thinking big beyond the corporate csr budget
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TRANSCRIPT
thinking big FUNDRAISING - BEYOND THE CORPORATE CSR
BUDGET
tany alexander lindsey mepham
overview
working with (big) organisations
the oxford thinking (big) campaign
sharing our experiences – learning from yours
(biggest) ever gift experiences
• name, organisation(s) and job title
• ‘the biggest gift I have ever
worked on (and what made it happen)’
looking for yes in a big sea of no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no yes no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
no no no no no no no no no no no no no no no
Case study A: a big financial services
company
Rationale for the approach
• in the FTSE 100 (we assume capacity)
• similar companies are known to be amongst the biggest corporate givers to charity
• had previously given a big gift to Oxford (but not for student support)
Excellent fundraising for a better world
Corporate Partnerships and Fundraising Conference 2013
LinkedIn: IoF Corporate Partnerships and Fundraising Conference – join this group for the opportunity to continue networking with your fellow
delegates
Twitter: #iofcorporate
Subverting expectations
Strategic partnership
Corporate mission
=
CSR goals
Your organisation’s
ethos and fundraising
goals
What’s in it for them?
ROI - is there a tangible benefit to the company?
Sponsorship versus Philanthropy
Debunking myth to secure the gift:
what would you do?
our (interim) conclusions
• Find allies in high places within the organisation (budget-setters, rather than budget-spenders)
• Network like mad to get to them (think laterally about your connections)
• Listen carefully to what their organisational challenges are
• Match your offering imaginatively to their strategy – but make sure there is enough in it for you!
• It’s not a science – expect more snakes than ladders – but be on the lookout for the serendipitous
• Be bold. It’s not no, until its ‘H... No!’.
Thank you – good luck
http://www.campaign.ox.ac.uk/