Page 1 The Royalty Rewards® EZ Profit Report™ © 2005-2012 Firepower Marketing Inc.

The ROYALTY REWARDS®

EZ EZ Profit ReportProfit Report® ® For <Merchant Name>

North America’s Most Comprehensive &

Professionally Delivered Loyalty Program That

Automatically Delivers a Flood of Customers To

Your Door Everyday... Guaranteed!

June 2012

The Cardless

Loyalty

Program™ Patent Pending

Summit Summary People Are Still Talking About Chicago!

“I love coming to meetings because I get to spend time with like-minded

restaurant owners. I know I’m in the same boat as them. We can talk about our

problems, and our successes, and I get re-energized! And the Royalty Rewards

Snapshot which gives me a quick at a glance at where I am in Royalty Rewards .

I like it because it sets the course for me. It tells me where I am right

now, and I’m able to set some goals on where I need to be. It tells me

what has worked for me, and shows me what else I can do to be even

more successful.”

“Being here live gives me a chance to meet and share

Information with other business owners. You have to

be here to get the whole experience!”

- Chad Reed, Roll On Sushi Diner

“The Profit Snapshot is incredible!

The number of pages with the

information on how the program is

working for me, it’s the best piece

of paper I’ve ever gotten. And by

coming to the meetings, we get to

meet people, recharge and

revitalize our marketing

program!”

- Keith Wolff, Keith’s

Car Care

“Being at meetings live is always a wake-up call. If

you’re not coming to the events, you’re not making

full use of the dollars that you are spending, and

you’re not using 1/10th of what’s available to you.

Every time I come I learn something new. And the

Profit Snapshot is extremely enlightening!”

- Thomas Parker, Thom’s Four-Wheel Drive

& Auto Service

Page 2 The Royalty Rewards® EZ Profit Report™ © 2005-2012 Firepower Marketing Inc.

If you have an iPhone, things just got better. Download the FREE iPhone App from the app Store. Search for Royalty Rewards, and select “The Royalty Rewards Wizard” Look for the image of the Wizard.

Plug the wizard into your iPhone earphone jack (Tip - Make sure your volume is turned up) and swipe cards and scan barcodes right from your iPhone! To learn more about this new feature and how to use it, please contact our Royalty Rewards Coaches at 1-888-353-5012.

Did You Know…? On every continent there is

a city named Rome Before going into space,

astronauts are not permitted to eat beans

To keep food from freezing Eskimos use refrigerators

In the 1830’s ketchup was sold as medicine

When leaving a cave, bats always turn left

Dogs can get toupees in Tokyo

In Switzerland it is against the law to slam your car door

In Las Vegas it is a crime to pawn your dentures

A group of toads is called a knot

The words orange, purple and silver cannot be rhymed

Sneezes have been clocked at 100mph

Ireland is the only country in the world where windmills turn clockwise

Brain Teaser It occurs once in every minute. Twice in every moment. And yet, never in one hundred thousand years. (Answer at the bottom of the page)

Introducing The Wizard!

Are You Using The Program To Its Full Potential?

With the help of Bent Hansen from Los Gringos Locos in La Canada, CA, we were able to put together a fully comprehensive, in depth look at all the functionality of the Royalty Rewards Program. This guide contains tips, tricks and secrets used by the Royalty Rewards® Coaching Department and our most successful Royalty Rewards® Merchants. This guide will show business owners and key staff members where to find

the most important information and how to better utilize the database tools available. Following this guide will help you get the MOST out of the Royalty Rewards® program, increase your profitability and better target your marketing dollars. In addition to referencing this guide regularly, we encourage you schedule and participate in quarterly account reviews with the Royalty Rewards® Coaching Department, read the Royalty Rewards EZ Profit™ Newsletters, and participate in Royalty Rewards® Update Webinars and Royalty Rewards® Seminars. Download your copy from your Concierge Page on the Royalty Rewards Dashboard. The Letter “M”

Page 3 The Royalty Rewards® EZ Profit Report™ © 2005-2012 Firepower Marketing Inc.

