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We heart it presentation

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Agenda

§  The WeHeartIt scene §  How does it work? §  Some WeHeartIt inspiration and brand’s winning tactics §  Top level recommendations for brands

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The WeHeartIt scene

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A big social network sharing brand’s content addicted target

•  One eighth the size of Twitter. •  30 million monthly active users in the world. •  4.5 billion page views per month. •  70% are women. •  80% of users are under 25 y.o. versus 80% of

Pinterest users are over 24 y.o. Top tags are “girly” “friendship” “pastel” and “kitten”.

•  More than 80% of We Heart It's traffic comes from mobile.

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WeHeartIt

Content discovery: suggestion-based, like on Amazon or

Pinterest

Dashboard: in between Twitter

(profile style), Tumblr (look and

feel), and Pinterest (content

organization).

Content gathering and engagement:

“heart”/”collection”/no comments, like

on Pinterest

User Experience: Single page scroll

like on Tumblr

A hybrid format it looks like tumblr, behaves like pinterest

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How does it work?

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The user flow a path to content engagement and advocacy

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A similar ecosystem to pinterest

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a two level content experience 1. Initial content discovery -  Follow people -  Top Tags -  Dates (latest content) 2. Further organic discovery creates content engagement

-  Each item of content links to its original source, driving further discovery and driving blogger/website engagement.

-  Associated content and tags and suggestions (“You may like these too”) create content engagement, leveraging on the internet serendipity.

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Some WeHeartIt inspiration and brand’s winning tactics

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The platform offers different options for brands with a heavy content focus §  Brands can use the WeHeartIt buttons

§  The Weheartit and Follow buttons on their website/blogs to allow people to “collect” the brands’ content, and follow them. They can also have a widget to iframe the WeHearIt content onto their owned platforms.

§  Brands can create their own profile page §  Create content and contest (similar to Pinterest

content contest).

§  Brands can advertise on WeHeartIt §  An ad on the Weheartit homepage. §  Promoted content within the user feed

(dashboard) in a very native in stream format.

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Weheartit highlights its existing partners on a dedicated section of the website magazines, brands, social networks, targeting teens

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Teenvogue - 240K followers the WeHeartIt button on the brand’s website, to promote its weheartit presence

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Hollister co. - 42K followers the brand’s profile page to promote its content, and A summer theme contest §  Hollister doubled its efforts with a WeHeartIt

homepage ad.

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candies- 47K followers the new in stream native ad format, to promote the brand’s content §  Within the feed without, it doesn’t interrupt the

experience. §  The content has a small “promoted”mention.

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Top level recommendations

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Next steps: what should brands do? §  Create a page on the platform. §  Place the buttons on the brand’s website. §  Launch a content contest on the new page, to

leverage the UGC strength before there is a campaign need.

§  Iframe WeHeartIt into the brand’s website.

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