the power of visual thinking bits and pieces
TRANSCRIPT
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The power
1 © Renault
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Graphic facilitator
Collaborative workshops
« The antecedents to solution success »
Dissertation Award
Dr. Chloé Renault
2 © Renault
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Source: http://www.jocelynwallace.com/visual-thinking-terms-explored
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Why do we care?
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We need people…
To remember the story
To understand complex content
To better collaborate
To connect the dots
To be creative
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Different ways to use it !
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Me myself and I (at first)
Visual Note taking
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Visual
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Me and others…
Graphic facilitation
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Me, myself and many others…
Graphic recording
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Me to others
Visual presentations
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• Lego pitch
• Dropbox
• Dissertartion example
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The dissertation
5 years of my life – 75 folders – 67 dofiles – 546 surveys- 2 countries – zillions of hours of works – 21 versions of the manuscripts – 220 pages – 35 interviews – more than 100 hours participative observation ….
= Huge complexity !
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Dissertation Abstract
Major manufacturing firms are currently undergoing an important strategic move by developing complex customer solutions next to their existing product offerings (Matthyssens and Koen 2008; Tuli et al. 2007; Ulaga and Reinartz 2011). Though managers and consultants alike think that “solutions could be the answer”(Foote et al. 2001), the actual business track record as well as existing academic literature emphasize how difficult and challenging a venture solution businesses are.
This dissertation contributes to understanding the antecedents to solution business success at the contractual level by investigating two solution-specific challenges being (1) risk management and (2) extensive inter-organizational collaboration (Ulaga and Reinartz 2011). First, this dissertation proposes an agency-based conceptualization of complex customer solutions which acknowledges risk as a core element in solution contracts and identify risk management capabilities necessary for the solution provider’ success. Second, this dissertation investigates how manufacturing firms can leverage their existing channel partners to achieve successful solution execution, analyzing value co-creation in triadic constellation (Normann and Ramirez 1993). This dissertation builds on an extensive qualitative work and triadic data coming from (1) a manufacturing firm marketing solutions, (2) its solution clients and (3) the channel partners acting as subcontractor for this manufacturing firm.
Keywords: complex customer solutions, service strategies in B2B; risk management, goal alignment, value co-creation, value constellation, inter-organizational collaboration,
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The juggler Solution provider
The king Solution client
The craftman Other organisation
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How can manufacturing firms best leverage their channel partners in solution execution?
?
Solution Provider
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Research Questions
What are the consequences of adding a subcontracting organization to the solution execution network? 1
Solution
Client
Subcontracting
Channel Partner
Solution
Provider ?
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Me and others
Visual tools
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Visual templates
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Visual explorer
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How to DO it?
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• Material
• A few rules on the page…
• Fonts
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On the web
• Doodle
• Google images
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Extra readings
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If you want to read about it !
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Sticky messages are….
Simple (core+
compact)
Unexpected
Concrete
Credible
Emotional
Story