The Third Annual

High Five Conference March 2-3, 2016 in Raleigh, North Carolina

PARTNERSHIP OPPORTUNITIES Hosted by:

www.highfiveconference.com Prospectus last updated: December 28, 2015

2

OVERVIEW Go big or go home. Conferences are often tired, boring and uninspiring. High Five 2016 will be anything but. This March, we’re dismissing the norms and bringing together marketers and creative thinkers. We’re celebrating the entrepreneurial spirit of the Triangle with an inspirational two-day event.

QUICK FACTS

LOCATION Recently renovated, the Sheraton Raleigh is located in the heart of downtown Raleigh, NC’s modern City Plaza. The venue is within walking distance to over 30 restaurants, exciting nightlife and entertainment. Click here to see a video with feedback from past sponsors.

DATES March 2-3, 2016 (Wednesday-Thursday). Half-day workshops run 9:00 to Noon on Wednesday the 2nd. The conference starts at 1:00 PM on the 2nd and concludes on Thursday evening. Click here for the current agenda.

TOPICS High Five is about the convergence of marketing, creativity and professional development. Attendees can choose sessions from each topic to build a complete personalized schedule.

AUDIENCE Last year’s event included 400+ marketers, creatives and others from 13 states. Guests included people from organizations like Blue Cross and Blue Shield of North Carolina, Capital One, Genworth, Red Hat, SAS, Silverpop and UNC.

CONTACT For more information about High Five, drop us a line.

Danny Rosin Sponsorship Director dannyr@brandfuel.com

(919) 447-4949

3

FEATURED KEYNOTE SPEAKERS A hallmark of ^5 is five world-class keynote speakers. At some conferences attendees might hear from one or two great speakers. At ^5, naturally we have five inspiring keynotes.

2016 keynote speakers will include two marketers, two creatives, and a fifth “crossover” speaker. We’ve

confirmed our first four keynote speakers: Ann Handley, Denise Jacobs, Jay Baer, and Scott Monty.

All keynote Q&A’s will happen on the Exhibit Hall stage, bringing you more traffic!

Ann Handley (Marketing+Creative Crossover) Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and

the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business

markets. Cited in Forbes as the most influential woman in Social Media and

recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley

is the Chief Content Officer of MarketingProfs, a training and education company with the largest

community of marketers in its category.

She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at

the highly entertaining AnnHandley.com.

Denise Jacobs (Creative) Denise Jacobs is a Speaker + Author + Creativity Evangelist who speaks at web

conferences and consults with tech companies worldwide.

As the Founder + Chief Creativity Evangelist of The Creative Dose, she teaches

techniques to make the creative process more fluid, methods for making work

environments more conducive to creative productivity, and practices for sparking

innovation.

Working in Web Design & Development since 1997, she is an industry veteran and regarded expert on

many things web. She is the author of The CSS Detective Guide and co-author of the Smashing Book #3

1/3 and Interact with Web Standards. Denise is also the Chief Unicorn of Rawk The Web and the Head

Instigator of The Creativity (R)Evolution.

4

Jay Baer (Marketing) Jay Baer is a renowned business strategist, keynote speaker and the New York

Times best-selling author of four books who travels the world helping

businesspeople get and keep more customers.

Jay has advised with more than 700 companies since 1994, including Caterpillar,

Nike, Allstate, and 31 of the FORTUNE 500.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain

and keep more customers through the smart intersection of technology, social media, and customer

service.

Scott Monty (Marketing) Scott Monty is an internationally recognized leader in digital communications, digital

transformation, social media and marketing.

As principal of Scott Monty Strategies, he counsels brands and agencies on

strategy, executive communications, influencer management, the customer

experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer

relations, digital customer customer service, innovative product launches and more. He also has a decade

of experience in communications and marketing agencies, where he had clients that included IBM

Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, and GE Software.

TBA (Creative) We’ll have a a 5th keynote, on the creative side. We’ll announce them in January 2016.

5

OTHER SPEAKERS FOR 2016

WORKSHOPS Workshop speakers include:

• Alan Hoffler (Executive Director, MillsWyck Communications).

o Topic: Speaking & Communications

• Denise Jacobs (Founder+CEO, The Creative Dose).

o Topic: Get Unblocked

• Jake Finkelstein (CEO, Method Savvy).

o Topic: Digital Marketing

• Nikki Villagomez (Creative Studio Manager, Dixon Hughes Goodman).

o Topic: Typography

BREAKOUTS There are 20+ breakouts: http://highfiveconference.com/Raleigh-2016/speakers/

LIGHTNING TALKS This new format will bring 8 speakers (and audiences) into the exhibit hall.

6

ATTENDEES Expect 400+ marketing, digital and creative decision-making professionals at High Five in March 2016.

