the spa condado vanderbilt [brand guidelines

8/20/2019 The Spa Condado Vanderbilt [Brand Guidelines

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LOGO GUIDELINE


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THE SPA at Condado Vanderbilt

June 2015

Introductione Brand

e Logo Design

e Logo Usage

Color SchemeTypography …………………………………………………

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1.02.03.03.14.05.0

CONTENTS

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INTRODUCTION

Overview

e purpose of these guidelines is to explain the use of the new brand style and toreinforce consistent application of the visual elements in all communications. isincludes publications, presentations, and all other marketing materials bothonline and offline. Guidelines on the use of the logo are included.

Your “identity”

Your corporate identity is the face and personality presented to the global

community. It’s as important as the products and services you provide. Youridentity is the total effect of your logos, products, brand names, trademarks,advertising, brochures, and presentations— everything that represents you.

Because the brand cannot be compromised, we’ve created this guide to provide allthe pertinent specifications you need to maintain its integrity. e guidelines setin this document are not meant to inhibit, but to improve the creative process. Byfollowing these guidelines, the materials you create will represent your companycohesively to the outside world.

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BRAND-IDENTITY GUIDELINE / 2015INTRODUCTION


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THE SPA

A timeless place… a retreat where you can indulge your spirit and being… theepitome of awareness to savor the art of living well…

Reflecting a new spirit in relaxation, e Spa at Condado Vanderbilt Hotel offersthe generosity of time, with experiences that bring powerful results through ourunique methods, distinguished treatments and our exclusively selected, highperforming products.

With your best experience in mind, we invite you to share with us yourpreferences in treatments and how you wish to enjoy the fresh sensations of life inthe most exquisite Spa in Puerto Rico.

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BRAND-IDENTITY GUIDELINE / 2015BRAND NAME


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THE LOGO DESIGN3.0

e company logo is an important and valued graphic element and must be usedconsistently and appropriately, even minor variations will undermine andcompromise the image of the branding.

BRAND-IDENTITY GUIDELINE / 2015THE LOGO DESIGN


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LOGO DESIGN ORIGIN



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ALTERNATIVE COLORS



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THE LOGO USAGE3.0

Always use master artwork when reproducing any logo design. It should never berecreated under any circumstances. Always ensure you are using the correctartwork for the application.

When reproducing any logo elements, only the original high resolution or vectorgraphic files shall be used - logos should not be taken from this document.

BRAND-IDENTITY GUIDELINE / 2015LOGO USAGE


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EXCLUSION ZONE

Make sure that text or other designelements do not encroach upon thelogo.

e marked space should always begiven to let the logo ‘breathe’, freefrom distraction.



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In the primary logo format aminimum size must be adhered to sothat legibilty is retained.

In exceptional circumstances wherespace is below the recommended size,adjustments may have to be made tobalance the shape and visibility.

2”

MINIMUM REPRODUCTION SIZE


1.5”


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Wrong

e logo has become distorted from it’sdesigned aspect ratio, therefore stretching or

squshing the shape and text.

If the space is restrictive, the scale of the logo(not the dimensions) must be adjusted to fit.

WRONG USE

Correct

e logo’s shape is consistent with the initialdesign, retaining balance and legibility.



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Correct

e logo is clear and visible, set inprimary colours onto a backdrop whichshows contrast.

Although the backdrop is not white, thecolours have been adjusted accordingly towork with the design.

Wrong

e backdrop for the logo’s placement istoo similar to the primary colour - it lacksvisibilty and contrast.

To fix this problem, you can either select acontrasting base colour, or switch to oneof the secondary colours assigned to thelogo.

BRAND-IDENTITY GUIDELINE / 2015THE LOGO USAGE


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Correct

e logo has been used in the fashion itwas designed. A consistency has beenachieved in how it is seen.

Wrong

Important elements within the logo havebeen distorted, enlarged or shrunk,affecting the balance and design.

A consistent layout is essential across allmedia, and by changing key elements itwill introduce confusion into the brand.



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Wrong

A colour outside of the selected brandcolour scheme has been used. is is notrecommended as it confuses the brandimage.

Replacing the font is a definate no-no. eselected typeface should be used at alltimes with the presentation of the logo.



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COLOR SCHEME4.0

Accurate reproduction of the brand colour scheme is essential in communicatinga clear and consistent message about the company image.

e Pantone color is 872C [Bronce] should be used wherever possible, with CMYKor RGB being matched as closely as possible depending on the materials andprint process. Is recommended that the logo should be used in reverse, broncebackground with a white logo on top.

Black and white are acceptable as colours, when color reproduction is notaccepted, in addition to the colors within the assigned scheme.

BRAND-IDENTITY GUIDELINE / 2015COLOR SCHEME


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Pantone 872 C

Pantone Cool Gray 10 C

Logo Content

Text / Content Color

Background / Base Color 1

40.05 / 47.93 / 76.67 /17.04

61 / 53 / 48 / 19

141 / 115 / 74

100 / 100 / 105

WhiteBase Color 0 / 0 / 0 / 0 255 / 255 / 255

Pantone ColorLogo Colors

Brand Colors

CMYK RGB

Pantone 872 C 40.05 / 47.93 / 76.67 /17.04 141 / 115 / 74



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Examples of how the primary logo deals with the alternativecolour backgrounds from the suggested scheme.

The only ‘rules’ are that the colours do not clash and thatthere is a level of contrast (or difference) between logo,typography and it‘s specified backdrop.

This also applies to the logo’s placement over a photographicbackground, pattern, visual graphics or other media.



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BRAND-IDENTITY GUIDELINE / 2015TYPOGRAPHY

e primary typeface is LINUX LIBERTINE with a secondary BELL MT tocomplement the primary. ese have been carefully selected to best represent thebrand image, and must be used to retain consistency especially within the logo.

Replacing fonts with alternatives should not be done under any circumstances.

TYPOGRAPHY5.0


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PRIMARY TYPEFACE

LINUX LIBERTINEREGULAR + BOLD

a b c d e f g h i j k l m

n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0


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aQ

BELL MTREGULAR

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

SECUNDARY TYPEFACE


aQBELL MT

BOLD


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All the Brand Identity including this manual was developed by e Retail Engine a tradename ofCreative Marketplace LLC.

Toda el contenido de este manual, incluyendo el diseño de Imagen Corporativa. Fue realizado pore Retail Engine y es propiedad absoluta de IHE. y no podrá ser transmitido por ningún mediosin el permiso apropiado del propietario.

CONTACT

[email protected]

www.theretailengine.com@retailengine

BRAND-IDENTITY GUIDELINE / 2015

the spa condado vanderbilt [brand guidelines

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