Florin RaclariuMarket Development Manager

Romania & Bulgaria

June 2016

2

We are still at the dawning of the third era…...A new economic narrative is being written

Steam and coal

Railways

Factories

Printing press – mass education

Internet, molecular biology, renewable energy sources

Super information highways

Smart “everything”

FirstThird *

Late 1900’s1760’s…….

What’s Going On? Third Industrial Revolution*

* “The Third Industrial Revolution”, by Jeremy Rifkin, President of the Foundation on Economic Trends

Electrification, comms, oil, combustion engine

New materials

Highways, automobiles

Mass production

Second

1860’s…….

Copyright © 2015 Intel Corporation

Every 100-150 Years We Hit an Accelerated Innovation Wave

Source: Internetlivestats.com; Intel 4004 photo: Hellisp / Wikipedia; Compaq portable photo: Geni / Wikipedia; iPad photo: mama_mia / Shutterstock.com; iPhone photo: ZeynepDemir / Shutterstock.com

Rise of the Connected, “as a Service” World Disrupts Entire Industries …yet, 60% of the Worlds Population are Still Unconnected

1951First Commercial Computer (Ferranti Mark 1)

1959Integrated Circuit is patented (Noyce/Kilby)

1969ARPANET

(internet forerunner) 1971

First microprocessor (Intel 4004)

1983First IBM PC compatible

laptops

1991Tim Berners Lee publishes World

Wide Web

1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015

“If the Internet were a movie we’d still be in the opening credits” – Gord Graylish

2010iPad launched, other Android tablets follow

2003Intel Centrino. WiFi

Hot spots. Broadband

2004Facebook launched

2007iPhone launched

1Bn

2Bn

3Bn

1997Google.com registered

Inte

rne

t U

sers

in t

he

Wo

rld

2014Machine Learning

2012Embedded Intelligence in WTC

3

Netflix

Google

Google

Business Model Innovation:

Economic Transformation Accelerates

Other names and brands may be claimed as the property of others.

“An economic system in which assets or services are shared between private individuals, either for free or for a fee, typically by means of the Internet.”

- The Oxford Dictionary

“The unstoppable rise of the Sharing

Economy”

4

Airbnb

Uber

Liquidspace

Kickstarter

Upwork

Feastly

LendingClub

Business Model Innovation:

The Disruptive Potential

1 Source http://www.inc.com/christine-lagorio/how-uber-hires.html2 Source https://www.uber.com/cities3 Source http://www.forbes.com/sites/chrismyers/2015/05/13/decoding-ubers-50-billion-valuation-and-what-it-means-for-you/4 Source http://time.com/3672852/uber-europe/Other names and brands may be claimed as the property of others.

5

Founded in 2009Employees - ~10001

Locations – 58 countries2

Valuation ~$50Bn3

“Uber …will eventually be cheaper to use than owning a vehicle”

“Uber plans to take 400,000 personal vehicles off the road and create 50,000 jobs in Europe this year” 4

- Travis Kalanick

Shared, autonomous vehicles could reduce new car sales 40% over next 25 years.

U B E R

And… It’s Not Without Its Teething Troubles

1 Source http://time.com/3686877/uber-lyft-sharing-economy/2 Source http://www.equaltimes.org/uber-la-cara-mezquina-de-la?lang=en#.Ve2AVvlVj3YOther names and brands may be claimed as the property of others.

6

Hot areas for debate…

Regulation Legal Tax Public Safety Insurance Social Acceptance Data Protection Data Privacy

1 2

Only 7%2

75%2

A Backdrop of Unprecedented Corporate Change

1 source: Brian Solis Future of Business2 source: Brian Solis Future of Work

7

Businesses have to re-imagine how we work: critical need to innovate and increase velocity

Gen Y will form

of workforce by 2025

of Gen Y (‘77-’94) work for F500 company, preferring start-ups

Innovation Velocity Openness

Foster and rewards innovation

Market led agilityAligning incentives

Democratize ideasand opinionsShared and connected

40%1 of top F500 in 2004 are no longer there in 2014

What’s making this all possible?

8

SMAC !!! Disrupts Traditional Business, Adds New Ones

9

• SMAC – Convergence of Social, Mobile, Analytics and Cloud

• Industry consensus – the new IT platform

• At the core of new economic models, business models and social models

• Central to the re-invention of businesses

• Threats emerge as SMAC disrupts SecuritySecurity

…At the Core of Digital Business

What does this mean for business ?

