the paralympic legacy by fondazione crt

© 2009 - FONDAZIONE CRT 2

BANKING FOUNDATIONS

Banking Foundations are quite new in the history of Italian society. Following legislation in 1991, 88 banking foundations, including CRT, were founded.

•70 billion euro (approximately): total asset base of all Italian banking foundation•1.5 billion euro the grants awarded in 2006

Banking foundations on the whole are the most important private actor in Italy in the field of social welfare.


FONDAZIONE CASSA DI RISPARMIO DI TORINO

Fondazione Cassa di Risparmio di Torino was founded in 1991 when the savings bank was privatised, upon application of Legislative Decree 356 of 1990.

•Fondazione CRT:•a private non profit body•it operates mainly in Piedmont and Aosta Valley

1.084 million euro: funds allocated for the growth and development of the territory from December 1991 to December 2008, by Fondazione CRT.


FONDAZIONE CRT – FOCUS AREAS

Fondazione CRT focuses principally on social aims and promoting economic development.

Its areas of activity include:•Conservation and development of artistic heritage and cultural activities•Scientific research, education and training•Health and assistance•Civil protection•Care for the environment and economic development


FONDAZIONE CRT - DRIVER OF CHANGE

Fondazione CRT is now a valuable partner in the economic, social and cultural development of the territory.

Fondazione CRT•traditionally collaborates with initiatives which have the support of public institutions and other local bodies.

•developes its own projects, initiatives where the human capital involved represents the main element. This approach enphasizes the role of Fondazione CRT as a driver of change as well as being entirely aligned with its commitment to the community.


FONDAZIONE CRT – GRANTS IN THE SOCIAL FIELD

Social area18%

Whole funding areas82%

196 million euro: the total amount granted by Fondazione CRTfrom 1991 to the health, assistance and caregiving areas


FONDAZIONE CRT – VIVOMEGLIO (“LIVING A BETTER LIFE”)

Starting from 2005, Fondazione CRT sat up a program neatly devoted to funding organisation directly providing services for people with disabilities: the “Vivomeglio” program, with the goal of improve quality of life (“living a better life” is the motto)


FONDAZIONE CRT – VIVOMEGLIO (“LIVING A BETTER LIFE”)

In the last four years, Vivomeglio funded 418 organisation with a total amount of 5,6 million euro

Building refurbishing

26%

Service oriented projects

74%


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006BEYOND ADHESION, A DECISIVE ROLE

The participation of the Fondazione CRT in the organisation of the Paralympic event wasn’t planned in advance.

With exceptional funding of 20 million euros, just two months before the opening of the Games, the Fondazione CRT supplied the economic support needed.

Above all, not having the objectives of a commercial sponsor, it was able to play an important role in the Organising Committee, working to strengthen the messages and instances promoted through the Paralympics.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006 - THE BIG CHALLENGE

Why a big challenge?

•a donation of 20 million euros (roughly the half of the entire budget of Winter Paralympics) is the biggest grant ever made by Fondazione CRT to one single project in its history

•the operating rules of Fondazione CRT basically exclude sports from its areas of funding, except in the care or in the rehabilitation field for disabled people

•Funding a major sport event – not to get a corporate image return, but a social and shared objective – was a great task for an organisation wealthed but based on the work and skills of a small group of persons


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006BEYOND THE GAMES, A WIDESPREAD SPIRIT

The interest in the effects of disability can represent a collective interest: if a service, a product or any banal everyday activity could be dealt with in consideration of the possible use by a disabled person, the quality of life would improve for everyone.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006ACCEPTING THE CHALLENGE

In the light of the countless positive reflections generated by the Paralympic experience and then disseminated throughout the entire activity of the CRT Foundation, it is important to highlight how this has depended on direct participation, personally, on the frontline, in the organisation of the IX Paralympic Winter Games.

An important presence and an active role which also had a tangible effect on the involvement of the general public.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006OPTIMISING THE POSITION

The direct participation of a non-profit organisation in the direct management of the Paralympic event not only ensures increased consistency of the operations, but also represents an excellent investment in terms of the cost/benefits ratio and of image.

