1. SOCIAL MEDIA IN SUCCESSFUL COMMUNICATIONS CAMPAIGNS Clean Water Connects June 3-4,2014 #CleanWaterConf

2. Jeanne McCann New Media Director @mccannjl Danielle Tarr New Media Associate @tarr0808 @thehatchergroup 3. Understanding Social Media 4. Lets Drink! Twitter Facebook Foursquare Instagram YouTube Pinterest G+ Im #drinking a #beer. I like beer! This is where I drink beer! Heres a vintage photo of me drinking a beer! Watch how I lift up this glass and drink this beer! Check out these DIY instructions for brewing beer!! Im a Google employee who drinks beer! Inspired by: http://socialskatter.tumblr.com 5. Social Platforms Facebook Pinterest Instagram Google+ LinkedIn Twitter 6. How It Works Visual Friendly and engaging 1-3 posts per day Likes Comments Shares Links Newsy and informative 4-8 tweets per day @replies Favorites Retweets @mentions Facebook Twitter 7. Memes, Quotes, Cartoons, oh my! 8. Being Effective 9. Do Your Homework Build lists Pre-write posts Know best times Schedule 10. Interact! Grow Your Audience Follow Favorite Reply Retweet Share Comment Like Ask Facebook Ads 11. Amplify Your Message Hashtags Twitter lists @mentions Twitter chats Thunderclaps Twibbons Email 12. Join a conversation #hashtags #CleanWaterConf 13. Make watch lists, unify a team, provide a resource to others Twitter Lists 14. @mentions 15. @mentions 16. Gather experts, explain an issue, discuss a topic Twitter Chats 17. Measuring Effectiveness 18. Using Social Media To Reach Legislators 19. Maryland Legislators Use Of Social Media 49% 33% 19% By the Numbers Followers & Likes* 1-499 500- 999 1000+ 78%said they use social media *Estimates as of September 2013 20. Why Legislators Use Social Media 0% 20% 40% 60% 80% 100% Communicate with or lobby legislative colleagues Stay apprised of relevant news Inform legislative actions Coordinate events and activities Communicate views and activities Understand constituents' views and opinions 21. Reaching Legislators 22. Reaching Legislators 23. Real Campaigns With Impact 24. Marylands landmark 2012 stormwater law under attack in an election year Clean Water, Healthy Families 25. Messaging 26. Messaging 27. Google Ads Cost: $600.00 Duration: 12 days Results: 263 clicks 93,701 impressions 28. Facebook Ads 29. Senate committee shoots down proposed stormwater repeal The push against Maryland's stormwater mandate got a little weaker Thursday as a Senate committee reported it shot down a proposed repeal of the mandate. The Senate Education, Health and Environmental Affairs Committee voted 7-4 to give an unfavorable report to Senate Bill 5. The bill, introduced by Sen. Allan Kittleman, R-Howard, would repeal a requirement that Maryland's 10 largest jurisdictions assess stormwater fees. Anne Arundel County is one of the 10 jurisdictions, and has set fees at $85 for most single-family homes. Critics have dubbed the fees a 'rain tax.' The four senators who voted for the bill were Sens. Ed Reilly, R-Crofton, Bryan Simonaire, R-Pasadena, J.B. Jennings, R-Baltimore County, and Roy Dyson, D- St. Mary's. But seven Democrats, including Sen. Jim Rosapepe, D-College Park, showed their heavy hand in the committee, voting against the bill.. The Annapolis Capital www.annapoliscapital.com THE WORLDS FAVOURITE NEWSPAPER - Since 1879 30. Maryland needs a pesticide reporting database to track pesticides usage for environmental and public health Smart on Pesticides 31. Smart on Pesticides 32. Smart on Pesticides 33. Strategic Partnering 34. Facebook Ads 35. Video 36. Takeaways Dont focus on numbers Do interact Do target Do your research Dont just talk, listen Do leverage the influence of others 37. Questions? Jeanne McCann jeanne@thehatchergroup.com @mccannjl Danielle Tarr danielle@thehatchergroup.com @tarr0808 www.thehatchergroup.com/ twitter