beyond being green csr presentation

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Beyond Being GreenBeyond Being Green

Why We Must Transform (Not Jumpstart)Why We Must Transform (Not Jumpstart)

The New Green EconomyThe New Green Economy…… And How To Start Doing So And How To Start Doing So

Green Ventures Conference

21 May 2009

Fairleigh Dickinson University’s College at Florham

Steven G. Brant, Founder & Principal

Trimtab Management Systems



ItIt’’s Great Choosing To Be Greens Great Choosing To Be Green

Everyone with a socialEveryone with a social

conscience (or, at aconscience (or, at a

minimum, an awarenessminimum, an awareness

that their customersthat their customershave one) is doing it.have one) is doing it.

Every company isEvery company is

starting to swim in thestarting to swim in thesame direction.same direction.



We are seeing the light ;)We are seeing the light ;)

A future where ourA future where our

energy supply no longerenergy supply no longer

comes from countriescomes from countries

that hate usthat hate us

A future where the riskA future where the risk

from Global Warming isfrom Global Warming is

under controlunder control



The FutureThe Future’’s Not As Rosy As It Lookss Not As Rosy As It Looks

Preventing GlobalPreventing Global

Warming isnWarming isn’’t enought enough

There are otherThere are other

challenges we face:challenges we face:

health care, education,health care, education,

infrastructure, theinfrastructure, the

collapse of free marketcollapse of free marketeconomics, etc.economics, etc.



The Greatest Challenge We Face:The Greatest Challenge We Face:

WeWe’’re continuing to tryre continuing to tryand solve our challengesand solve our challengesone at a timeone at a time

And a piecemealAnd a piecemealapproach will not resultapproach will not resultin thein the transformationtransformationwe needwe need

How How counts as much ascounts as much aswhat what



One World: One Challenge:One World: One Challenge:

One SolutionOne Solution

Planning

• We normally plan from

what we’ve done in the

past. (Reactive planning)

• We must plan from

what we want, even if

we’ve never done it

before. (Proactive

planning a/k/a

innovation)



The Challenge:The Challenge:

There IsnThere Isn’’t Enough (Or So We Think)t Enough (Or So We Think)



Designing A Solution:Designing A Solution:

Examine The Design Of The SystemExamine The Design Of The System



Acknowledge What That DesignAcknowledge What That Design

Has Given UsHas Given Us



Acknowledge What That DesignAcknowledge What That Design

Has Given UsHas Given Us GloballyGlobally



ThinkingThinking Our Way Out Of This MessOur Way Out Of This Mess

W. Edwards Deming - Learning Organization;W. Edwards Deming - Learning Organization;Collaboration, Empowerment (Not Fear)Collaboration, Empowerment (Not Fear)

RusselRussel L. Ackoff - Systems Thinking; IdealizedL. Ackoff - Systems Thinking; Idealized

DesignDesign W. Chan Kim & ReneeW. Chan Kim & Renee MauborgneMauborgne - Blue Ocean- Blue Ocean

StrategyStrategy

CSR - A MovementCSR - A Movement

UN Global Compact - Global, TransformationalUN Global Compact - Global, TransformationalNetworkNetwork

Baldrige National Quality ProgramBaldrige National Quality Program



The Beginnings Of The Solution:The Beginnings Of The Solution:

Start Measuring The Right ThingsStart Measuring The Right Things

Hint:Money doesn’t buy it!



What These Tools Enable Us To DoWhat These Tools Enable Us To Do

Move from a Scarcity Macro Belief System toMove from a Scarcity Macro Belief System toa Sufficiency Belief System (as championeda Sufficiency Belief System (as championedby Miriam Hawley,yesterdayby Miriam Hawley,yesterday’’s keynotes keynote

speaker and this afternoonspeaker and this afternoon’’s workshop leader)s workshop leader)

Solve the challenges of sustainable resourceSolve the challenges of sustainable resourceallocation and the collaborativeallocation and the collaborative vsvs. competitive. competitivenature of human behavior. (Yes, we can allnature of human behavior. (Yes, we can alllearn to get along!)learn to get along!)



The Work Product:The Work Product:

A New, Sustainable Global SystemA New, Sustainable Global System

The new global

financial system will

grow from the values

inherent in the new,

post-zero sum global

world view.



The Work Product:The Work Product:

A New, Sustainable Global SystemA New, Sustainable Global System

The new global

security system will

also grow from the

values inherent in the

new, post-zero sum

global world view.

http://www.americanprogress.org/issues/2009/05/security_development.html



Reading Your MindsReading Your Minds

Well, thatWell, that’’s all very nices all very nice ““30 Thousand Feet30 Thousand Feet””stuff.stuff.

How does it apply to my business?How does it apply to my business?

After all, IAfter all, I’’m not GE, IBM, or Microsoft!m not GE, IBM, or Microsoft!



When The Parts Speak Of The WholeWhen The Parts Speak Of The Whole

Your heart just pumps blood, but it supports the spiritYour heart just pumps blood, but it supports the spiritof your entire being. People on a mission live longer!of your entire being. People on a mission live longer!(see(see ““ManMan’’s Search for Meaning,s Search for Meaning,”” by Viktorby Viktor FranklFrankl))

Being part of the CSR movement gives you a way toBeing part of the CSR movement gives you a way tospeak of the whole -speak of the whole - the movement the movement ’’s overall missions overall mission --even though your organization is just one part.even though your organization is just one part.

This is Reputation Management as a proactiveThis is Reputation Management as a proactivestrategy designed to communicate the larger,strategy designed to communicate the larger,innovation-driven vision that our culture is nowinnovation-driven vision that our culture is nowcapable of achieving.capable of achieving.



Giving Birth To A New WorldGiving Birth To A New World

This what the Green Economy can - and must - do!



This Is What WeThis Is What We’’re Doing Nowre Doing Now



This Is What Will Happen If TheThis Is What Will Happen If The

System Remains UnchangedSystem Remains Unchanged



HereHere’’s What We Could Haves What We Could Have

With A New DesignWith A New Design



HereHere’’s To All Of You For Yours To All Of You For Your

Commitment To The FutureCommitment To The Future

“Think Different”



Thank You ForThank You For

Thinking Differently!Thinking Differently!

beyond being green csr presentation

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