Presented by:

Harjot Singh, Jijo Francis, Reetika Singh

& Wei Xia

GBMP 520-02 IMC

1st A

pril

2014

• World’s largest T-shirt company

• Founded in 1881.

• Known for stylish, affordable & high quality T-shirts.

• Brand entered the India Market in 1990.

• Was focusing on the evolving fashion needs of

professionals.

• India’s most preferred lifestyle brand for men and women.

• Worlds largest professional network.

• Has about 250 million members in more than 200 countries.

• Use of social media to precisely target the young professionals.

• Use of LinkedIn tools (CPM banners, Text based ads and use of

Discussion boards) to promote the microsite.

• Cheap and effective method of campaign.

The Campaign !!!

• Van Heusen launched innovative LinkedIn campaign to engage

with fashionable professionals.

• One month long campaign.

• Nominate the Most Fashionable Professional in the network.

• Can nominate up to 10 members.

• Participant is eligible for Rs 500 worth voucher.

• Winners will receive wardrobes of worth Rs.25000.

<<< The Campaign >>>

http://fashionableprofessionals.com/#nominations

Results !!!

Reached 1.5 million LinkedIn users

Had 29,629 unique visitors

More than 5000 professional signed in using their LinkedIn

accounts.

Almost 15,000 profile nominations across India.

Got more than 10,700 shares on LinkedIn.

More than 18,000 clicks were recorded.