

11
http://www.publiczone.co.uk/http://www.my.barackobama.com/http://www.my.barackobama.com/http://www.publiczone.co.uk/


8/21


5

Action for Children

personalises its regular

emails to subscribers, not

just addressing subscribersby name, but (importantly)

targeting content to the

audience and specic

actions that are likely to

appeal to individuals, based

on what it knows about

them. Even the title of the

email is personalised. This

has resulted in a greater

level of engagement,

generated more donations

and reduced the

unsubscribe rate.

We used so muchsocial media during thepresidential campaign,but the initial relationship

that allowed it to work wasemail, it was the text-heavy,narrative-based emails thatkept people engaged. Ourmantra has been, invest inyour relationships onlinevia email.

Thomas Gensemer, Blue State Digital

Make sure you ollow up within a month

o rst hearing rom a new supporter

according to the Advocacy Online

2009 e-campaigning review, only 31% o

organisations do

Tip

Develop real relationships

Theres no great mystery to building

a relationship with people online

treat them exactly the same

way as you would ofine. If youreresponsive and friendly with your

supporters, their initial passive

interest can be converted into real,

valuable engagement.

The simplest (and often overlooked)

way to start a relationship is to say

thank you when someone completes

an action for you, such as registering

support for your cause. You can

personalise this thank you with an

action that relates to information

they provide at sign up, such as apostcode or their area of interest

(We have a Support Fairtrade

group in Chelmsford why not sign

up to their Facebook group?)

Relationships ounder without

regular communication. It is vitally

important to send a follow-up email

after the initial contact with a new

supporter. This email should report

back honestly on the rst action you

sent them. (Thanks again for signing

our online petition. Unfortunately

were only one tenth of the way to

our target and we need your help to

reach it. Could you please email ve

friends and ask them to sign it too?)

Over time, you can add more

involved actions, asking them to

encourage others to join in, share

content or hold an event. Your

supporters are your closest allies

treat them like that, and theyll

reward you.

www.actionforchildren.org.uk

Action forChildren

Casestudy

50cm

106cm

13
http://www.publiczone.co.uk/http://www.actionforchildren.org.uk/http://www.actionforchildren.org.uk/http://www.publiczone.co.uk/


9/21


Colalife

Ever traveled down a dusty, pot-

holed road in the middle of nowhere,

arrived in a remote village, and

recovered from your journey with abottle of Coke? Ever wondered, hang

on a minute, how did this zzy drink

get here?

Us neither, but thats because we

dont have Simon Berrys brilliant

mind. He was working on a British

Aid programme in 1988 when he

came up with a simple idea. Why

not use Coca-Colas highly effective

network to distribute not just soft

drinks but also medicines? One

compartment in every 10 crates

could become the life saving

compartment, full of things like

rehydration salts.

The idea became a campaign,

ColaLife, but Simon made hardly

any progress for 20 years. Finally, in

2008, he had another go, this timeusing the power of the internet. He

talked about the idea on his blog,

set up a Facebook group, and let his

rst few supporters take the idea to

friends, family and the media.

The campaign grew wings and led

to radio appearances, a dedicated

website and, eventually, talks with

Coca-Cola. Simon is now looking to

engage with an international NGO to

move the project forward.

Casestudy

www.colalife.org

photo:SimonBerry

15
http://www.publiczone.co.uk/http://www.colalife.org/http://www.colalife.org/http://www.publiczone.co.uk/


10/21


6

Knowing your audience andwhere you can be effectiveis key. When people ask whythesite.org is not on the frontpage of the Times, I ask whywe would want to be whatsthe point? Our audience isyoung people.

Fiona Dawe OBE, YouthNet

Global Cool has been very

successful in making an

environmental campaign

cool. Targeting the festivalgeneration, it has driven

its campaign entirely

through youth celebrity

endorsements attracting

thousands of supporters

and fans. The campaign has

a personality that feels very

familiar to its audience;

actions include Eco geek

to eco chic, Do it in public

and Get Swishing, which

could be headlines in Heat

or Glamour magazines.

www.globalcool.org

Global Cool

Casestudy

Know your audience

Were all different in how much

we know and care about an issue.

Be realistic from the outset about

where each supporter is at in termsof their level of commitment and

understanding this will help you

tailor your messages.

Some people may only have a

passing interest in your cause, but

will be open to explanations about

why its important. Some will feelpassionate, but need your help to

understand the wider context of

the issue. Others will already care

deeply and know a lot, but may

need persuading that your specic

campaign is a good solution.

Plan how you are going to move

people along the journey from

not caring to passionate support,

and from ignorance to deep

understanding. Analyse individuals

actions and the information they give

you to understand where they are

on the journey. What content and

actions can you tailor for each stage

of their journey?

