April 26-28, 2018Las Vegas Convention Center

Las Vegas, Nevada

TM

The Car Wash Show is your best opportunity to promote your brand in front of thousands

of car care owners and operators.

SPONSORSHIP GUIDE

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NEW INVESTOR SEMINAR + RECEPTION$6,000 5 AvailableReach the industry’s newest investors and guide them through the evaluation process. Attendees will receive a notebook and pen adorned with your company logo. Following the seminar, head to the reception to mingle with The Car Wash Show attendees.

EMERGING LEADERS SEMINAR + RECEPTION$5,000 2 AvailableThis unique sponsorship opportunity allows you to get in front of the next generation of car wash leaders. Make a lasting impression on these emerging professionals by sponsoring the seminar and reception.

FIRST-TIME ATTENDEE 101$2,500 3 AvailableGreet first-time attendees with your brand during a short tutorial and tour of the trade show floor guided by an ICA staff member. A stop by your booth to show off your space is included.

WELCOME RECEPTION

$17,500 Exclusive SponsorshipJoin us in welcoming attendees to the Show by sponsoring the Welcome Reception, held on

the trade show floor at the conclusion of the

first day. Get your brand in front of your target

audience with branded bars, napkins and signage.

KEYNOTE SPEAKER + BREAKFAST$20,000 Exclusive SponsorshipBe the center of attention and the conversation with this high impact sponsorship targeted at the All Access Passholders attending the Keynote Presentation. Welcome guests with your logo front and center, and recognition in all pre-event and onsite marketing.

Go BIG. Be BOLD.

These opportunities offer high-visibility at events happening  during The Car Wash ShowTM.

Schedule of EventsWEDNESDAY, APRIL 25, 20181:00 p.m. – 5:00 p.m. Emerging Leaders

Seminar + Reception*

1:00 p.m. – 5:00 p.m. New Investor Seminar + Reception*

THURSDAY, APRIL 26, 20188:00 a.m. – 11:30 a.m. Education Sessions*

11:00 a.m. – 6:00 p.m. Trade Show Floor Open + Quick Hit Sessions

4:30 p.m. – 6:00 p.m. Welcome Reception (located on the Show floor)

FRIDAY, APRIL 27, 20188:00 a.m. – 9:30 a.m. State of the Industry

Breakfast/Presentation + Keynote Presentation*

10:00 a.m. – 12:15 p.m. Education Sessions*

10:30 a.m. – 11:30 a.m. Trade Show Floor Open, VIP Access Only**

11:30 a.m. – 5:30 p.m. Trade Show Floor Open + Quick Hit Sessions

4:30 p.m. – 5:30 p.m. Booth Crawl (located on the Show floor)

SATURDAY, APRIL 28, 20189:00 a.m. – 10:00 a.m. Education Sessions*

9:00 a.m. – 10:00 a.m. Trade Show Floor Open, VIP Access Only**

10:00 a.m. – 2:00 p.m. Trade Show Floor Open + Quick Hit Sessions

* All Access Pass required

** VIP Upgrade required

VENDOR SPONSORED EDUCATION SESSIONS$6,000 12 AvailableBe a part of the ICA education program! Submit a topic during our selection process. Once selected, your company will create a customized 60-minute education session to educate car wash owners and operators to improve their business practices while engaging with your company.

QUICK HITS ON THE TRADE SHOW FLOOR$2,500 8 AvailableIntroduce your latest product or solutions during a 20-minute presentation in the theater on the trade show floor. We will

handle the logistics and promote your presentation to

attendees in the Pocket Guide and

on signage.

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FRIDAY BOOTH CRAWL$2,500 12 AvailableDrive potential customers your way by placing a bar (with bartender) in your booth during Friday evening’s Booth Crawl. Your company and booth number will be included on marketing materials so attendees know where to find you!

Note: There is a limit on the amount of beer provided to each booth.

CAR WASH GEEK SQUAD$3,000Be the source of information for attendees! Take over a shift at the Car Wash Geek Squad counter and man the counter with a knowledgeable employee that has all of the answers. This is a great way to show off your know-how!

Note: 1 shift available per sponsor per day.

Go BIG. Be BOLD.

These opportunities offer high-visibility at events happening  during The Car Wash ShowTM.

