the social web: it's a culture shift
DESCRIPTION
Key trends and properties on the social web, web 3.0 and social mediaTRANSCRIPT
The social Web : It’s a culture shift @[email protected]
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 New Zealand License. .,,
Community Listening ParticipationMobileReal-Time Internet of things
1. Community
Last year social sites briefly surpassed Google for search trafficCommunity support and recommendations are surpassing experts
Travel
• 48% of respondents intended to use social media to plan their next trip
• 35% of social media users wound up booking a different hotel
• 15% changed their destination, airline or travel agency/tour company
The power of community : travel
2. Listening
3. Participation
BloggingMicrobloggingCommenting
4. Mobile
5. Real-time
Notify me
6. Internet of things
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The social Web : It’s a culture shift @[email protected]
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 New Zealand License