the use of social media in business part 2

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THE USE OF SOCIAL MEDIA IN BUSINESS PART 2

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Page 1: The Use of Social Media in Business part 2

THE USE OF SOCIAL MEDIA IN BUSINESSPART 2

Page 2: The Use of Social Media in Business part 2

AGENDA

Class #1

Introduction DefinitionProjectionsDiscussion 1

Class #2

Social Media Time Line

Social Media Classification

Drivers Study CasesDiscussion 2

Class #3

BenefitsIssuesSocial Media

ManagementSocial Media

Management Skills Discussion 3

Page 3: The Use of Social Media in Business part 2

HISTORY OF THE SOCIAL MEDIA

Page 4: The Use of Social Media in Business part 2

SOCIAL MEDIA CLASSIFICATION

Page 5: The Use of Social Media in Business part 2

DRIVERS TO USE SOCIAL MEDIA IN BUSINESS

Page 6: The Use of Social Media in Business part 2

STUDY CASES

Page 7: The Use of Social Media in Business part 2

DISCUSSION 2

Go to YouTube and find one interesting case where companies use social media to engage with the customer and please share the video and your thoughts.