tie dye final

Tie-Dye Melissa Ritter

Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs

The 60’s

You still see original Tie-Dye designs this

century• State Fairs, Concerts, Festivals, Flea Markets and Swap Meets

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Teams, groups, family photos









Tie-Dye has reinvented itself in different forms this

centuryMichael Kors











Diane von Futenberg Stella McCartney

Victoria’s Secret Urban Outfitters







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Dip-Dye – a technique of ombre which gives a subtle variation of color







Diane von Furstenberg

DKNY

Ombre - technique having colors or tones that shade into each other (think refined tie-dye)*French for shadow, shade or darkness

Vera Wang



Alberta Ferretti





Louis Vuitton Coach





• How is it made?– It’s in the name!

•What was made?

oClothes

oWall hangings

oBanners

oBackdrops

O Need to express individuality

O Unique

O Right place… right times

O Image symbolic to the times

•Why tie-dye?

Taste Culture

• Social actors construct meaning about their social world, classifying people, practices, and things into categories

• Taste serves as an identity and status marker of shared aesthetic values and standards

• Affected by gender, age, race, religion, etc

• Unify: social groups and target audiences

• Highbrow, middle, low

Taste Culture• Ideology

– System of meaning and beliefs that defines, explains, makes judgments about the world

• Tie dye became an iconic piece of the counterculture's existence and ideology

• Displaying tie-dye: – contribute to the creation of networks and shared ideologies

– exclude outsiders whose standards differ or who do not belong

Taste Culture• Tie-dye as low culture

– conventional, recognizable, stable, comfortable with fad, easy to consume

– heavy volumes produced, standardized, distraction from high fashion

• NOT high culture– missing elements: elite, fine art, forma

– what elites like becomes what is good for everyone

• Criticisms– Passive consumption of standardized cultural goods = easy prey for totalitarian ideologies

– Aesthetically worthless and socially dangerous

Ritual Theory

• Construction of a space of shared meaning that we exist in

• Creators and participants• Interpretation and involvement• Express oneself and community• Make sense of daily life and values

Ritual Theory• -Fans as co-authors

– Mode of Reception: • numerous garments, dedicated to details of tie-dye

– Critical/Interpretive Practices: • accessorize with other fashions, worn in everyday life, involved in process of making

– Consumer Activism: • representing tie dye while out in community, worn at rallies, unify team members, lifestyle

– Cultural Production & Artwork:• clothing, costumes, vehicles, house décor, posters, curtains, sheets, memorabilia

Social Influence

o Feminismo Unityo Equalityo Expressiono Freedomo Activismo Peace Movement

Social Influence

• Worn by both sexes = equality, evens out genders

• Creator of garment = given a voice, role, active

• Artistic designs = tie dye as medium to express oneself freely

Social Influence

• Reception Studies: Cultural Model of Communication Framework

• Readers and coauthors = active and critical

• Media text (tie-dye shirt) = polysemic

• Different meanings to garment wearer

Social Influence• Active Audiences• Employ own interpretations• Depends on: individual experiences, social, cultural, and historical contexts

• Tie-dye fans because artistic outlet• Represents hippie culture (activism)• Peaceful approach to war (political)

Would Tie-Dye still be a popular “fad”

today?

•Conclusion

No…Because it is not the kind of tie-dye from the 1960’s that hurts your eyes or the Grateful Dead shirts from the past.



Questions?!

• Please help us explain things we might have missed

ThanksMelissa Ritter Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs

tie dye final

Entertainment & Humor

taste culture tiedye

original tiedye

social world

social groups

high culture

o need

taste culture ideology

low culture conventional