1. 1. Aileen Power & Sarah Grogan The power of visual content
2. 2. The Wolfgang
3. 3. Our Awards
4. 4. Our other ventures
5. 5. What works Why it works How to create visual content that works for you Coming up
6. 6. Visual content means
7. 7. What works
8. 8. The Dollar Shave Club
9. 9. The Dollar Shave Club
10. 10. The Dollar Shave Club November 2012 $8.9 million Series A
11. 11. The Dollar Shave Club
12. 12. Done right Visual content =
13. 13. How to create great visual content 1. Use your own data
14. 14. The daft report
15. 15. The Result Busiest day of traffic ever on Daft.ie
16. 16. Why content gets shared
17. 17. Why content gets shared
18. 18. When practical value makes people share
19. 19. Why content gets shared
20. 20. Why content gets shared
21. 21. Dublin Apartment to Let Berlin Apartment to Let Dublin v Berlin 700 monthly 750 monthly
22. 22. When anger makes people share
23. 23. When anger makes people share
24. 24. When anxiety makes people share
25. 25. When humour makes people share
26. 26. When awe makes people share
27. 27. When awe makes people share
28. 28. When awe makes people share
29. 29. Why content gets shared
30. 30. When surprise makes people share
31. 31. Why content gets shared
32. 32. How to create great visual content 2. Repurpose what you have
33. 33. Hotel TV
34. 34. The Nightmares Fear Factory
35. 35. The Nightmares Fear Factory
36. 36. The Nightmares Fear Factory
37. 37. For practical value Nourish relationships Self- fulfilment Weve made them angry, anxious, or laugh To define themselves Surprising Why they share
38. 38. How to create great visual content 3. We have customers to it for us
39. 39. BRANDS USING UGC Starbucks White Cup Contest
40. 40. BRANDS USING UGC Coca-Cola Share a Coke Campaign
41. 41. #ASOSUnbox
42. 42. #ASOSUnbox
43. 43. iClothing #iWear Campaign
44. 44. GIVE AN INCENTIVE
45. 45. USE AUTHENTIC IMAGES
46. 46. USE AUTHENTIC IMAGES
47. 47. STAY ENGAGED
48. 48. iClothing Advocates
49. 49. RESULTS Q1 2015 Revenue from Social Media: +90% YoY Overall Revenue: +67% YoY
50. 50. TWITTER CASE STUDY
51. 51. Why do people share their personal experiences with brands?
52. 52. WE LIKE TO TALK ABOUT OURSELVES
53. 53. How to create great visual content 4. We leverage social currency
54. 54. We Leverage Social Currency We share what makes us look cool
55. 55. Honda: The Other Side
56. 56. This is the coolest shit Ive ever seen in my whole damn life.
57. 57. Honda: The Other Side
58. 58. For practical value Nourish relationships Self- fulfilment Weve made them angry, anxious, or laugh To define themselves Surprising Why they share
59. 59. And also because its cool, Damme cool.
60. 60. 4 TAKEAWAYS How Use your own data How Repurpose what you have How Get your customers to do it for you (UGC) How Leverage Social Currency
61. 61. DO IT YOURSELFIE #CMMasters15 Win a prize!
62. 62. Thanks for listening Read more: bit.ly/cmmasters-wg
63. 63. Questions?