5 Key Business imperatives all organizations need to embrace

10

Data Driven On-DemandSmart WorldInnovative Workforce

Trusted

+ +++

Imperative #1

Analytics: Data is Your New Currency

Transform your business with trusted, realtime data

Data Driven

11

Reach and Connect with Customers Globally • Personalized and contextual • Real-time insights • Structured and Unstructured Data

Breakthru Innovations and Discoveries• Scalable systems on demand• High Performance & Data Intensive• Affordable

Imperative #2

IoT: Become Smart – Sense, Predict, Act

drive operational excellence and revenue growth via extended insights

Smart World

12

End-to-end Intelligence and Analytics

• Insights and predictions drive "new economy" services (industrial, transportation, smart cities)

• Safe and optimal use of resources

• Automated decision making

• Remote operation and management

Imperative #3

Cloud: Re-envision Your Data Center

Software Defined Infrastructure:

Increase agility whilst reducing operational cost

On-Demand

13

Rapid, Efficient & Agile Online Service Delivery

• Reduce time, cost and labour

• Increase agility, automation, elasticity (public/private/hybrid)

• Shift investment to business transformation

• Open & interoperable with ‘industry standard’ economics

Imperative #4

Security: Trust at the Heart of Brand Identity

14

Trusted

Guard against Fraud, IP Loss & Privacy Threats

• Headline news – Home Depot, Target, South Korea

• Big scale attacks, Crime-as-a-service, Cyber warfare

• Below the O/S, Ransom-ware

• >15Bn attack surfaces by 2020

• Outcome Based Solutions

Intel Security:

Reduce business risk and protect brand value

Imperative #5Transform the Nature/Culture of the Way We Work

Ignite innovation and productivity through transformed workplaces

Innovative Workforce

15

Increase Innovation and Business Velocity

• Optimise productivity and global collaboration

• Attract and retain the best and the brightest

• Engage Millennials and Digital Natives

• Unlock “hidden intelligence”

DEVICES

… and so on

DEVICESDATACENTER

Other brands and names are the property of their respective owners.

Data center will keep growing: Virtuous Cycle of Computing

SERVICES

1. IDC

2. MC/EDC: The Digital Universe of

Opportunities

3. Goldman Sachs

4. IMS Research

The Internet of Things is …

Home

MobileNetwork

IndustrialGateway

DC/Cloud

44ZETABYTES2

3

COST OF SENSORS

2XPAST 10 YEARS

COST OF BANDWIDTH

40XPAST 10 YEARS

COST OF PROCESSING

60XPAST 10 YEARS

50BDEVICES1

85%UNCONNECTED4

21

212BSensors

By 2020

85% of applications delivered via

Cloud

18

Unleash New Opportunities with Cloud Services

OpportunityMonetize new services

leveraging new workloads in the cloud

TransformLeverage Intel technology to drive innovation while

reducing TCO

19Document UE - Mai 2016

Opportunity: Cloud Enables New Usages

Cloud 2015Digital Services Economy

By 2020, 65-85% of apps will be delivered via cloud infrastructure2

1. Source: Intel analysis, 20152. Source: Intel analysis, 2015

66% of current cloud demand comes from consumer services1

1

Cloud 2020IoT, Big Data, and Enterprise

21

Critical Success Factors for Cloud Service Providers

Agility

“I need the ability to monitor systems and

identify when a resource reached its capacity and/or performance

limits.”

TCO

“I need to scale and maintain SLAs in the face

of growing customer demands while optimizing cost of service delivery.”

Differentiated Services

“As the digital transformation continues

to accelerate, my challenge is to extend offerings beyond the

infrastructure stack while demonstrating ROI.”

Data Center Group 228

Today’s Architecture: Legacy Infrastructure

“Human Orchestration”

Islands of Management

Resource Silos

Lots of Proprietary Platforms

Legacy & Vendor Lock-in

J

Virtualization

Service Orchestration

Compute Mgmt

Network Mgmt

Storage Mgmt

VM VM

Servers

VM VM VM VM

ProprietaryRouter

Appliance

ProprietaryFirewall

Appliance

ProprietaryVPN

Appliance

ProprietaryNAS

ProprietarySAN

ProprietaryArchive

Data Center Group 239

Software Defined Infrastructure

Centralized & Automated

Orchestrated via API

Pooled, Virtualized Resources

Runs on Intel Xeon Platforms

Accommodates Legacy

J

Service Orchestration

ComputeController

Policy-Based Automation

Self-Service Portal

NetworkController

StorageController

SecurityController

Servers

Virtualization

Infrastructure Pool

Legacy Storage

InfrastructureAttributes

Power Performance Thermals Utilization Location Latency Durability Security

Software Defined Infrastructure

SLA & EfficiencyApp Requirements

EN

TE

RP

RIS

EE

RP

CC C

N N

S S S

EN

TE

RP

RIS

EE

RP

CC C

N N

S S S

PROVISIONING MANAGEMENT

POOLED RESOURCES

Flexibility

SERVICEASSURANCE

Optimized for:

