The Power of Direct Carrier Billing

Direct Carrier Billing (DCB) or Direct Operator Billing (DOB) is a system that links transactions carried out with third parties with the users' telecom operator. The operator's billing system identifies the user's unique mobile number to notate transactions and bill in the subsequent billing cycle.

Some Types of Mobile Payments

Proximity Mobile Payments

Mobile as the Point of Sale

Mobile at the Point of Sale

Mobile + Credit Card Mobile + NFC/QR Code

Remote Mobile Payments

Mobile + Direct Carrier Billing

The Market Opportunity

Population:1237 Million

Median Age:27 Years

GDP Per Capita:

Smartphone Market Growth Rank:

Mobile Internet Connection:

Rs.3.89 Lakhs

#1

370 Million

Reasons why Direct Carrier Billing can Take-off

1.9% 53%Penetration Penetration Penetration Penetration Penetration

Credit Card Debit Card

84%Mobile Phone Smartphone

16%Mobile Internet

30%

Direct Carrier Billing - Current & Potential Use Across Markets

Sources:

https://www.ericsson.com/news/150616-india-to-have-1-point-4-billion-mobile-subscriptions_244069646_c

http://www.mobilepaymentstoday.com/images/direct_carrier_billing_infographic.png

http://www.dnaindia.com/money/report-idea-offers-breakthrough-for-google-in-india-to-partner-to-provide-carrier-billing-services-2209466

India is estimated to have 750MSmartphone Usersby the year 2020.

Source: Ericson

Developed Markets

Developing Markets

1st Gen Digital Content

(Ringtones, wallpapers,

infotainment)

Direct Carrier Billing - Current Use

Direct Carrier Billing - Potential Use

3rd Gen Digital Content

(Apps, music, video games, e-books, etc.)

Mobile Ticketing

Small Ticket Items e-Commerce Point-of-Sale

Advantages of Direct Carrier Billing

One-Click Payment

Added Security

Low Revenue Leakage Intuitive Easy

Accessibility

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