Upload File

thinking like a 50s ad exec & executing like a geek

  • Home
  • Marketing
  • Thinking like a 50s Ad Exec & Executing like a Geek
61
Thinking like a 50s Ad Exec and executing like a geek.

Upload: lisa-myers

Post on 21-Apr-2017

5.929 views

Category:

Marketing


0 download

Report

TRANSCRIPT

Page 1: Thinking like a 50s Ad Exec & Executing like a Geek

Thinking like a 50s Ad Exec

and executing like a geek.

Page 2: Thinking like a 50s Ad Exec & Executing like a Geek

 

2012

Page 3: Thinking like a 50s Ad Exec & Executing like a Geek

Buying Links   Directories Article

Marketing

Page 4: Thinking like a 50s Ad Exec & Executing like a Geek

 

Creating Good Quality articles WORKED

Page 5: Thinking like a 50s Ad Exec & Executing like a Geek
Page 6: Thinking like a 50s Ad Exec & Executing like a Geek

FCUK���SEO

Page 7: Thinking like a 50s Ad Exec & Executing like a Geek

by early 2014…

Page 8: Thinking like a 50s Ad Exec & Executing like a Geek

Most SEOs were knee deep trying to resolve penalties

Page 9: Thinking like a 50s Ad Exec & Executing like a Geek

The blackhats were now charging for removing the links that they sold you the year before

Page 10: Thinking like a 50s Ad Exec & Executing like a Geek

By now everyone was desperately jumping on the content marketing bandwagon…

Page 11: Thinking like a 50s Ad Exec & Executing like a Geek

…must write 1 article so I can maybe get 1 LINK

Page 12: Thinking like a 50s Ad Exec & Executing like a Geek

2011 2012 2013 2014 2015

Page 13: Thinking like a 50s Ad Exec & Executing like a Geek

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X XX X X X X X X X X X X X X X X

source: the awesome @DaveTrott

Page 14: Thinking like a 50s Ad Exec & Executing like a Geek

Raise the bar on quality + create DIFFERENT type of content

Page 15: Thinking like a 50s Ad Exec & Executing like a Geek

MAKE GOOD SHIT

Page 16: Thinking like a 50s Ad Exec & Executing like a Geek

 

Create what is missing or needed.

Page 17: Thinking like a 50s Ad Exec & Executing like a Geek

2015….and beyond

Page 18: Thinking like a 50s Ad Exec & Executing like a Geek

  Getting the BIG links

Page 19: Thinking like a 50s Ad Exec & Executing like a Geek

….and the rest will follow

Page 20: Thinking like a 50s Ad Exec & Executing like a Geek
Page 21: Thinking like a 50s Ad Exec & Executing like a Geek
Page 22: Thinking like a 50s Ad Exec & Executing like a Geek

RESULTS

Page 23: Thinking like a 50s Ad Exec & Executing like a Geek

Any BIG links?

Page 24: Thinking like a 50s Ad Exec & Executing like a Geek

 

373 Linking Root Domains

Page 25: Thinking like a 50s Ad Exec & Executing like a Geek

   

2.4 Million Views

Page 26: Thinking like a 50s Ad Exec & Executing like a Geek

623,691 Views

Page 27: Thinking like a 50s Ad Exec & Executing like a Geek

Social

Total  182,733,  of  which:  Facebook:  63,942  Tweets:  6,851  Google+:  2,191  Stumbles:  104,080  LinkedIn:  2,362  Pinterest:  3,307    

Page 28: Thinking like a 50s Ad Exec & Executing like a Geek
Page 29: Thinking like a 50s Ad Exec & Executing like a Geek

It’s not bragging if it’s true

Page 30: Thinking like a 50s Ad Exec & Executing like a Geek

   

Collaborative Campaigns

Page 31: Thinking like a 50s Ad Exec & Executing like a Geek
Page 32: Thinking like a 50s Ad Exec & Executing like a Geek
Page 33: Thinking like a 50s Ad Exec & Executing like a Geek
Page 34: Thinking like a 50s Ad Exec & Executing like a Geek
Page 35: Thinking like a 50s Ad Exec & Executing like a Geek
Page 36: Thinking like a 50s Ad Exec & Executing like a Geek
Page 37: Thinking like a 50s Ad Exec & Executing like a Geek
Page 38: Thinking like a 50s Ad Exec & Executing like a Geek
Page 39: Thinking like a 50s Ad Exec & Executing like a Geek
Page 40: Thinking like a 50s Ad Exec & Executing like a Geek

     

Results

Page 41: Thinking like a 50s Ad Exec & Executing like a Geek

   

42 linking root domains

Page 42: Thinking like a 50s Ad Exec & Executing like a Geek
Page 43: Thinking like a 50s Ad Exec & Executing like a Geek
Page 44: Thinking like a 50s Ad Exec & Executing like a Geek
Page 45: Thinking like a 50s Ad Exec & Executing like a Geek
Page 46: Thinking like a 50s Ad Exec & Executing like a Geek

!

