the social customer engagement index
Post on 17-Oct-2014
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See how 4 industry leaders think about social customer service and where the industry is heading. Download the report from slide #2 directly or via http://bit.ly/TSC2012TRANSCRIPT
Discovering New Insights into the Social
Customer with SAP
Social Customer Engagement Index Survey
Todd Wilms - SAP
Panelists:
Brent Leary – Analyst/CRM Essentials
Frank Eliason - Citi
Joe Rohrlich - BazaarVoice
Robin Carey – Social Media Today
3
Pivot Partnership: Infographic
4
Todd Wilms – SAP Social Media Leader, Forbes Blogger
Brent Leary Frank Eliason Joe Rohrlich Robin Carey
Brent Leary is a
CRM industry
analyst, advisor,
author, speaker
and award winning
blogger. He is co-
founder and
Partner of CRM
Essentials LLC
SVP of Social Media
for Citibank in New
York. Lives in
Philadelphia and on
Board of Directors for
both the Council of
Better Business
Bureaus and the
Society of Consumer
Affairs Professionals
Joe Rohrlich leads
the East Coast and
CPG Client Success
practices at
Bazaarvoice.
Partners with leading
brands including
P&G, 3M, Samsung,
and L'Oreal
Robin Carey is the
co-founder and
CEO of Social
Media Today, LLC,
a blogging network
that assembles the
world’s best
thinkers on
business and
public policy.
Topics
Conflict
Branded Communities
Multi-Channel Engagement
Teams or Culture
Topic 1: Conflict Why aren’t companies betting with their pocketbook?
7
Over 71.2% use
social for their
customer interactions
68.5% say social has
positive or higher impact
on addressing customer
needs
vs.
77.6% budget less
than $50k for social
initiatives
Topic 2: Branded Communities Should you move the conversation into a managed space?
9
Branded Communities
come in 3rd, but
considered the most
effective channel for
companies using social
for 2 years or more
Topic 3: Multi-Channel Are we keeping up with consumers expectations?
11
44.8% of companies
do not have mobile
solutions to engage their
customers
48.7% have no plans
to invest in mobile
solutions over the next
12 months
Topic 4: Teams Should you create “social teams” or is this everyone’s responsibility?
13
33.6% of companies
have a dedicated social
team for customer care
31.4% say
‘management buy-in’
biggest obstacle for
engaging customers on
social platforms
Thank You