the sharing economy: the biggest change since the industrial revolution
TRANSCRIPT
“We want to embrace diversity. If you feel, respectively, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company.”
-Howard Shultz, CEO Starbucks
Twitter demographics 37% of adults 18–29 year olds 25% of adults 30–49 year olds
12% of adults 50–64 year olds 10% of adults 65+
78% of the Fortune 500 have a Twitter account (down 5%)
Facebook demographics 87% of adults 18–29 year olds
73% of adults 30–49 year olds 63% of adults 50–64 year olds
56% of adults 65+ 74% of the Fortune 500 are on Facebook, down
6% year on year.
Facebook to dos:
Boost posts (only 10-12% of your fans get to see your updates, boost posts to increase reach)
Facebook Contests: Like to win Comment to win Answer a Trivia question to win Fill in the __________ to win Photo Contest Caption contest
Instagram explained 1. Take a picture
2. Make it look good 3. Create a witty caption
4. Add some hashtags
Instagram demographics
53% of 18–29 year olds 25% of 30–49 year olds
11% of 50–64 year olds 6% of people 65+
the Fortune 500 usage of instagram has grown from 20% to 33% in the past year
Twitter-like, retweet, and @ reply
Facebook-boost posts, throw contests, have fun
Instagram-variety of pics, witty captions, like other peoples’ photos
Resources: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.adweek.com/socialtimes/canada-social-media-study/614360
http://www.bloomberg.com/news/videos/b/731edc13-12da-4f6f-bcca-f1aadc52e207
http://sproutsocial.com/insights/new-social-media-demographics/#twitter
http://www.agorapulse.com/blog/facebook-timeline-contest-creative-ideas
http://www.umassd.edu/cmr/socialmediaresearch/2015fortune500andsocialmedia/