Not everyone shares your deep

knowledge o the issue avoid

jargon, or explain it

Tip

i

i

17
http://www.publiczone.co.uk/http://www.globalcool.org/http://www.globalcool.org/http://www.publiczone.co.uk/


11/21


7

Fix My Street, run by

mySociety allows people

to report local problems

such as y tipping, graftior broken street lighting

by asking for a brief

description, entering a

postcode, pin pointing the

exact location on a map

and uploading any useful

photos. Once a problem

is reported, mySociety

contacts the relevant

council and campaigns on

behalf of its followers to

get it xed. On average, it

receives 800 900 reports

per week and last month

managed to x 985 of them.

www.xmystreet.com

Fix My Street

Casestudy

The easier you make it for someone

to do something, the more likely they

are to do it. Technology is very good

at making things easier throughKiva you can lend money to a

stationery retailer in Mexico, through

My Barack Obama you can nd local

volunteers and through Amnesty

you can send emails to human rights

abusers. Effective campaigns make

actions simple.

People are pressed for time and

the internet is a constant source of

distraction. So enable supporters to

understand and act fast.

If you want people to write to their

MP, give them a letter template,

advice on what to say and asearchable MP database. Better still,

ask them to send a personalised

email from your website, so they

dont have to bother with printing it

out and posting it themselves.

People do not cross media easily, so

if you want people to do something

online, communicate the call to

action via the web. Its easy forthem to respond, because theyre

already there.

Give people the warm glow of having

been able to help without going too

much out of their way, and they

will have a positive memory of

it next time you ask them to do

something. Remember, this is a

relationship you are building

through good experiences.

Make it easy

Clarity is key - make orms as

short as possible and give easy-to-

ollow instructions

Tip

ABC

123

19
http://www.publiczone.co.uk/http://www.fixmystreet.com/http://www.fixmystreet.com/http://www.publiczone.co.uk/


12/21


13/21


The Atheist Bus Campaign began as

a joke, or at least a tongue-in-cheek

moment. Comedy writer Ariane

Sherine, a regular Guardian blogger,wrote an article about Christian ad

campaigns that promised hellre

and eternal damnation for non-

believers. She imagined a series of

counter-ads, reassuring atheists that

everything was OK.

Her army of regular readers picked

it up and ran with it. Political

blogger Jon Worth loved the idea so

much that he set up a pledgebank

page asking people to support the

campaign by donating 5 towards

the cost of an advert on a bus. 877

people signed up, word spread and

within days The British Humanist

Association (BHA) offered support,

and celebrity atheist Richard

Dawkins publicly endorsed the

campaign. The BHA set up a Just

Giving page for donations, and the

money kept rolling in.

Atheists, grateful for the opportunity

to publicly defend their beliefs, gave

the campaign so much momentum

that it dramatically exceeded itsoriginal target of 5,500 and ended

up raising 150,000. The extra

money funded bus campaigns across

the UK, adverts on the London

Underground and two animated

screens in central London.

Atheist Bus

Casestudy

www.atheistbus.org.uk

photo:BritishHumanistAssociation

23
http://www.publiczone.co.uk/http://www.atheistbus.org.uk/http://www.atheistbus.org.uk/http://www.publiczone.co.uk/


14/21


9

The NSPCC is a great

example of smart thinking

around search engine

optimisation googlechild cruelty and it

comes top.

NSPCC

Casestudy

Obama and McCain madegood use of search... yetnone of the three major UKpolitical parties appear tohave a paid or SEO searchstrategy. Type credit crunchor knife crime into a searchengine in the UK and the rstpage listings are dominatedby media websites.

Noelle McElhatton, Marketing Direct

Link your name with an issue

Child abuse? NSPCC. Animal cruelty?

PETA. Human rights abuse? Amnesty.

The most famous and successful

campaigning organisations havemade their name synonymous with a

specic issue. They might do all sorts

of other things, but they encourage

the public to have a clear, denite

idea of what theyre about.

Get people thinking about you

alongside your key issue and youll

nd that its your press ofcer who

journalists call when theres a big

news story in your area of interest.

Better still, youll start to attract

people through search engines they might not be able to remember

your name from a eeting glimpse at

an ad, but they remember what your

campaign is about.

You may also get the attention of

people who dont even know you

exist people who care about

an issue and are searching for a

campaign that focuses on it.

If you invest in search engine

optimisation, creating good content

and distributing it around the web

to other sites, you can make it

easier for people to nd you onlineand increase the conversion rate of

ofine to online supporters.

Linking your name to a particular

issue might involve focusing on one

idea at the expense of others, but

its worth it for the increase in public

support it brings.

