the reality of marketing
TRANSCRIPT
The reality of marketing
BY:WALID SAED
FOUNDER @CALLMARS.COM
Ads expert
Ads are part of marketing
Sales
Ads
Social media
Your employee are part of marketing
Marketing is:
Satisfy customer needs.
Marketing is:
The study of markets.
Why should we follow marketing concept?
Competitive environment.
Customers have the power.
Economical environments
Designing a customer driven marketing
strategy.
To design a winning marketing strategy, the marketing manager must answer two
important questions
What customers will we serve (what’s our target market)?
How we will serve him?
Who and how ?
Choosing a Value Proposition
“Why should I buy your brand rather than a competitor’s?”
How many photographer in Egypt?
How many photographer in Egypt?
How many Facebook photographer's pages?
How many studio in Egypt?
Preparing an Integrated Marketing Plan
What the digital world made?
iTunes
disruptive technology
Market research
Product
Price & place
promotion
The concept is the same
This is no replacement of the concept actually this was because of the concept.
Make It easy to start business.
What is business?
Commercial activity.
My idea
Invention and innovation
What is the biggest different between
marketing for start up and a company?
Money and portfolio
What is the solution?
The right money in the right place.
Business model
Getting fund
Bootstrapping
Pros and cons?
Investors
15-20 %
Pros and cons?
What investor see?
Revenue and cost.
Crowd funding
Incubators
Its not about the idea , its about planning and execution
Some advices
Co-founders
Make partners
Marketing myopia
Find mentor
resources
What women want.
Big.
Jobs.
Pirates of silicon valley.
Pursuit of happiness.
Social network.
Facebook pages
Think marketing magazine
entrepreneur
business insider
مدونة فهد التركي
books
The principles of marketing, Philip Kotler , 15th edition.
Business model generation.
The innovator dilemma.
The.Startup.Owners.Manual
Online courses
Coursera
Udemy.