examples examples

SYSTEM

SYSTEM

SYSTEM

SYSTEM

S N C

S N C

S N C

S N C

C C

C C

COMPUTE

N N

N N

NETWORK

S S

S S

STORAGE

CO

LDS

TO

RA

GE

FIR

EW

ALL

C

N N

S S S

CC

N N

S

N

CC C

N N

S S S

EN

TE

RP

RIS

EE

RP

CC C

N N

S S S

CO

LD

ST

OR

AG

E C

N N

S S SCO

LD

ST

OR

AG

E C

N N

S S S

FIR

EW

ALL

CC

N N

SN

FIR

EW

ALL

CC

N N

S

FIR

EW

ALL

CC

N N

S

N

EN

TE

RP

RIS

EE

RP

25

Intel Datacenter Hardware Building Blocks

2 SocketDDR4 with Large Mem.

Capacity

IO

Integrated PCI Express 3.0

1/10/40 GbE Controllers Ethernet Switches

Processing & Memory

NVMStorage Intel® Solid State Drives

Enterprise SATA SSDs

3D XPoint Technology (Future)

Cloud Ethernet (Red Rock Canyon, Future)

Intel® Silicon Photonics Technology (Future)

Intel® RackscaleArchitecture (Future)

1SGDDR &

MCDRAM (future)

4+ socketsIntel® RunSure™

DDR3/DDR4 withLargest Mem. Capacity

1SDDR4

& EDRAM option

Fabrics

Intel® True Scale Fabric

Intel® Omni-Path Fabric (Future)

AcceleratorsIntel® Quick Assist

TechnologyIntel® HD Graphics

FPGA (Future)

AxxiaProcessor

Intel® Graphics Media Accelerator

Intel® Solid-State Drive Data Center Family for PCIe

Intel® Xeon® Processor E5

Intel® Xeon® Processor E7

Intel® Xeon® Processor E3

Intel® Xeon Phi™ Processor

Intel® Xeon® Processor D

Intel Atom™ Processor

1SDDR4

1SDDR4

Boards & Chassis

Announcing

Intel® SSD Data Center FamilyP3520/3320 & D3700/3600

Intel® Xeon® ProcessorE5-2600 v4 Product Family

Orchestration

Intel® Resource Director

Technology

Introducing

Performance

INTEL® XEON® PROCESSOR E5-2600 v4 PRODUCT Family

Up to

22 cores per CPU

Up to

44% increased performance1

Security

Up to

70%more encryption performance per core2

with improvedmalware protection &

key generationwith improved virtualization

Intel® SSD Data Center Family P3320 & D3700

Intel® SSD Data Center P3320 Series

Intel® SSD Data Center D3700 Series

Up to

3.45Xfaster business

analytics 1

Up to

6Xfaster response t ime

vs. SAS systems 4

Up to

6Xmore IOPS vs. SAS systems 4

I n t e l ’ s f i r s t 3 D N A N D S S D

I n t e l ’ s f i r s t d u a l - po r t P C I e S S D

Maintain

100%performance after controller fai lure 3

Up to

3.2xfaster sequential reads vs. SATA 2

Cloud

39% improvement for cloud-based image

processing2

Real World PerformanceE-commerce

70% higher throughput

(queries / second)1

Health Sciences

CT* 20% improvement for medical image

processing3

Business Analytics

39% improvement for data analytics4

Oil & Gas

EarthStudy 360* 25%improvement for

seismic processing5

Enterprise

U9* 22% improvement for cloud-based ERP7

Manufacturing

HiFUN* 44%improvement for

computational fluid dynamics6

251

Hardware

Cache

Hardware

Cache

Intel® Resource Director Technology

VM2

Hypervisor

VM1 Low Priority VM

Hypervisor

High Priority VM

Before With Intel resource director Technology

PERFORMANCE PERFORMANCE

32

Intel® Xeon® processor E7-8800/4800 v4The Foundation for Better Business Intelligence