Social shares:

Page 47: Thinking like a 50s Ad Exec & Executing like a Geek

22% increase in visibility in 9 months

Page 48: Thinking like a 50s Ad Exec & Executing like a Geek

  Listen – then give them what they need

Page 49: Thinking like a 50s Ad Exec & Executing like a Geek
Page 50: Thinking like a 50s Ad Exec & Executing like a Geek
Page 51: Thinking like a 50s Ad Exec & Executing like a Geek
Page 52: Thinking like a 50s Ad Exec & Executing like a Geek

   How?

Page 53: Thinking like a 50s Ad Exec & Executing like a Geek

Luke:    

Luke: “I can’t believe it”Yoda: “That is why you fail”….you sissy Luke…

Page 54: Thinking like a 50s Ad Exec & Executing like a Geek

IQ?

Upbringing?

Education?

Luck?

What’s the biggest difference between Elon Musk and someone in a dead end job?

Page 55: Thinking like a 50s Ad Exec & Executing like a Geek

100 people theory

Page 56: Thinking like a 50s Ad Exec & Executing like a Geek

How you think

Page 57: Thinking like a 50s Ad Exec & Executing like a Geek

Put your index fingers together!

Page 58: Thinking like a 50s Ad Exec & Executing like a Geek
Page 59: Thinking like a 50s Ad Exec & Executing like a Geek

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

Page 60: Thinking like a 50s Ad Exec & Executing like a Geek

I’m outta here father mockers!!

Page 61: Thinking like a 50s Ad Exec & Executing like a Geek

Thank [email protected]

@LisaDMyers@VerveSearch


50s Favorites

Volvo MB 2A/50S - Boatmanualboatmanual.net/data/volvo-Penta/Volvo-MB2A-50S.pdf · Volvo MB 2A/50S Page 50 of 59 . ... Volvo MB 2A/50S ... Title: Volvo MB2A 50S Author: Piet

Geek Running

Geek Magazine

Product data sheet VAPODEST 50s / 50s carousel€¦ · Product data sheet VAPODEST® 50s / 50s carousel Product data sheet VAPODEST® 50s / 50s carousel C. Gerhardt GmbH Co. KG …

Geek Girls: You DON'T get to choose what we look like

More Meaningful Jargon Or, All You Need to Know to Speak Like a Geek Video

Geek Squad

Empresas Geek

Geek Graffiti

Product data sheet VAPODEST 50s / 50s carousel Library/Resource Library... · Product data sheet VAPODEST® 50s / 50s carousel Product data sheet VAPODEST® 50s / 50s carousel C

Geek , (Name of founder) Geek , (Name of founder) Geek ...hackfwd.s3.amazonaws.com/.../97aeae296382000002/geek_agreement_v1.2.pdf · Geek Agreement Version 1.2 Geek , Geek , Geek

Geek template2

Geek Fitness

All About Place Value! - Math Geek Mama - Math Geek Mama

GEEK JUNKY

Product data sheet VAPODEST 50s / 50s carousel data sheet VAPODEST® 50s / 50s carousel Product data sheet VAPODEST® 50s / 50s carousel C. Gerhardt GmbH Co. KG Issue: 11/2017 Subect

Geek watching

50s Literature

Thinking like a 50s Ad Exec & Executing like a Geek

America's Inner Geek is Out: Geek Pride Day 2013 Survey

Geek Guide > Linux on Power · 2019-12-16 · GEEK GUIDE f LIU O POWER 4 About the Sponsor HelpSystems HelpSystems empowers IT professionals to excel like never before. Every day

Geek Interview

Think Like a 50s Ad Exec & Execute Like a Geek #BeWizard

Geek Books Se sei geek puoi farcela - Ilaria Defilippo

Grammar Geek

Geek Tatoos

Geek Decor

50s Monica

Geek Review

Geek Guide

Geek grammar

Geek Girl Mini-presentation på Geek Girl Meetup 2016

Geek Culture

Windows XP Intro Matzo’s Geek List. Geek Talk/Terms KeyboardThe thing you type on when you’re using a computer. The keyboard has a standard typewriter-like