the realities of social media
DESCRIPTION
The reality of social media is that social media is here to stay. There are many out there that suggest that traditional media is dead. This is wishful thinking on behalf of overnight self proclaimed social media gurus. Traditional media can still be a viable and successful medium, but leveraging social media can make your traditional media . For more information about leveraging social media to enhance your traditional media efforts, please contact me at josh.fleming (@) lessingflynn.comTRANSCRIPT
THE REALITIES OFSOCIAL MEDIA
JOSH FLEMNG, “AD MAVERICK”
Live Tweeters: #NEPRSA
Find Me:@AdMavericks
Josh Fleming, “Ad Maverick”Director Interactive Strategy, Social Media
Oh, The Places I’ve Been
JOSH FLEMING
The Ad Mavericks Story
•30,000 Views First 14 Months•250 Blog Posts•Five New Clients•Growth With Current Clients
PR Has Changed
The Social Media Guru
TELEVISON IS DEAD
PRINT IS DEAD
OUTDOOR IS DEAD
TRADITIONAL IS DEAD
To much Death Talk
Traditional Media?
How Do We Make Traditional Work Harder?
Leverage Social Media
Global Example
National Example
Political Example
Political Example
PR Example
PR Case Study
PR Case Study
A strategy was developed to drive traffic to
the blog using core social media tools.
PR Case Study
Twitter Stats:1,500+ Followers2,200+ Tweets
PR Case Study
Facebook Stats:1,900+ Fans600+ Wall Posts
PR Case Study
YouTube Stats:70+ Videos21,000 Videos Watched9,500 Channel Views
PR Case Study
“The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futile effort?”
– Some guy on Twitter
PR Case Study
YouTube Stats:3,017 views in first 30 days1,100 channel views16,000 videos watched
Led to an increase on Vermeer.com of 10% more traffic
Agriculture Example
Summary & Questions