Schedule of EventsWEDNESDAY, APRIL 25, 20181:00 p.m. – 5:00 p.m. Emerging Leaders

Seminar + Reception*

1:00 p.m. – 5:00 p.m. New Investor Seminar + Reception*

THURSDAY, APRIL 26, 20188:00 a.m. – 11:30 a.m. Education Sessions*

11:00 a.m. – 6:00 p.m. Trade Show Floor Open + Quick Hit Sessions

4:30 p.m. – 6:00 p.m. Welcome Reception (located on the Show floor)

FRIDAY, APRIL 27, 20188:00 a.m. – 9:30 a.m. State of the Industry

Breakfast/Presentation + Keynote Presentation*

10:00 a.m. – 12:15 p.m. Education Sessions*

10:30 a.m. – 11:30 a.m. Trade Show Floor Open, VIP Access Only**

11:30 a.m. – 5:30 p.m. Trade Show Floor Open + Quick Hit Sessions

4:30 p.m. – 5:30 p.m. Booth Crawl (located on the Show floor)

SATURDAY, APRIL 28, 20189:00 a.m. – 10:00 a.m. Education Sessions*

9:00 a.m. – 10:00 a.m. Trade Show Floor Open, VIP Access Only**

10:00 a.m. – 2:00 p.m. Trade Show Floor Open + Quick Hit Sessions

* All Access Pass required

** VIP Upgrade required

BADGE HOLDER$22,000 Exclusive SponsorshipEnsure your company is top of mind throughout the Show. Your company logo will be highly visible

on the badges worn by attendees every

day of the Show.

RELAX AND RECHARGE STATIONS$15,000Show your brand to attendees as they take a moment to unwind and repower their electronic devices, courtesy of you as a sponsor. Stations will be located throughout the Show floor with lounges. Sponsor an individual station, or consider sponsoring all five!

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POCKET GUIDE$8,500 Exclusive SponsorshipProminently display your logo on this highly visible printed piece that attendees will reference throughout the entire show. Sponsorship also includes a personalized advertisement within the guide.

WELCOME MORNING COFFEE$6,500 Exclusive

SponsorshipGive attendees a perk as

they arrive on Thursday morning and pick up

their badge with complimentary coffee and your company logo.

YOUR BRAND HERE

Your Competition Promote your company by sponsoring materials attendees will carry or encounter each day of the Show.

REGISTRATION SPONSOR$10,000 Exclusive SponsorshipSponsor The Car Wash Show’s attendee registration and guarantee that every individual sees your logo. Sponsorship includes logo on the registration website, follow-up confirmation email and a large floor decal in the onsite registration area.

YOUR BRAND HERE

First-time Exhibitor Package$1,500New to The Car Wash Show? We’ll make sure you stand out. After you’ve purchased booth space, ask about our First-time Exhibitor Package:

Special call-out on the website and pocket program

Branded floor decal at the Show

Option to include a piece of marketing collateral in attendee tote bags

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Your Competition (continued)Promote your company by sponsoring materials attendees will carry or encounter each day of the Show.

ATTENDEE SEND OFF$3,500 Exclusive SponsorshipLeave a mark at the end of the Show by sponsoring the luggage check and complimentary airport shuttle

for attendees on the final day.

COFFEE COUPON FOR ATTENDEES

$5,000 Exclusive SponsorshipOffer attendees a complimentary caffeine fix through the convention center coffee provider. Attract traffic to your booth while attendees collect your branded coupon.

TOTE BAGS$6,000 Per SideThis premium item is given to every attendee and carried throughout The Car Wash Show adorned with your company logo.

TOTE BAG INSERT$1,000Insert a promotional piece into every tote bag to get your brand in the hands of every attendee. Possible pieces you can include are: key chains, hand sanitizer, mobile device cleaning cloths and more!

PENS$5,000 Exclusive SponsorshipEveryone needs a pen! We’ll place pens with your company logo at registration, in tote bags and around the hall. 1

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WIRELESS INTERNET$20,000 Exclusive SponsorshipProvide internet to the Show attendees and receive recognition on a splash page and in the Pocket Guide.

MOBILE APP SPONSOR$10,000 Exclusive Sponsorship

Highlight your company as the exclusive sponsor of The Car

Wash Show mobile app! Promote your brand every

time the app is opened. As an exclusive partner, you will receive your logo placement in all pre-show marketing,

dedicated mobile app promotional

piece, banner ad placement and push notifications.

