Tim Finnigan Jan 2010

Vegetarian diet is better for the planet, says Lord SternMeat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving

Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said

U.N.: Eat Less Meat to Save the Planet

Eat less meat to save planet: British official

Save the planet - eat less meatROLAND MILLER MCCALL

People urged to eat less meat and dairy products to save the planet

'Eat fewer sausages to save the planet from global warming', Britons warned

A Forty Year Overnight Success Story

There’s so much rubbish in the regular stuff…at least I

know where I’m at with this….

Difficult to differentiate it from a normal burger….

Its low in fat, high in protein and fibre so its good for you mate

Yeah, I like Quorn…You know its cooked properly so I won’t be ill

the next day

….….

Wot is it??? Buy Quorn…Buy some Quorn….

I didn’t know thay did so many products, I thought it was just

burgers and sausages….

It tastes like meat and its healthy….

1994 PiecesMince

FilletsReady Meals

In Sauce Meals

Burgers

Sausages

Breaded Cutlets

Nuggets

Goujons

Deli Slices

Pate

Meatballs

2006

2010

Vegetarians Meat Reducers Healthy Eaters /Weight Maintainers

Our Portfolio Has Evolved to Meet a Changing Consumer Base and Needs Pastry

Fajita strips

Topped escalopes

Pancetta pieces

Picnic Eggs

Cocktail sausage

Toad in the hole

Sliced marinaded mini fillets

Consumer barriers Consumers are concerned about the environment and the majority have

tried to change habits with up to 92% agreeing that they regularly recycle.

Consumer barriers Consumers are concerned about the environment and the majority have tried to

change habits with up to 92% agreeing that they regularly recycle.

However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.

Consumer barriers Consumers are concerned about the environment and the majority have tried to

change habits with up to 92% agreeing that they regularly recycle.

However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping

Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.

Consumer barriers Consumers are concerned about the environment and the majority have tried to

change habits with up to 92% agreeing that they regularly recycle.

However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.

Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.

However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned.

Consumer barriers Consumers are concerned about the environment and the majority have tried to

change habits with up to 92% agreeing that they regularly recycle.

However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.

Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.

However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned.

The exception to the rule involves local produce which consumers will seek-out more and more, but this is linked to a perceived freshness and the desire to support the economy, not to the environment.

42%

26%

16%

7%

6%

3%

Q. Recently there has been a lot of publicity about the environmental impact of eating meat. Some experts say that the meat industry is responsible for more than half of all greenhouse gas emissions. There have been calls for people to eat less meat in order to help protect the environment. Thinking about this issue, if it was established beyond all reasonable doubt that eating meat is very environmentally destructive which one of the following statements best reflects your own view

Don’t know I would dramatically reducemy meat consumption

I would reduce my meatconsumption a little bit

I don’t eat much meatso not relevant

I am a vegetarian so not relevant

I would carry on eating meatat the same rate as present

Source; Opinion research among 2012 GB adults, January 2010

Q  For many years, doctors and the Government have been urging people to eat a healthier, more balanced diet. One of the biggest contributors to an unhealthy diet is red meat. Eating too much red meat increases the risk of becoming obese, having a heart attack and developing diabetes. In addition, many experts believe that red meat in particular is very bad for the environment because of the greenhouse gas emissions associated with it. Thinking about this combination of health and environmental reasons to eat less red meat, which one of the following statements best reflects your own view

Source; Opinion research among 2012 GB adults, January 2010

35%

20%

29%

7%

6%

4%

Don’t know

The combination of health & env.reasons has no impact on my intentions with regard to meat

consumption

I don’t eat much red meatso not relevant

The combination of health & env. reasons is making me think about reducing my red

meat consumption somewhat

The combination of health & env. reasons is making consider

eating much less red meat

I am a vegetarian so not relevant

Vegetarian diet is better for the planet, says Lord SternMeat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving

Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said

U.N.: Eat Less Meat to Save the Planet

Eat less meat to save planet: British official

Save the planet - eat less meatROLAND MILLER MCCALL

People urged to eat less meat and dairy products to save the planet

'Eat fewer sausages to save the planet from global warming', Britons warned

How can Quorn help???How can Quorn help???

“Help me!! I’m trying to eat less meat but I don’t want to give up all those recipes and meals that I love….

Because of Mycoprotein

Which allows Quorn foods to deliver against everyday consumer needs

www.mycoprotein.org

Taste and Texture

Spun soya

chicken

mycoprotein

Because of Mycoprotein

Which allows Quorn foods to deliver against everyday consumer needs

Health

Convenience

www.mycoprotein.org

Taste and Texture

Environment

The strategy is constructed around six core issues for the food system

1. Encouraging people to eat a

healthy and sustainable diet

2. Ensuring a resilient ,

competitive and profitable food

system3. Increasing food

production sustainably

4. Reducing the food systems

GHG emissions5. Reducing, reusing and reprocessing

waste

6. Increasing the impact of skills,

knowledge, research and technology

The strategy is constructed around six core issues for the food system

2. Ensuring a resilient ,

competitive and profitable food

system3. Increasing food

production sustainably

4. Reducing the food systems

GHG emissions5. Reducing, reusing and reprocessing

waste

6. Increasing the impact of skills,

knowledge, research and technology

1. Encouraging people to eat a

healthy and sustainable diet

The strategy is constructed around six core issues for the food system

2. Ensuring a resilient ,

competitive and profitable food

system3. Increasing food

production sustainably

4. Reducing the food systems

GHG emissions5. Reducing, reusing and reprocessing

waste

6. Increasing the impact of skills,

knowledge, research and technology

1. Encouraging people to eat a

healthy and sustainable diet

The strategy is constructed around six core issues for the food system

2. Ensuring a resilient ,

competitive and profitable food

system3. Increasing food

production sustainably

4. Reducing the food systems GHG

emissions5. Reducing, reusing and reprocessing

waste

6. Increasing the impact of skills,

knowledge, research and technology

1. Encouraging people to eat a

healthy and sustainable diet

Life Cycle Analysis Quorn Mince

Observations- Developing the model takes time.

- Converting secondary data to primary data is paramount

- Defining a defendable system boundary is crucial

- Using a recognised approach is vital (PAS2050)

- Literature analysis may not reflect commercial reality.

Quorn mince is at least 3 times lower in embedded carbon than the meat equivalent and could be up to 10 times.