In short, information on the instruments to make things simpler and the ability to network with others are the foundations for more efficient and effective social communication.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006MANAGING ENTHUSIASM

The best representatives of the spirit implemented by the Fondazione CRT Foundation were the numerous volunteers who contributed to the running and success of the event: from the enthusiastic youngsters recruited directly in schools and universities, to the more expert volunteers of the emergency services.

They were selected and arranged into teams by the Foundation, and thanks to them and their constant activity in terms of entertainment and distribution of gadgets, an atmosphere of fervid expectation was created, followed by intense participation in the sporting and other events. From the journey of the torch to the cauldron and the individual sporting events, every appointment was warmed by great audience participation and joyful, colourful support.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006PROGRESSING STEP BY STEP

The IX edition of the Winter Paralympics clocked up another record in comparison to previous editions: the lighting of the first Paralympic torch and its journey across the territory of the Games to the lighting of the cauldron at the opening ceremony. The enthusiastic torchbearers and the participation of the public along the route of the torch are another example of the results of the considerable commitment of the Fondazione CRT and its volunteers.

The participation and warmth of the live audience were unprecedented. This success is undoubtedly due to the enthusiasm and lively involvement of the schools and voluntary organisations.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006PLAYING ON THE SIDE (A “KEY ATTITUDE” OF FONDAZIONE CRT)

The Fondazione CRT also held a series of collateral appointments with the precise aim of explaining its own commitment and stimulating that of others, in support of the Paralympic message.

It organised a much-appreciated concert within the context of the appointment of the notte bianca in Torino.

Lastly, to create awareness among businesses and institutions in the area in relation to the development opportunities implicated in the sphere of disability, it hosted a gala dinner, uniting and creating contacts between valid representatives of the manufacturing forces and those responsible for planning enterprises and coordination throughout the territory.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006THE RECORD TO BEAT

The Torino 2006 edition marked the point of no return with respect to past winter editions: not so much for the “records” that every new organisation brings, almost by necessity, but especially for the awareness that the Paralympics are no less important than the Olympics.

The Torino Games records:• about 500 athletes,• 40 countries,• a new discipline, wheelchair curling, was introduced.•1300 people, athletes included, stayed at the Paralympic Village•200,000 (by over) spectators attended


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006BEYOND EXPECTATIONS, UN UNEXPECTED SUCCESS

The IX Paralympic Winter Games of Torino 2006 were exceptionally well received by the local and international public, much more so than even the organisers could have hoped for.

But the excellent result we intend to share with you here isn’t only that achieved at media level, in relation to visibility and participation.

Above all, it is the wealth of planning, skills and tangible actions that represents a veritable leap in term of quality in the history of this manifestation.

A legacy acquired by the Fondazione CRT and now at the disposal of everyone.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006OPENING THE WAY

After the closing ceremony of the IX Paralympic Winter Games, a new operating horizon opened up for the CRT Foundation: making use of the experience acquired, transmitting the skills developed, setting up a path for approaching the X Paralympic Winter Games of Vancouver 2010 and those of Sochi 2014. It is within the complex of these activities that we find the foundation of the Paralympic Legacy Project.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006NETWORKING

The social value of the Paralympic legacy paves the way for interesting social and economic development, with the creation of skills, the opening up of society and cultural elaborations.

But for this to become a tangible reality, consolidated over time, it is necessary to strengthen a network linking and coordinating operations in support of the Paralympic movement, both as a whole and in those small but significant dedicated actions in the various countries.

In order for non-profit organisations to convey added value to their action, it is necessary to expand the range of skills, joining a qualified network which can help to identify partners suited to the specific development of the various projects underway.


FUNDING THE IX PARALYMPIC WINTER GAMES IN TORINO 2006HANDING THE BATON

Fondazione CRT has promoted activities in support of the Italian Paralympic Committee and the Italian athletes, focusing on operations with a long-term effect on the territory and to create extra awareness among the general public, institutions and young people with regard to disability.

