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TRANSCRIPT
The Shopping Experience
of the Future
Tim Callan, CMO, SLI Systems
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Presenter
Tim Callan
CMO, SLI Systems
The Shopping Experience of the FutureHow a pop princess’s cardigan influences a wine purchase
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The Shopping Experience of the FutureLucy’s story
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The Shopping Experience of the FutureLucy’s story
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The Shopping Experience of the FutureLucy’s story
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Blue Cardigan Qty: 1
$32.00
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SHOPPING CART
Blue Cardigan Qty: 1
$32.00
SHOPPING CART
Blue Shoes Qty: 1
$36.00
The Shopping Experience of the FutureLucy’s story
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The Shopping Experience of the FutureJuliet’s story
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A Shopping Social Network
DataGeolocation
services
Social media Mobile
The Shopping Experience of the FutureJuliet and Tony’s story
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Tony (Dad)
The Shopping Experience of the FutureJuliet and Tony’s story (continued)
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Tony (Dad)
The Shopping Experience of the FutureTony’s story
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Stores you might like near
here Tony (Dad)
• Site search: improves conversion rate and gives valuable information
• User-generated SEO: provides traffic that converts
• Retargetted advertising: keeps products in front of interested buyers
• Recommendations: increase AOV and conversion rate
• Cross retailer shopping history solution: shares data, wish lists,
purchase history, and preferences across multiple retailers
• Click and mortar strategies: uses physical stores as an asset to
online sales
• Social media integration: extends reach of messages
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The Retailer’s Experience
• Personalized offers: drive traffic from people who have shown
an interest or are likely to be interested in specific products
• Wish lists: increase brand loyalty and improve conversion rate
• Personalized facets: allow shoppers to search based on
preferences
• Curated landing pages: tailor campaigns with specific shoppers
in mind
• Beacons: drive mobile shoppers into stores
• Product and gift finders: guide searchers through the shopping
experience
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The Retailer’s Experience
• In-store personalization: increases conversion rate and the staff
and customers love it
• Email alerts: collect more email addresses and improve targeting
• In-store analytics: gather real world intelligence to improve store
performance
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The Retailer’s Experience
• Mobile commerce is growing three times faster than overall e-commerce with more than half of all time spent online shopping done via smartphones and tablets
• Mobile shoppers expect an easy-to-use experience (and 80% of shoppers abandon a mobile site if they have a bad user experience)
• Challenges to mobile commerce = small screens, awkward typing and navigation, slow loading times, poorly designed sites
• Fast, relevant site search is the key to turning mobile shoppers into buyers
• Recent Google Announcement mobile friendly sites will rank higher
“Mobilegeddon”
• Privacy versus trust: gaining trust so
shoppers feel comfortable providing personal
information, such as email addresses and
shopping history
• Measuring sales: creating an omnichannel
between storefronts and online sites
• Creating a seamless shopping experience:
mobile, tablet and desktop users
• Security and compliance: protect customer
and behavioral information
• How to share essential information across
retailers
Challenges
The Retailer’s ExperienceAim to provide a:
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• Rich
• Integrated
• Personalized
• Omnichannel
• Secure
• Mobile
• Social
• Local
• Cross retailer
• Private
