tips to make your word of mouth marketing campaign rock
Post on 21-Oct-2014
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9 Ways to Ensure the Success of Your Word of Mouth Marketing CampaignTRANSCRIPT
Tips to make your Word of Mouth
Marketing Campaign ROCK
-Dr. Mike Schoultz
Marketing is too important to be left to the marketing
department
- David Packard
Do You Know Your Customers ?
Prospects
Customers
Advocates
Former Customers
Customer Insights
“The most important concept that a market-focused organization pursues is that of end result benefit. “
- Lanning/Phillips
“ Conversations among the members of your marketplace happen whether you like it or
not.
Good marketing encourages the right sort of conversations”
- Seth Godin
So what are the 9 ways to make your word of mouth marketing campaign
ROCK
?
Tip 1
Focus on customer needs end state
Tip 2
Make the message clean and simple
Tip 3
Use comparisons
Tip 4
Be different … avoid normalcy at all costs
Tip 5
Its ok to be controversial !
Tip 6
Paint the picture of your value
Tip 7
Pictures / visuals are much better than
words
Tip 8
Create conversation through the “buzz”
Tip 9
Clearly link the messages to your
brand … build on the brand
“ You just can’t say it. You have to get people to say it to each other”
- James Farley, CMO Ford
FINAL THOUGHTS
Remember these message tips
• Start with “your”customer end state needs
• Paint mental picture of value
• Keep message simple / visual
• Be unique
• Create the “buzz”
Marketing Is A Team Sport
About Dr. Schoultz
Dr. Schoultz has thirty five years of business development, marketing, technology, and business operations experience.
He served as President of Distribution Technologies, a company he helped to found and grow to a 700 M + / year market leader.
Dr. Schoultz Ph. D. is from the University of Virginia.
Thank You !
• Twitter: mikeschoultz
• Blog: digitalspark.Tumblr.com
Coming Soon !
Digital Spark Marketing Consulting, LLC