Meanwhile, important international partnerships have been established and enterprises have been launched, also in cooperation with the World Bank of Washington, via adhesion to the Global Partnership for Disability and Development, with the aim of transmitting its know-how both to potential funding organisations and philanthropic entities and to the organisations which represent the interests of the disabled, disseminating its experience as good practice and promoting intervention in the sector which, like the Torino 2006 Paralympics, guarantee a high return also in terms of image and communication.


WHAT IS THE PARALYMPIC LEGACY?

A local entity – like Fondazione CRT – handles a large panel of relationshps established during the Games

•The foundation can build a larger network from this core

•The foundation can share this asset with the complex of its stakehoders and grantees

then

•The foundation helps the local institutions and non profit organizations in its territory to create conditions for a better action for people with disabilities, linking with global network

•The foundation offers to the international operators the opportunity to get in touch with local rooted experience and practises


THE PARALYMPIC LEGACY PROJECTA WIDER VISION

Today, the Paralympic Legacy project widens the horizons and identify precisely which strategies to follow so as to set in motion a positive exchange between the community and people with disabilities, which can extend beyond the sphere of the paralympic event.


THE PARALYMPIC LEGACY PROJECTCREATES SKILLS

Every person with a disability expresses a universal request for innovation: he or she acts as a creative stimulus for entrepreneurs, designers and organisations to develop new skills and new solutions, resulting in an outcome with specific parameters that succeeds in raising awareness across the board.


THE PARALYMPIC LEGACY PROJECTCREATES SOCIAL VALUES

When the subject of disability is tackled in all its ramifications, and not just in terms of medical care and assistance, it takes on social value: it triggers solidarity, it heightens collective consciousness and creates conditions that ensure the inclusion of every citizen, both in terms of their individual ability and their potential contribution.


THE PARALYMPIC LEGACY PROJECTIMPROVES QUALITY OF LIFE

The search for new development models for urban life, mobility and sustainability, in a framework of universal accessibility and social and medical prevention, produces positive results in terms of welfare, health and civic progress for the entire region.


THE PARALYMPIC LEGACY PROJECTA PATHWAY OF ACTIONS AND EVENTS BUILDING RELATIONS

The long pathway started after Torino Winter Paralympics finally gets its first important arrival in a main event in Torino, 14-18 october 2009:

A week hosting•the GPDD second global conference•the EASPD presentation to our territory•many workshops and exhibits of organisations and companies operating in the quality of life area: from design to research, from arts to education…•the National Day of Paralympic Sport•A lot of side events with the aim of renewing the magic of paralympics in the city

All above in a spirit of sharing and linking experiences from a local to an international level and of creating the cradle for new cooperation also towards the areas of the world less wealthed than the territory in which Fondazione CRT plays its main role


THE PARALYMPIC LEGACY PROJECTMISSION STATEMENT

The overcoming of barriers is not just a physical aim, but rather a cultural aim.

This is emblematic of paralympic sport, where what is normally considered an individual’s “limitation” becomes an opportunity for personal and collective success.


THE PARALYMPIC LEGACY PROJECTPARTNERS

•MIUR – DG Piemonte e Valle d’Aosta•RAI – Segretariato Sociale •Fondazione ASPHI•UNICEF Italia•Istituto di Medicina dello Sport di Torino•CONI•Comitato Italia 150

•Weber Shandwick•Ventana Group


THE PARALYMPIC LEGACY PROJECT…SO WHAT?

Fondazione CRT is looking for new partnershipswith important social actors – both profit and non profit – and call them

to join the Paralympic Legacy Project,not necesserely on a funding base, but sharing their experiences

and skills and promoting themselvesthrou the Paralympic project events and global agenda.

The challenge goes on…

…free Your mind. Open up!


FONDAZIONE CRTvia XX Settembre, 3110121 Torino - Italia

[email protected]

T +39 011 6622491

F +39 011 6622432

CONTACTS

the paralympic legacy by fondazione crt

Travel

fondazione crt vivomeglio

fondazione crt grants

fondazione crt driver

role of fondazione crt

changefondazione crt

fondazione crtfrom

fondazione crttraditionally

economic development