Sponsored Updates – The Why and How

What is a Sponsored Update?

Link to your website or a promotion

Link to content specifically created for a target industry

Showing up in newsfeeds of high-level professionals will help us build awareness and lead potential clients to think of us down the road

1 Focusing our updates on select industries in your target region will help generate quality leads.

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WHY?

CASL is making the job of reaching out to new clients more difficult and we need to come up with ways to expand our outreach to new clients in a way that is compliant with the law

Specify the city

Number of Linked in members you can reach

Pick people by their seniority/title

Segment by industry

Between 21 and 24 per 1000 impressions (bidding structure)

You can set total money to be spent on campaign

You can set a end date

How we evaluate the effectiveness of the campaign