Dad’s Day History

Father’s Day came about in the early 20th century to complement Mother’s Day. The first Father’s Day was celebrated in Spokane, WA, on June 19, 1910 and was brought about by Sonora Smart Dodd, who invented her own Father’s Day to celebrate her father, a Civil War Veteran, William Jackson Smart, a single parent who brought up his 6 children. She had originally planned to have it on June 5th, her fathers birthday, but since there was not enough time to plan and organize, it was deferred to the third Sunday of June. A bill to accord national recognition of the holiday was introduced to Congress in 1913, but Congress resisted, “fearing that it might become commercialized”. In 1957 Margaret Chase Smith, A Maine Senator, wrote a proposal accusing Congress of ignoring fathers for 40 years, all the while honoring mothers, singling out just one of our 2 parents. It didn’t become a national holiday until 1966, when President Lyndon B. Johnson issued the first presidential proclamation honoring fathers, designating the third Sunday in June as Father’s Day. In 1972, President Richard Nixon signed it into law.

Want More Active Card Holders? Capture Every Cardholder Transaction!

The PDF copies of Rory’s presentations

from the Chicago 2012 Summit are on your

Concierge Page under “Training Guides”.

Download your copy NOW!

Coaches Corner

Q: When Should I Use Point Bump?

A: Doing the Point Bump the month before Quarterly Statements go out is always a great idea. This will cause an award to go out to those people who are close to getting an award, so that they won’t get a Quarterly Statement. Awards Certificates are 80%-90% redeemed, so doing this also creates increased customer visits and more revenue. Spend your marketing dollars wisely. Doing the Point Bump the month before a typically slow month is also a great idea. Because of the increase in customer visits, you have now turned a slow month into a busy month! You can also automate the Point Bump feature . Call your Coach today to help you set this up, so that you can set it and let the system do the work for you!

One of the big “light bulb moments” at the Summit was the when we reviewed everyone’s snapshot and did that math ...

Average Visits Per Month: 986 Approx Total Visits Per Month: 6750 % of Visits using Royalty Rewards®: 15%

Are you getting all the customers that walk through your door signed up? Are you swiping every card? If you, or your staff are not doing this, then you’re not doing everything you can to be committed to the success of your Rewards Program.

There are now 8 different ways to process transactions…..

1. Swipe Their Loyalty Cards (only one that requires the member to carry a card) 2. Scan The Postcards Or Awards They Redeem 3. Scan Their StikTuits™ 4. Scan the Printable Report 5. Scan a Smartphone App 6. POS Integration 7. Royalty Rewards® Live 8. **NEW** Royalty Rewards® Wizard

We’ve made it easy to get 100% of your Royalty Rewards® cardholders swiping their cards!

Page 4 The Royalty Rewards® EZ Profit Report™ © 2005-2012 Firepower Marketing Inc.

To Activate Any of the Features Mentioned, Use the Enclosed

EZ Profits Form OR Call 1-888-353-5012

to Speak to a Royalty Rewards® Coach.

Royalty Rewards® Is Environmentally Aware. This Newsletter Is Made From

10% Post Consumer Materials

North America’s Most Comprehensive &

Professionally Delivered Loyalty Program That

Automatically Delivers a Flood of Customers To

Your Door Everyday... Guaranteed!

Contact Address: 1124 Fir Ave, #161, Blaine, WA 98230

Reach a Live Royalty Rewards® Coach Toll Free at 1-888-353-5012 Monday – Friday

10am-6:30pm Eastern, or leave a message 24 hours a day 7 days a week and your call will be returned. Fax: 1-800-253-1633

Email: info@RoyaltyRewards.com www.RoyaltyRewards.com

Patent Pending

Member Appreciation Survey

While there are so many features of the program to like, I would like to point out two which are incomparable: the "Member Satisfaction Results" and the "Weekly Email". These items alone are worth "the price of admission". Neil Roper, Belmont Grill

Are you hearing what your members have to say? The Member Appreciation Survey provides comments from your best customers who have taken the time to be honest. Be Objective - Imagine you are reading the results from someone else’s business. Take Action - Solve the members’ problem. Make them feel valued for their time, and reward their honesty. You can send a reply email directly from the survey results and address the issue with the member.

This is a great tool to show the member that you care about their recent experience and want to do everything you can to make their future visits enjoyable. Always track your actions in the Guest Diary.

It’s StikTuit Ordering Time!

Royalty Rewards® is introducing an easier and more cost effective schedule to order StikTuits™. We are ordering StikTuits™ on a Quarterly Basis as follows: February 28th, May 31st,

August 31st, November 30th. To be included in the August 31st order, please indicate so on the enclosed Updates Form and a Royalty Rewards® Coach will be in touch with you to finalize your order.