The Power of The Wall Street Journal

The Wall Street Journal Franchise

3.2 million monthly users

1 million daily exposures

29.6 million monthly visitors

Nearly 3 million daily

readers

Over 2 million readers

Source: 2009 Mendelsohn Affluent Head of Household Survey, HHI $100,000+; Nielsen Mobile October 2009; Internal Records November, 2009; WSJODN: Internal Records

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Now America’s Top-Selling Newspaper

• More people buy The Journal for news-breaking, trendsetting, fact-based

reporting than any other newspaper in the USA.

The numbers are in and The Journal is #1 and growing

*Source: The Wall Street Journal has the largest paid circulation of any US newspaper as measured by the Audit Bureau of Circulations, based on data contained in the September 2009 FAS-FAX. Percentage calculations made by WSJ based on data contained in the Sep 09 FAS-FAX.

+ 0.6%

- 17.1%

- 7.3%

- 11.1%

- 6.4%

- 9.7%

% Growth ’08-’09

Distinctive Properties & Estates

• Showcase your select properties every Friday

and Saturday in Weekend Journal’s Distinctive

Properties & Estates section

• Enhance your brand message while readers

are focused on residential real estate trends,

major sales activity, and fine living

• Special Sections, including:

Waterfront Properties

Golf Properties

New Home Developments

Luxury Developments

Encore: Property Guide to Retirement

Global Circulation

Sample Regions:

National: 1.7 million

Florida: 129k

Southern 250k

New York 294k

Northeast 412k

Chicago 84k

Midwest 396k

A total of 17 editions are available!

The Wall Street Journal - New York Section

• Local perspective on breaking news, sports, culture, real estate and more.

• Targeted circulation 235,000

• Real estate advertising available Thursday, Friday and Saturday

• Discounts available for multiple days

• Advertising available in color for smaller size ads

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A Global Affluent Audience: The Wall Street Journal Asia & The Wall Street Journal Europe

• Home ownership is high among European and Asian subscribers:

• Own their home

• Europe 77%

• Asia 72%

• Own a seasonal or weekend residence

• Europe 36%

• Asia 27%

• An audience with the means to purchase:

• Average household income

• Europe $347,000

• Asia $301,000

• Average investment portfolio value

• Europe $2,649,000

• Asia $2,034,000

Sources: The Wall Street Journal Europe/Asia Subscriber Studies 2007

WSJ. Magazine’s ―The Merchant‖

• Total Audience: 2,068,000

• Average Household Income: $302,949

(Circulation increased to 1.5 million in the U.S. and 1.7

million globally)

• 60%/40% Male/Female

• 93% agree it ―looks and feels like an upscale

lifestyle magazine‖

• 43% of subscribers took action as a result of an

article in WSJ while 35% have responded to an

advertisement

Includes:

1/9 page full color, photo and 30-35 words

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―Own‖ - Luxury Real Estate Supplement NEW YORK and WASHINGTON DC

• Own is a new opportunity in real estate publishing

that gives advertisers a one-of-a-kind

platform for reaching a targeted, affluent audience

in the New York tri-state area and the greater

Washington DC area.

• With beautifully photographed features and

articles, Own reports on the latest real estate

trends and tips for home buyers — providing

the ideal environment to highlight the most

distinctive properties.

The Wall Street Journal Digital Network

• The Wall Street Journal Digital Network is the Web's largest publisher of original business

news and financial information

• The combination of WSJ.com, MarketWatch, Barron’s, All Things Digital and other Dow Jones

topical sites yields over 29.6 million users each month

• Unique monthly visitors have grown 4% compared to September 2008 while competing sites

have experienced declines

• Low duplication with print – 80% of WSJ Digital Network users do not read the print edition

Source: Internal Records, November 2009; Source: Newspaper subscription and newsstand sales growth calculated by The Wall Street Journal based on Individually Paid data from the ABC FAS-FAX for the 6 months ended March 2008 and March 2009; @plan Fall 2009

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WSJ.com/Real Estate

• Prudential Florida Realty Fine Homes

Listings already included in listings

section

• The destination for luxury real estate on

the web, WSJ.com/RealEstate offers unbiased

reporting on what’s happening in residential

real estate – from changes in interest rates

and home prices to design trends.

• Targeting Capabilities

• Geo-Targeting, Demo-Targeting

Behavioral Targeting

• Real Estate Page Traffic

• 891,528 Monthly Visitors

• 4,456,964 Page Views

Currently over 300,000 luxury listings

on WSJ.com/RealEstate

Online Listing Upgrade: Featured Homes

• Appear on the Real Estate

Homepage

• Highly visible position increases

viewing opportunity

• 3 featured homes appear each

time the page is refreshed

• No search is needed for the

featured homes to appear

•$149 per month for a single home

•$596 per month for a 5-pack

Online Listing Upgrade: Spotlight

• Spotlight listings run at the top of

search results pages on related

searches

• Spotlight listings receive 10X more

response on average

•$125 per month for a single home

•$500 per month for a 5-pack

Online Listing Upgrade: Featured Agent

• Featured agent runs on the front page

of www.wsj.com/realestate

• Also appears in rotation under ―Find an

Agent‖ Search page

• Listing will appear in Agent Directory

• $400 for 6 months

*Special Prudential Pricing*

The Wall Street Journal reaches the target for luxury real estate

• 2.3 million affluent readers and digital users who have a net worth of $1,000,000+

• 1.8 million affluent readers and digital users who own multiple residences

• 5.4 million affluent readers and digital users who own their primary residence

• 35% of subscribers plan to acquire a home within the next five years

• 80% of subscribers have taken action as a result of real estate property listings in The Journal

• Nearly 8 in 10 agree that real estate advertising in The Journal instead of local market newspapers

makes it more influential (79%) and credible (78%)

• Average value of residence:

Primary: $1,014,000

Weekend/Vacation Property: $1,079,100

For more information, contact your local WSJ representative:

Damon Salerno

305-789-6611

Damon.Salerno@wsj.com