think ux - what, where, how we are creating it right
DESCRIPTION
On the fact that everyone is in charge of user experience and that we creating experiences and not products after all. In this context, looking into the "usual" service development process what "UX is everywhere" means. Rounded up by three things to apply and 4 take aways. From my speech at the World Usability Congress 2013 (Graz, Austria).TRANSCRIPT
We have
1In common
WE WANT USERS GO
WOW!
THINKUXExperience Everywhere
WHAT
WHERE
HOW
WHATARE WE CREATING
ex·pe·ri·ence /ikˈspi(ə)rēəns/
Experience comprises knowledge of or skill of some thing or some event gained through involvement in or exposure to that thing or event.
Source: wikipedia.com
WHERETO IMPLEMENT UX IN THE SERVICE DEV PHASES
Business CaseProduct DefinitionMarketingProductionTestingDistribution
SupportSales
Business Case
Problem
Product Def
Solution
Marketing
Target
Production
Design
Testing
Context
Distribution
Channels
Sales
Packaging
Support
Voice
HOWESTABLISH A HOLISTIC UX DRIVEN DEVELOPMENT
“If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” [Antoine de Sain-Exupery]
TELL WHY
UX Evangelist!
Engage & Challenge
4Take aways
Create Experience
Engage in each Phase
Define the Evangelist
Challenge & Iterate
Patrick KlugProduct Manager @ XING
XING: https://www.xing.com/profiles/Patrick_KlugTwitter: @PatFruCade