BRAND STATEMENT_MEET THE SWEET SPOT TEAM

_07. 2014 _KELLIE PATRY

Sweet

URBAN GOLF _THE BIG IDEA SELF DEFINED _ EXPERIENCE THE SPOT

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A new kind of hospitality and entertain-ment location. The Sweet Spot is a space of play linked to people, enterprises and Los Angeles through the ageless sport of golf, crafty cocktails, savory food and a unique experience.

In a city that thrives on creativity and progress, the Sweet Spot delivers a play-ful culture designed to curate play in a city lacking a social golf element.

SELF DEFINED03 Urban Golf04 The Idea

THE DRAW08 The Art’s District09 Downtown Los Angeles

THE EXPERIANCE05 Market Position

SERVICES 10 Overview

LOCATION06 Starting Spot07 The Art’s District

The Big IdeaSweet

THE TEAM11 Introduction

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URBAN GOLF

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The Sweet Spot appeals to people looking to integrate play into their social and business lives.

Our demographic is inclusive

The Sweet Spot is a new way to creatively unwind, dine and experience play allowing our clients to self define their needs.

We seek to serve our customers needs for interactive gaming entertainment, crafty cocktails and quality food by delivering a dynamic experience

- The Sweet Spot Team

SELF DEFINED

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Self Defined

Produced

Mass Appeal

Authentic

MARKET POSITIONThe Sweet Spot is an active gaming sports restaurant. There is an emerging market for redefining the gaming ex-perience. It isn’t just about joysticks and opposable thumbs anymore. With the use of bodily movements as a compo-nent of the game, we’ve become more excited and engaged in playing games. We’ve positioned ourselves to capture not only the gamer in the community, but the sports enthusiasts and the young business professional. The elements of golf, food, and cock-tails within the Sweet Spot give our clients a unique way of interacting socially and professionally. Our atmosphere can be whatever you define it. The flexibility in the space allows for trends to come and go within the community which is important for a long lasting business model. In a hyper-connected society being able to disconnect for a couple of hours with friends or with a prospective client at the Sweet Spot is just what you might need to continue to build on that relationship. At the end of the day, we are about people and delivering a memorable experience.

Sweet

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“It’s not the will to win that matters—everyone has that. It’s the will to prepare to win that matters.” - Paul “Bear” Bryant

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THE SPOT

7LOS ANGELESThe Art’s DistrictRoughly bordered by Alameda Street, the Los Angeles River, Seventh Street and the 101 Freeway

DEMOGRAPHICS86% have a Bachelor’s degree or higher60% of the inhabitants are men89% are employed full or part timeAverage household income of $126,300.

Sweet

LOS ANGELES_ARTS DISTRICT

THE SPOT _SOUTH MATEO STREET AND 7TH STREET ACROSS FROM TOY FACTORY LOFTS & BISCUIT COMPANY LOFTS WHICH PROVIDE HIGH END LIVING TO TECH GURUS AND ARTISTS IMMERSED WITH ECLECTIC FOOD & CULTURE: BESTIA, PIZZIANISTA, CHURCH & STATE, VILLAINS TAVERN, BLUE BOTTLE COFFEE, STUMPTOWN, PRODUCE PROJECT, HAMMER & SPEAR, AND APOLIS

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THE ART’S DISTRICTGood-looking 20- and 30-somethings were chatting away at sunny sidewalk tables. The Puritan in me was revolted at the sight — “on a weekday afternoon!” — but my sleep-deprived self couldn’t have been more delighted. The neighborhood has no shortage of coffee shops, and you can spend a whole afternoon walking a mile, hopping from one motion-picture-perfect cafe to another. -Washington Post

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9DOWNTOWN LOS ANGELES

Residents_52,400Median Income_$98,700Lunch Average_$16.42Dinner Average_$30.00

Employment_500,000Median Income_$98,020Lunch Average_$14.54Dinner Average_$31.35

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URBAN GOLFA CLOSER LOOK

The New Social SceneUrban SportsCalifornia Coastal CuisineCraft Beers & Craftier CocktailsGolf SimulatorsNurturing Business RelationshipsTeam Events

OVERVIEW

Experience Urban Golf _Play by your rules

Community Focused_Charitable events

Authentic Identify_Be yourself Private and Corporate EventsGolf Simulator Rentals

THE SCENE

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CONNECT WITH USHave questions? Want to hear more? We’re interested in starting a conversation with you.

EMAIL

chad.fune@gmail.com

PHONE

310.498.1641

Chad Fune . FounderCo-founder of the Vizzi Truck, which appeared on the Food Network, Cooking Network, and History Channel. One of Zagat’s top rated food trucks_

Ken Dubois . Bar ManagerHis extensive experience in bar management will give our bar staff the necessary tools in providing our custom-ers with a memorable experience. Efficiency is the focus when Ken handles the bar area.

Teresa Dubois . Ops ManagerAs a previous business owner in the food and beverage industry, Teresa gives the Sweet Spot the proper organizational element in ef-ficiently running daily operations and enforcing company culture throughout our staff.

Sarah Kroskrity . Events Sarah comes to us with a successful background in event planning. Her ability to bridge business and local needs is an integral part in firmly planting us within the community.

David Fune . Food ConsultantHis primary responsibility is to transfer his food knowledge to the kitchen staff and work directly with Chad Fune in providing California coastal dishes that are flavorful and simple, emphasizing the latest culinary trends.

Dennis Hartman . craft beer & wine consultantAfter successfully consulting on the tap system inside 38 Degrees in Alhambra and Wurstkuche in downtown LA, Dennis has offered his knowledge and back-ground on craft beers to us. He will edu-cate our bartenders on the variety of beers available locally and internationally.