* 8+ sockets with 3rd party node controllers

ScalablePerformance

4, 8 – 32* socketsUp to 24 Cores

Up to

1.28x1

Improvement

LargestMemory Capacity

Real-time Analytics In-Memory Computing

Virtualization

Up to

24TB2

Double the CapacityFrom Previous Generation

Reliability

Intel®Run Sure

Technology

Key Component of 70 RAS Features

Available

1 Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. Configurations: Baseline 4x Intel® Xeon® processor E7-8890 v3 compared to E7-8890 v4 both with 32x (Intel C++/Fortran Compiler 14.1 STREAM) or 64x (Oracle* 12c OLTP) DDR4-1600 16GB DIMMs. Intel Performance Projections as of December 2015.” For more information go to http://www.intel.com/performance/datacenter. Copyright © 2016, Intel Corporation. * Other naes and brands may be claimed as the property of others. See following slides for LINPACK, SPECint*_rate_base2006, and SPECfp*_rate_base2006 configurations.2. 8S design with latest 3DS LRDIMMs3. Up to 70% per core speed up claim based on RSA 4096 bits (Sign) (testing by Intel) with 2 x Intel® Xeon® Processor E5-2697 v3 at 21465370 cycles/op compared to 2 x Intel® Xeon® Processor E5-2699 v4 at 12961765 cycles/op. Lower is better

12TB capacity for

Intel Xeon E7 processor v3

Hardware-basedSecurity

Up to

70%

with improvedmalware protection & key

generation

M o r e e n c r y p t i o n p e r f o r m a n c e p e r c o r e 3

27

Other names and brands may be claimed as the property of othersSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information about performance and benchmark results, visit www.intel.com/E7v4records.

Server-side Java*: SPECjbb*2015 Multi-JVM Critical-jOPS

Big Data Analytics: SAP BW-AML* 4B initial records

Sales and Order Processing: 2-tier SAP* SD Standard Application Benchmark

Big Data Analytics: TPC Benchmark* H @ 3TB

Big Data Analytics: STAC-M3* In-Memory Financial Analytics

Technical Computing: SPECompG*2012

Server-side Java*: 8S SPECjbb*2015 Multi-JVM Max- and Critical-jOPS

34

Intel® Xeon® Processor E7 Family Target Segments

Business Processing – Mission CriticalHigh availability, advanced reliability, higher number of cores / threads and increased memory capacity to support the processing of larger amount and criticality of data for ERP, CRM, and OLTP

VirtualizationAdvanced reliability combined with greater performance and headroom for high-density, high-capability virtual machines

Scale Up Computing Highest memory and advanced reliability for mission-critical, data-demanding, transaction-intensive, technical computing workloads such as real-time customer transaction analysis, projections, etc …

Advanced AnalyticsHigh memory capacity, advanced reliability and top of the line performance to support real-time/advanced analytics and big data

Enterprise IT

35

Accelerating PerformanceNew Intel Xeon Phi Coprocessors designed for HPC

Customer Benefits

• Fully integrated coprocessors,

installed, tested and supported

in HPE Apollo solutions

• Accelerate application

performance, choosing the right

accelerator for each application

• Enable maximum

performance/ft2 and

performance/watt in HPE Apollo

solutions

Key features

• Support for Intel Xeon Phi

5110P and 7120p Coprocessors

in Apollo 2000 & 6000 Systems

• Unique liquid cooled support for

Intel Xeon Phi 7120D

Coprocessors in Apollo 8000

Systems

22 nm process

Coprocessor only

>1 TF DP Peak

Up to 61 Cores

Up to 16GB GDDR5

Available TodayKnights Corner (KNC)

Intel® Xeon Phi™ x100 Product Family

Knights Landing (KNL)

Intel® Xeon Phi™ x200 Product Family

Future

Knights Hill (KNH)3rd generation

14 nm process

Host Processor & Coprocessor

>3 TF DP Peak1

Up to 72 Cores

Up to 16GB HBM

Up to 384GB DDR42 memory

Integrated Fabric

Binary Compatibility w/ Xeon

10 nm process

Integrated Fabric (2nd Generation)

In Planning…

All projections are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. Over 3 Teraflops of peak theoretical double-precision performance is preliminary

and based on current expectations of cores, clock frequency and floating point operations per cycle.

What is the roadmap for Intel® Xeon Phi™ Product Family?