MOBILE APP ALERTS$2,000 4 AvailableSend strategic push notifications to attendees through the mobile app. Invite potential prospects to your booth or announce a new product.

MOBILE APP BANNER ADS$2,000 4 AvailableAttract attendees to your booth with a rotating mobile app banner that links to your company’s website.

DIGITAL ADVERTISING WALL$1,250 Per eight-second spot; $2,500 Per 16-second spotAdvertise your brand during an eight- or 16-second spot to direct attendees to your booth on large digital screens located outside the trade show floor.

Bring your brand into the digital age — sponsor the technology elements of the Show!

Use Technology to

Your Brand Be a part of the Car Wash Network!Car Wash Network is the Show’s televised program. Amplify your brand awareness to each attendee — recaps of each day of the Show are emailed directly to attendees offering high visibility.

TITLE SPONSORSHIP$12,500 Exclusive SponsorshipFilm an on-site three minute advertorial featuring your company. Also, receive 60-seconds of coverage in the daily report, plus daily booth coverage and logo visibility. Your brand will be distributed throughout the convention center, website and The Car Wash Show mobile app. A daily recap email will be sent to all attendees with footage from the day.

ADVERTORIALS$5,000Up to a three-minute video, filmed onsite, featuring your company – talk about new products or simply about what your company does! Content will be distributed onsite, and in a daily recap email. You will receive a copy of your video for your dissemination.

COMMERCIALS$2,500Provide an up-to-30 second video of your specific company message distributed to attendees. Focus on new products or a relevant message you want attendees to see!

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Number of Banners/Decals

You Receive

Number of Sponsorships

Available

Lobby Window Wall Clings – $12,000 12 1

Escalator Glass Clings – $10,000 2 3

Lobby Hanging Banner – $10,000 1 1

Lobby Column Wraps – $8,000 2 3

Lobby Graphic Wall – $7,500 1 1

Taxi Stand Column Wraps – $6,500 2 2

Foot Prints from Entrance to Booth – $6,000 8 2

Escalator Banner – $5,000 1 2

Skybridge Light Box from Westgate Hotel – $3,500 1 3

Trade Show Floor Decals – $2,500 1 5

Convention Center Glass Door Clings – $2,000 2 8

Display your personalized graphics in front of thousands of attendees through strategically placed clings and decals.

Get your brand in front of your target audience through The Car Wash Show sponsorship opportunities.To learn more about what is available or to tailor your package to meet your needs contact:

Carrie North, Director of Salesphone: +1.312.673.5724mobile: +1.216.577.3795email: cnorth@carwash.org

Your Brand Visibility

FIRST CLASS MAIL OR FAX TO: International Carwash Association, Inc.8320 Solutions CenterChicago, IL 60677

QUESTIONS? Contact: Carrie North Phone: +1.312.673.5724 Mobile: +1.216.577.3795Fax: +1.312.245.1085 Email: cnorth@carwash.org

➊ COMPANY INFORMATIONPlease complete and send with full payment. Please keep a copy for your records.

Company Name: ___________________________________________________________________________________________________________

Contact Name: ____________________________________________________________________________________________________________

Title: ____________________________________________________________________________________________________________________

Address: _________________________________________________________________________________________________________________

City: _________________________________________________________ State: ___________ ZIP: ___________ Country: ________________

Telephone: ____________________________________________________ Ext.: ________________________________________________________

Email:________________________________________________________ Web Address: ______________________________________________

➋ SPONSORSHIP OPPORTUNITY DETAILS

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➌ PAYMENT INFORMATION

Total amount (USD): $ Non-refundable.

□ CheckMake check payable to the International Carwash Association. Include copy of invoice or contract.

Send to: International Carwash Association, Inc. 8320 Solutions Center Chicago, IL 60677

□ Credit Card(Please do not provide credit card information on this contract.) Upon receipt of this contract, the International Carwash Association will e-mail an invoice with credit card processing information.

Once signed contract is received, all sponsorships are considered final and are non-refundable.

For payment or package questions, reach out to Carrie North at cnorth@carwash.org or +1.312.673.5724.

For fulfillment or graphic questions, reach out to Kristen Finnegan at kfinnegan@carwash.org or +1.312.673.5418.

Sponsorship + Marketing ContractThe Car Wash ShowTM 2018 • April 26-28 • Las Vegas Convention Center • Las Vegas, NV

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