● 97% of past guests said they would attend again

● Guests from 13 states in 2015

● Event sold-out in advance in 2015

National and regional company representation:

AICPA AllRegs Allscripts Biogen Idec BCBSNC Brand Fuel Bronto Software Capital One Capstrat Carlson Rezidor Hotel Group Centerline Digital ChannelAdvisor Demandbase FacilityDude FleishmanHillard Genworth Mortgage Insurance Grifols Hill Chesson & Woody inMotionNow Jetcraft Corporation

Kane Realty Corporation Keona Health Krash Creative Solutions James Scott Farrin Marbles Kids Museum MedThink Mellonaid MercuryGate International Meredith College Method Savvy Microsoft Motorsports Designs NC State North Carolina State University Old Dominion University Oracle Oracle Eloqua Outer Banks Blue Realty Parata Systems PrecisionLender

Red Hat Sageworks SAS Institute SchoolDude Silverpop Syncfusion Telepathic Graphics Teradata The Creative Group The Paragraph Project The Republik The V Foundation Theo Davis Printing TrialCard Triangle Transit University of North Carolina Wake Tech Community College Windsor Circle WRAL.com York Properties

7

PARTNERSHIP OPPORTUNITIES*

High Five isn’t possible without the support of corporate and community partners. And we need you. We have designed a set of exclusive conference sponsorship packages to provide you maximum exposure for a reasonable investment. Your support of this event provides you the opportunity to access potential clients and employees, showcase your brand alongside national speakers and connect with a diverse, regional audience with marketers and creatives from across the United States.

*Sponsorship options are available until 1/29/2016.

Presenting Sponsor

An exclusive, high-visibility package for $20,000 $12,000 investment (1 available)

● Welcoming remarks (3-5 minutes)

● Introduce one keynote speaker

● Guaranteed breakout speaker

● 10x20 exhibit space, with prime booth placement

● Video advertisement before one keynote presentation

● Logo on program book

● Prime placement on conference website and emails

● Access to attendee list with contact information

● Ability to place materials in program book

● Eight conference badges

● Discount on additional badges, and option to buy workshop seat(s)

● Free backdrop banner image for booth—a $495 upcharge last year

● NEW: Two tickets to the VIP speaker dinner on Wednesday night (3/2/2016)

2015 Presenting Sponsor:

8

Major Sponsors

A high-visibility package for $9,000 $7,000 investment. (Eight Three available)

● Introduce one keynote speaker

● Guaranteed breakout speaker

● 10x10 trade show exhibit space, with booth upgrades available

● Prime placement on conference website and emails

● Access to attendee list with contact information

● Ability to place materials in program book

● Four conference badges

● Discount on additional badges, and option to buy workshop seat(s)

● Free backdrop banner image for booth—a $495 upcharge last year

● NEW: One ticket to the VIP speaker dinner on Wednesday night (3/2/2016)

2015 Major Sponsors:

9

Supporting Sponsor

A great mix of visibility / value for a $5,000 $4,000 investment. Twelve

(12 Four available)

● Listed as a sponsor on conference website

● 10x10 exhibit space, with booth upgrades available

● Ability to place materials in program book

● Two conference badges

● Discount on additional badges, and option to buy workshop seat(s)

● NEW: Free backdrop banner image for booth—a $495 upcharge last year—as

a $4,000+ cash sponsor

2015 Supporting Sponsors:

10

Community Partner

An in-kind community partnership. (Six Two available)

● Listed as a community partner on conference website

● Partner receives a discount for members

● Partner promotes event to membership

● 10x10 exhibit space (optional, based on booth availability)

● One conference badge

● Discount on additional badges, and option to buy workshop seat(s)

2015 Community Partners:

11

SPONSOR ADD-ONS Sponsors of the High Five Conference will have the option to upgrade their sponsorship or exhibit space by adding on one or more of the following items:

UPGRADE ITEMS AMOUNT DESCRIPTION STATUS (12/28/2015) Hospitality Lounge $5,000 Guest Hospitality SOLD WiFi Sponsorship $1,500 Wireless ON HOLD Lanyard Sponsorship $2,000 Branded Lanyard SOLD Book Giveaway Sponsorship $3,500 Book insert for 250 books Available Notebook Sponsorship $2,000 Custom Embossed Journal ON HOLD Opening Party Sponsorship $2,000 3-Mar Party Available Program Sponsorship $4,000 Program Booklet ON HOLD Cocktail Sponsorship $1,000 2-Mar Cocktail Party Available Break Sponsorship $ 500 1 morning, 2 afternoon 1 SOLD, 2 AVAIL Power Sponsorship $ 500 Recharge Stations 1 SOLD, 1 AVAIL Coffee Sponsorship $1,000 Coffee Stations 1 SOLD, 1 AVAIL Keynote Sponsorship $1,500 Introduction of Keynote Available Lunch Sponsorship $1,500 3-Mar Full Conference Lunch Available Video Sponsorship $3,000 Production / Editing Available VIP Dinner Sponsorship $1,500 3-Mar Dinner SOLD A/V Sponsorship $3,000 Audio / Video Available

EXHIBIT SPACE UPGRADE ITEMS* Each trade show exhibit space will include a plain backdrop, color logo on top, electricity and WiFi at no additional charge. Traditional 8’ skirted tables are prohibited and will not be provided. High Five sponsors will receive a free “booth engagement” consultation with our Exhibitor Relations team on how to make the most of their exhibit space. We want to help you reach your ideal audience. Exhibitors can upgrade their space with High Five exhibit partner Zig Zibit. Add-on items include: Booth Backdrop Image Booth Shelving Booth Counter Display Booth Video Monitor Booth Lighting Booth Chairs

12

EXHIBIT HALL FLOORPLAN (+50% over 2015!)

Note the new-for-2016 exhibit hall stage (upper left-hand corner), which will bring guests into the exhibit hall. The stage will include Q&A sessions with keynote speakers and lightning talks.

Ready to Sponsor? Contact Danny Rosin, Sponsorship Director, while opportunities are still available. dannyr@brandfuel.com // 919-447-4949