-or-

4

Intel is committed to a long term roadmap for the Xeon Phi product family

Network Platforms Group

011010101001100

Wireless Infrastructure

Wireless Base Station

Media Processing

Routersand Switches

NetworkSecurity

NetworkAppliances

Intelligent Edge

Intel Innovations in NetworkingAccess networks

Edge/core networks

EnterpriseIntel Quick Assist

10/40/100 Gb Intel Ethernet

Intel Ethernet Switch Silicon

Intel Quick Assist APIs

10/40/100 Gb Intel Ethernet

Data Plane Development Kit

Hyperscan

37

Intel ® VT-X

Intel® VT-d

Intel Data Direct I/O

Ethernet

Network Platforms Group

Ethernet Solutions for Network Transformation

1 billion Intel® Ethernet Ports shipped and more than 30 years of innovation

Intel® Ethernet “It Just Works” Controller and switch IP Ethernet Silicon Network Interface Cards

Ethernet solutions to enable network virtualization and new innovative architectures

Flexibility AccelerationBetterTogether

38

Network Platforms Group

VirtualRouter

VirtualVPN

VirtualFirewall

FirewallRouter VPN

NFV and SDN are Forces of Change

39

To This…

NFV and SDN Infrastructure

FROM THIs…

TEM/OEM Proprietary OS NICSilicon

SwitchSilicon

ChipsetAcceleration

x86 CPU LinuxASIC, DSP, FPGA, ASSP

Network Platforms Group

The NFV Innovation Path

*Other brands and names are the property of their respective owners

2011NFV Research Results

20129 Use Case Definitions

2013Proof-of-Concepts

20141st Commercial Deployments

2015New Deployments

vodafone

SDN Adoption Trends within Enterprise Verticals

Source: Beacon Group “ Intel SDN NFV Customer & Competitive Assessment” Nov’15 report

41

Early adopting verticals have large customer bases, data intensity, & security requirements that demand fast, scalable SDN networks

Technology-enabled competition drives Finance, eCommerce and Tech sectors to adopt SDN ahead of other sectors

Current Enterprise SDN Adoption Landscape

Characteristics of Early Adopter Enterprises

Industry Verticals

Financial Services

TechRetail,

eCommerceHealth care Transport

Manu-facturing

Hospitality

Broad customer base for services

Data Intensity

Core Operations

IOT

Big Data

Use of cloud computing

Reliance on internal DevOps

Data security requirements

Early Adopter Fast Follower Laggard

Non-Volatile Memory Solutions Group

• . 3 Drive Writes per Day

• Capacities from 80GB to 1.6TB

• 2.5”, 1.8” & M.2 Form Factors

DC S3500 Series

Optimized for Read Intensive Workloads

• 3 Drive Writes per day, 10X1

Endurance vs. S3500

• Up to Greater than 2X1 Random Write vs. S3500

• Capacities from 200GB to 1.6TB

• 2.5” & 1.8” Form Factors

DC S3610 Series

Optimized for Read Write Mixed Workloads

• 10 Drive Writes per Day, Greater than 3X1 Endurance vs. S3610

• Up to 25%1 greater Random Write vs. previous generation S3700

• Capacities from 200GB to 1.2TB

• 2.5” Form Factors

DC S3710 Series

Optimized for Write Intensive Workloads

Intel® Solid-State Drive Data Center SATA FamilyConsistently Amazing Performance Extended

The #12 deployed Data Center Family SSD expands with new offerings

New Endurance New Form Factor & Capacity

• Leading reliability and performance consistency

• Enterprise grade data protection

1. Source: Product Data Sheet located at Intel.com/ssd2. Source: IDC 2013, 2014, Q3 2014

New NANDGreater Performance

Non-Volatile Memory Solutions Group

– For Use Under NDA Only

3D Xpoint™ Technology Intel and Micron bring

technology

Intel® Optane™ Memoryproducts

44

NVM Solutions Group

Intel® Optane™ technologyUnleashing Breakthrough Performance for a New Generation of Computing

Storage. Memory. Converged.

Intel® SSDs with Intel® Optane™ technology will be first to market in 2016.

Intel® Optane™ technology =

3D XPoint™ Memory Media

Intel® Memory and Storage Controllers, hardware &

software interconnect IP

+

– For Use Under NDA Only

INTEL’s Client Nonvolatile memory evolution

Memory

StorageNVMe SSDs

based on NANDe.g. Intel® 750 Series

world’s fastest SSD

based on 3D XPoint™ Technology

Yesterday Today Near Future

based on 3D XPoint™ Technology

N/A N/ASystem acceleration for breakthrough

responsiveness

46

4 Jobs for 2016Innovate &

Growin Client

Grow Data Center

Business

Grow Revenue & Design Wins

for IOT

Drive memoryrevenue Growth

THANK YOU!