Put yoursel in your audiences shoes

what would you type into Google i

you were them?

Tip

Child cruelty

Stop child abuse - support the childrens charity - the NSPCCSupport the NSPCC childrens charity and help wipe out child abuse. FULL STOP.

Thousands of people are helping us to end child abuse and cruelty to children ...www.nspcc.org.uk

25
http://www.publiczone.co.uk/http://www.publiczone.co.uk/


15/21


10Keep track of what youre doing

Effective monitoring and evaluation

can make the difference between an

average and an amazing campaign.

Monitor and evaluate as you goalong and youll keep nding

new opportunities to optimise

your campaigning.

The trick is to design your evaluation

before you start, paying close

attention to how you are going to

collect data. Too often, charities

leave evaluation to the end, only to

discover they can only form a patchy

picture of their campaign due to an

absence of data.

Ask your contacts at other

organisations if you can see their

campaign data and learn from theirexperiences. Everyone in the not-for-

prot (indeed, any) sector can benet

from learning from each others

successes and mistakes.

Social media means that you can

now track, in real time, exactly who

is saying what about your campaign

online. Use this to understand whatyour audiences are interested in and

allow these insights to inuence

your communications. Scanning

blogs, message boards and social

networking sites (daily during

peaks in your campaigning activity)

takes time, so factor it in when you

are planning.

Monitoring and evaluation means

planning your milestones from

the beginning, continually tracking

your impact, analysing information

and feeding it back in to your

campaign. The web is an amazing

source of insight use it to

your advantage.Share your campaign evaluation data

youll reap rewards in return

Tip

In the last few years,

several independent

organisations and

networks have emergedthat encourage the

sharing of campaigning

case studies, evaluation

statistics and

benchmarking reports.

Fairsay and Advocacy

Online are leading the

way. By supporting

networks such as the

e-campaigning forum, they

are ensuring charities can

share knowledge from

which others can learn.

www.fairsay.com

www.advocacyonline.net

Share yourknowledge

Casestudy

2%5%

15%

MAY

MARCH

APRIL

27
http://www.publiczone.co.uk/http://www.fairsay.com/http://www.advocacyonline.net/http://www.advocacyonline.net/http://www.fairsay.com/http://www.publiczone.co.uk/


16/21


Blog Action Day

Blog Action Day was set up in 2007

to raise awareness and trigger a

global online discussion about a

single issue each year . This year,the theme was Climate Change.

13,605 bloggers from 156 countries

got involved and over 18 million

readers took part, including the UK

Government and The White House.

Anyone can join in, there is no limit

on the number of posts, types of

blog or the direction and opinions

expressed. Once involved, people

are encouraged to take action

themselves, and submit their own

suggestions on how people can do

their bit.

The campaign describes itself as

the entry point to a global climate

change movement, engaging people

in a discussion in which they wouldnever normally participate. Blog

Action Day asked more than 40

partners to endorse the campaign

and encourage their own supporters

and networks to act.

www.blogactionday.org

Casestudy

29
http://www.publiczone.co.uk/http://www.blogactionday.org/http://www.blogactionday.org/http://www.publiczone.co.uk/


17/21


11Be ready for your close-up

Building a movement on the web

can be unpredictable a news story

might break, a video might strike

a chord, a celebrity might publiclydeclare their support If this

happens, your trafc levels might

suddenly go through the roof, and

all eyes will be on your campaign.

This is your eeting opportunity to

capitalise on the attention.

It sounds like a miraculous

moment. But many organisations

let opportunities like this pass

them by, and those who use themto create an explosion of support

dont do it by accident. Behind them

lie campaigners who are set up to

be quick and reactive, exploiting

opportunities as soon as they appear.

If you build your campaign on

committed local supporters,

communicating with them regularly

and allowing them to build their

own networks, you can react when

the chance comes. Following the

guidance in this handbook doesnt

guarantee that your magical moment

will come along when you want it

to, but it does mean that youll be

prepared for it.

Timing is everything. Someof our clients punch far abovetheir weight by exploitingopportunities presented bythe news cycle.

Jonathan Simmons, Public Zone

Comedy writer Graham

Linehan was angered by US

right wing attacks on the

NHS. But instead of justcomplaining about it to his

friends, or working it into a

comedy routine, he took his

anger to Twitter. His tweets

about his experiences of the

health service, tagged we

love the NHS, snowballed

into a full-blown Twitter

phenomenon, with

thousands of messages

zinging back and forth.

