WHAT IS ARGUMENT?

Thomas FreemanWRIT 122

Three Rhetorical Analysis

There are three ways in which a person can argue their position. These ways consist of ethos, logos and pathos.

These different appeals allow your

argument to be based on character, as well as facts and reasoning.

Ethos

Ethos is the Greek word from which ethics is derived.

Ethos refers to establishing the reliability and trustworthiness of the writer of an argument.

There are 2 types of ethos, invented and situated.

Invented ethos is the tone created by the writer through the presentation. Situated is pre-existing knowledge and experience that sets the tone.

Ethos Contd.

Through tone, an author's character and attitude toward his/her audience and subject becomes clear to the audience: this forms the basis of the author's ethical appeal.

The author's character is what gives value to the ideas in the argument and thus provides support for the arguments since the audience trusts the speaker.

Logos

Logos is the Greek word for Logic. Logos is an argument from a logical and

reasoning standpoint. These arguments are based on facts,

evidence and reason, in an attempt to have the audience accept your claim.

Logical arguments are referred to as inartistic appeals by Aristotle.

Logical arguments are often tested to prove their credibility.

Pathos

Pathos is also a Greek word for suffering or experience.

Pathos is a type of rhetorical appeal based on emotion.

Because these are based on emotion they are very effective in determining what people think or believe.

Many types of advertisement are based on emotion.

The End

Remember that everything is an argument………

EVERYTHING!