Vizo Financial Corporate Federal Credit Union

April 26, 2018

THE REFERRAL PROGRAM WITH SALLIE MAE®

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Agenda

➢ Highlight Trends in Funding

➢ How America Pays for College

➢ Referral Partnership Overview

➢ Suite of Loan Products

➢ Tools and Resources

➢ Program Benefits

➢ Questions

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Market Update

✓ Scholarships and grants cover over

35% of college costs

✓ 49% of families use scholarships

✓ Of those families, 87% are receiving

scholarships directly from the college

✓ Students and parents are equally

sharing the responsibility of paying for

college

✓ Students are investing more and are

covering 19% of college costs

www.SallieMae.com/HowAmericaPaysForCollege

Do you know How America Pays for College?

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How the Typical Family Pays for College

Source: Sallie Mae – How America Pays for College 2017

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Sallie Mae’s 1-2-3 Approach for Paying for College

Sallie Mae recommends students and families follow our 1-2-3

approach to paying for college:

1. Maximize money that does not need to be repaid, such as scholarships and

grants

2. Explore federal student loans

3. Consider a responsible private student loan

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About our Partnership

Through our partnership, your members have access to free college planning tools,

and choices for when it comes time to begin planning and paying for college.

About Sallie Mae

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Why Offer Private Student Loans?

Expand your product line Provide full life cycle solutions for your members so they have no need to turn to a competitor for student loan funding.

Maximize your customer base Establish relationships with young, educated individuals who will eventually need auto loans, mortgages, and financial planning services.

Implement with ease Launch a fully operational student loan program with minimal effort; we handle all origination, disbursement, servicing, credit, underwriting, and pricing, with marketing materials and templates available through our online portal.

Get nationwide coverage Benefit from relationships with overall 2,400 colleges and universities; marketing tools; and customer support.

Generate additional revenue Sallie Mae offers multiple solutions – on and off balance sheet. Allow us to customize a solution that best fits the needs of your institution.

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Partnership Overview

• Referral Partnership – The Credit Union acts as a referral source for the

Private Student Loan products; interested members can apply for a private

student loan via the customized URL

• The Credit Union promotes the Private Student Loan products and

partnership through the website, email campaigns and by providing product

awareness to branches

• Sallie Mae originates, underwrites, funds, and services the loan

• Benefits of partnership – helps members meet a critical need of funding the

student’s education without tapping into their retirement savings

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How the Process Works

Member comes to

you for help

Member is referred to Sallie Mae

from Credit Union websiteLoan application taken online

Sallie Mae funds the

loan to the school

School provides certification

to Sallie Mae

Sallie Mae processes

the credit approval

Suite of Products

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Private Education Loans Available

The Smart Option Student Loan

• Student Borrower, Parent or credit worthy individual cosigner

• Borrow up to 100% of the school certified cost of attendance

• Eligible for up to 120 minutes of Study Starter Tutoring or Chegg Study

• No origination fee

• No prepayment penalty

• Receive a 0.25% interest rate reduction while enrolled to make scheduled

monthly payments by automatic debit

• 3 repayment options – Interest only, Fixed, or Deferred

The Parent Loan

• Parent/Grandparent/Family Member – Borrower

• Borrow up to 100% of the school certified cost of attendance

• No origination fee

• No prepayment penalty

• Receive a 0.25% interest rate reduction while enrolled to make scheduled

monthly payments by automatic debit

• 2 repayment options – Interest only or Full Principal & Interest

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Chegg Benefit

Sallie Mae continues partnership with Chegg® in 2018

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Expanded Products for Academic Year 2017-2018

Coming in 2018, we’re excited to offer a new suite of loans created

specifically for students pursuing graduate studies in various disciplines.

Sallie Mae

MBA Loan

Sallie Mae

Dental Loan

Sallie Mae

Medical Loan

Sallie Mae

Health Professions

Loan

Sallie Mae

Graduate School

Loan

Sallie Mae

Law School Loan

Tools & Resources

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The Support We Provide

➢ Training

➢ Event materials

➢ Customized URL

➢ Proven student-focused web content

➢ Easy online application hosted by

Sallie Mae

➢ Effective print and online marketing

materials

➢ Loan origination, disbursement and

servicing

➢ Call center and 24/7 online service.

➢ Full reporting capabilities

➢ State of the art online servicing system

➢ Self-service online marketing portal

➢ Financial literacy tools, articles and

resources

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Marketing Calendar

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

-Social Media

-Blog Articles

-Product page link

-1-2-3 Video

FAFSA Season

-Social Media

-Blog Articles

-Link to analyzer tools

on product page

-Scholarship campaign

Award Letters

School RFP Season

-Proactive RFI Content to target

schools

-SM responds on your behalf to

school requests for lender list

RFPs

Peak Season Marketing

-Rotating Home Page Banner Ad

-Online banking ad/messaging

-Targeted email campaign

-Ad tiles throughout web site

-Mobile banking promotion

-Statement messaging

-ATM advertising

-In Branch collateral – brochures,

posters, teller line signs,

electronic display ad

-Pre-peak branch staff

training – webinars,

staff meeting

-FAQs & print-on-

demand materials

Branch Training

-Dec-Jan Banner Ad

-Targeted Email

-In-branch collateral

-Social media

messaging

Mini-Peak

Nat’l Scholarship Month

-1-2-3 Approach Video

-Social media

- Submit the FAFSA

(fafsa.gov) October 1st

FAFSA Season

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Marketing Portal

Partners can access the partner marketing portal to

download or print a variety of marketing collateral,

reports and other tools and materials:

• Collateral

• Training materials, brochures, posters,

buckslips, print-on-demand product

overviews and FAQs

• Online Marketing

• Banner ads, ad tiles, web content

• Communication Tools

• Newsletter articles, social media posts,

email templates

• Financial Literacy

• 1-2-3 Approach to Paying for College

Responsibly, Plus vs. Private

Comparison, FAFSA Tips, etc.

• Reporting & Research

• Login ID: TBD

• Password: TBD

• https://partner.salliemae.com

Credit Union Logo

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Reporting

➢ Snapshot Report

➢ Weekly performance

update

➢ Located on Marketing

Portal

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Sample Tools Available

Cobranded BrochureBanner Ad and Ad Tiles

Credit Union Logo

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How Do I Get Started?

➢ Review and sign a Member Marketing Agreement

➢ Complete a 1-page questionnaire

➢ Provide your logo in JPEG and high resolution format (“ai” or “eps”),

if available

Return above items to Vizo Financial!

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Implementation

✓ Implementation normally takes 10 business days

✓ You will receive an email containing your customized URL, online

content and ad tile…place these on your website

✓ Login to the Marketing Portal to access banner ads, email content

and seasonal college planning topics for your members. You can

also order your free printed marketing materials and…that’s it!

Thank You!