the state of product management in india - confianzys pm survey 2012
TRANSCRIPT
Objective of the Survey:
Understand and improve Product Management Ecosystem in India
Help address the practical challenges (both internal and external) faced by Product Management practitioners
How are Product Managers equipping themselves on the road to product success
Sample Size: Survey sent to 200+ Product Managers 100 responded (Qualitative and Quantitative data)
Product Managers involved in New Product Launch:
Insight: Most of the Product Managers have taken part in product conceptualization, building and launching of products
86.79%
13.21%
Product Launch
YesNo
Source: www.confianzys.com
Product Manager’s Launch Success
Insight: Many of the product managers feel that their recently launched product could have been more successful in the market. This may be accounted to many external / internal challenges and the nascent stage of Product Management in India
0%5%
10%15%20%25%30%35%40%45%50%
Highly Successful Successful Can be better Not yet launched
15.09%
26.42%
45.28%
13.21%
Product Success
Source: www.confianzys.com
Product Manager’s Contribution
Insight: Product Mangers in India are beginning to spend more time on defining the right problems rather than rushing to wrong solutions/products.
0%
10%
20%
30%
40%
50%
Business Case Market Requirements
Market Plan Product Road Map
Others
25.24% 26.21%22.33% 21.36%
4.85%
Key Deliverables
Source: www.confianzys.com
Product Management function in the Organization
Insight: Few companies assign product management as a corporate function, indicating that companies are yet to give product management a key role and treat it as a separate entity that communicates directly with other teams.
0%
10%
20%
30%
40%
50%
Corporate Function
Marketing Engineering Others
32%
43%
19%
6%
Product Management resides in
Source: www.confianzys.com
Key Roadblocks - Internal
Insight: Role definition and implementation as well as knowledge related challenges were the top internal challenges faced by most Product Managers. This indicates that the increase in the awareness of what PM’s role in the organization is a must.
0%
10%
20%
30%
40%
50%
11%12% 16% 13%
17%
9%
22%
1%
Top Internal Challenges
Source: www.confianzys.com
Key Roadblocks - External
Insights: Most respondents felt conducting Market Research, validating Market opportunities and articulating Market Needs & prioritizing Customer needs were the external challenges faced by them.
0%
10%
20%
30%
40%
50%
16% 17% 15%10%
22%
11% 8%
1%
Top External Challenges
Source: www.confianzys.com
Market-Centric Measures Adopted
With more emphasis given to market driven methodology, tools, skills and structured PM processes to overcome challenges, this indicate the need for PM training in the Indian market. Given that many product managers move into the space from engineering, there is value in learning to become market-centric and approach product management in the right way
0%
10%
20%
30%
40%
50%
Market Driven Methodology
Structured PM Processes
Tools Skills Executive Support
Validated Learning
18% 19%
9%
24%
17%
13%
How to overcome the challenges?
Source: www.confianzys.com
Priority “Impact Pillars” for Improvement
Most Product Managers felt that they needed immediate improvements in market opportunity identification, customer needs understanding and process adoption indicating the fact that they wanted to take more responsibilities pertaining to understand the market and the customers
0%
10%
20%
30%
40%
50%
Market Opportunities Examination
Customer Understanding
Process Standardization
Business Value and evangelization
29.67% 28.57%23.08%
18.68%
Areas of Improvement
Source: www.confianzys.com
Scientific Pricing Methodology Adopted
Not having any scientific pricing methodology would be an alarming concern for the product’s success and further roadmaps.
24.53%
75.47%YesNo
Source: www.confianzys.com
Formal Product Performance Review Mechanism
A formal review process for Product Management is institutionalized in many product companies across India. Still a wide spread adoption is yet to be seen
Source: www.confianzys.com
54.72%
45.28%
YesNo
Thank You!!To know more, visit http://www.confianzys.com/blog/index.php/2012/06/27/the-state-of-product-management-in-india-2012/ /
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