This week 45,860 local listeners* will tune in to KIX 106!This week 45,860 local listeners* will tune in to KIX 106!

Carrie Underwood

Ti M G

Age and Gender Profile*Age and Gender Profile*62.0% of our listeners are female38.0% of our listeners are maleKeith Urban

Tim McGraw

50.2% of our listeners are 25-54 years old.

Brad Paisley

Taylor Swift

May 2012:On www.kix106online.com

*Source: BBM Spring 2012, Central Cume 12+, Mon-Sun 5a-1a

**Country Music Listeners in Kitchener**Country Music Listeners in Kitchener--Waterloo…Waterloo…22% Are Owners, Managers and Professionals 11% are retired15% are employed within the clerical or related field10% are homemakers10% t d l

y On www.kix106online.com 35,110 unique visitors*719,216 page views*29,167 online streams**15,477 loyalty members***

Source: *Omniture Analytics**Ad Juggler ***M2o Media10% are trades people

48% have started or completed a university, collegeor post-graduate education62% own their own home10% own a vacation property64% have an RRSP90% of Country listeners tuned into radio yesterday

***M2o Media

90% of Country listeners tuned into radio yesterday44% earn a Household Income of over $75,000

****Source: BBM RTS Kitchener-Waterloo Fall 2009, A12+ who listen to KIX 106

www.kix106online.comJune 2012

KIX 106 is Waterloo region’s only local choice for Country Music!Country Music!

KIX 106 starts your morning with Jennifer Campbell and Big Country (Bill Hart), two of the most respected names in Canadian Country radio!

Jennifer Campbell “Big Country”Bill Hart

KIX 106 is your home for Today’s Best Country all day long!

Traffic LIVE rush hour traffic reports morning and afternoon

h h h l h lWeather with weather specialist John Wilson

kix106online.com is the online destination for KIX 106 listeners looking for gmusic, events and details on the most exciting contests around!

KIX 106 Country Club is dedicated to treating our most passionate listeners to

l i i dexclusive prizes, contests and more. Membership has surpassed 15,400 members (and growing)!

June 2012

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45,800 Reached Weekly (Adults 12+/Central Market)

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Age % of Weekly Reach12-17 6.6%18-24 19.8%25-34 16.8%35-44 13.0%45-54 20 4%

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45-54 20.4%55-64 14.7%65+ 8.6%

% of Weekly Reach Weekly Reach (A18+)Sex

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SexMale 39.2% 16,800Female 60.8% 26,100

Household Size1-2 Persons 38.9% 16,7003-4 Persons 47.7% 20,4005+ Persons 13.4% 5,800

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University Degree/Post Grad 41.2% 17,600

Owners/Managers/Professionals 21.8% 9,300

Household Income $60,000+ 56.9% 24,300

Household Income $75,000 45 4% 19 400

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Household Income $75,000 45.4% 19,400

Household Income $100,000+ 19.8% 8,400

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Source: BBM Spring 2012 (Feb 27 – Apr 8), MicroBBM5.1,Kitchener-Waterloo Central Market, Monday to Sunday, 5a-1aKIX 106.7 FM TODAY’S BEST COUNTRY KIX 106.7 FM TODAY’S BEST COUNTRY KIX 106.7 FM TODAY’S BEST COUNTRY KIX

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KIX 106.7 FM plays Today’s Best Country for the Tri-Cities d di i l di G l h d B tf dand surrounding area including Guelph and Brantford.

Rogers Kitchener Radio Group305 King St. W., Kitchener, ON N2G 4E4PH: (519) 743-2611 FAX: (519) 743-7510FAX: (519) 743 7510 www.chymfm.comwww.kix106online.comwww.570news.com

46.4% of Canada’s labour force is female.Women make up 52 7% of professionals

Working women and women entrepreneurs are the primary decision-makers in Canadian households, influencing 95% of purchasing decisions. Centre for Women’s Research

Women make up 52.7% of professionals.HR Development Canada

Women Aged 35-54 Top 15 Retail Spending $250+

As a demographic, working moms are logically the most desirable sector of all. Their personal income alone represents enormous purchasing power, especially for the 34 % of Canadian business owners… Terry Poulton, Strategy 10/20/03

9.7% of Women Aged 359.7% of Women Aged 35--54 will listen54 will listento KIX 106 this week!*to KIX 106 this week!*

Source: BBM RTS Kitchener-Waterloo Fall ‘09

*Source: Airware BBM Spring 2012, Central Cume F35-54