Linehans campaign gave

voice to tens of thousands

of people who wanted to

express their support forthe NHS, but didnt know

how. The enthusiastic

public response, facilitated

by Twitter, turned

the campaign into a

phenomenon both online

and off.

http://good.ly/tckhu

#welovethenhs

Casestudy Sunthe

31
http://www.publiczone.co.uk/http://www.timesonline.co.uk/tol/news/uk/article6794585.ecehttp://twitter.com/#search?q=%23welovethenhshttp://twitter.com/#search?q=%23welovethenhshttp://www.timesonline.co.uk/tol/news/uk/article6794585.ecehttp://www.publiczone.co.uk/


18/21

Blog Action Day:www.blogactionday.org

The Wave:www.stopclimatechaos.org/the-wave

Julie Dodd

Free Tibet:www.freetibet.org

League Against Cruel Sports:www.league.org.uk

Amanda Prosser

Childs iFoundation:www.childsifoundation.org

The Uniform Project:www.theuniformproject.com

Tom Harle

350.org:www.350.org

The Girl Effect:www.girleffect.org

Jonathan Simmons

Do The Test:www.dothetest.co.uk

Lifes For Sharing:http://good.ly/ypjhp

David Triptree

We Are What We Do:www.wearewhatwedo.org

Xi Xi No Banho:www.xixinobanho.org.br

Vix Young

RNLI Shout:www.youtube.com/RNLIshout

Care 2:www.care2.com

Jo Shaw

10:10 Global Campaign:www.1010global.org

38 Degrees:38degrees.org.uk

Rhiannon Roberts

Red Bull Faces for Charity:http://good.ly/s6uvu

Battlefront:www.battlefront.co.uk

Becky Lee

Katine - It Starts With A Village:www.guardian.co.uk/katine

Christian Aid - Poverty Over:www.povertyover.christianaid.org.uk

Martha Paren

Kiva:www.kiva.org

Woodland Trust:www.woodlandtrust.org.uk

James Woodmancy

Human Rights Watch:www.hrw.org

Transparency International UK:www.transparency.org.uk

Brendan Thomas

ActionAid:www.actionaid.org.uk

Amnesty International:www.amnesty.org.uk

Asif Malik

Our favourite campaigns

Client Services Creative

Production and Technical
http://www.blogactionday.org/http://www.stopclimatechaos.org/the-wavehttp://www.freetibet.org/http://www.league.org.uk/http://www.childsifoundation.org/http://www.theuniformproject.com/http://www.350.org/http://www.girleffect.org/http://www.dothetest.co.uk/http://www.youtube.com/watch?v=VQ3d3KigPQMhttp://www.wearewhatwedo.org/http://www.xixinobanho.org.br/http://www.youtube.com/RNLIshouthttp://www.care2.com/http://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.battlefront.co.uk/http://www.guardian.co.uk/katinehttp://www.povertyover.christianaid.org.uk/http://www.kiva.org/http://www.woodlandtrust.org.uk/http://www.actionaid.org.uk/http://www.amnesty.org.uk/http://www.amnesty.org.uk/http://www.actionaid.org.uk/http://www.rspb.org.uk/lettertothefuturehttp://www.woodlandtrust.org.uk/http://www.kiva.org/http://www.povertyover.christianaid.org.uk/http://www.guardian.co.uk/katinehttp://www.battlefront.co.uk/http://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.care2.com/http://www.youtube.com/RNLIshouthttp://www.xixinobanho.org.br/http://www.wearewhatwedo.org/http://www.youtube.com/watch?v=VQ3d3KigPQMhttp://www.dothetest.co.uk/http://www.girleffect.org/http://www.350.org/http://www.theuniformproject.com/http://www.childsifoundation.org/http://www.league.org.uk/http://www.freetibet.org/http://www.stopclimatechaos.org/the-wavehttp://www.blogactionday.org/


19/21

Notes


20/21

Public Zone would like to thank the

many people who contributed their

time and campaigning wisdom to

this report, including Emma Harbour,Daniel Ritterband, Derek Wyatt MP,

Fraser Hardie, Cathy Mahoney,

Nicola Cadbury, Fiona Dawe OBE,

Dave Russell and Sue Fidler. With

special thanks to our very own

campaigning expert, Jo Shaw.

Thank You


21/21

The Old Ticket Hall

183 Eversholt Street

London NW1 1BU

020 7267 4774

www.publiczone.co.uk

twitter com/publiczone
http://www.publiczone.co.uk/contacthttp://www.publiczone.co.uk/contacthttp://www.publiczone.co.uk/contacthttp://www.publiczone.co.uk/http://twitter.com/publiczonehttp://twitter.com/publiczonehttp://www.publiczone.co.uk/http://www.publiczone.co.uk/contacthttp://www.publiczone.co.uk/contacthttp://www.publiczone.co.uk/contact

the online campaigning handbook

Documents