tofi april 7, 2015 marketing: de monte
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Branding and MarketingMichael De MonteCo - Founder, ScribbleLive
@demonte
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Just listen to April!
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Content marketing isa very old concept.
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November 1867,Hartford SteamBoiler Inspection
and InsuranceCompany
debuted TheLocomotive.
!"#$ &'($)* &+ *#,- ./.$0 ,- *&'0,12 '$+&0$ *#$ .3'4,) +0&5
65$ *& 65$ ,1+&05/6&1 &+ /-),$167) /18 .0/)6)/4 1/*30$
*#/* 9,44 '$ '&*#$1*$0*/,1,12 /18 3-$+34:;
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In 1895, JohnDeere started
publishing amagazine forfarmers called
The Furrow.
"#$ )&1*$1* +$/*30$8 ,1 "#$<300&9 9/- $83)/6&1/4= /18 ,* +&)3-$8 &1 *$/)#,12 +/05$0-
#&9 *& '$ 5&0$ +03,>34'3-,1$-- &91$0- ? /
@3,1*$--$16/4 $A/5.4$ &+)&1*$1* 5/0B$612:
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There is Nothing New About it
• In 1900, Michelin developed The Michelin Guide.A 400-page document created to help driversmaintain their cars.
• In 1904, was distributing free Jell-O recipe book.
• 1913, Burns & McDonnell, an engineering rm,launched BenchMark magazine, a tradepublication that is still produced today.
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"#$ )&1*$1* +$/*30$8 ,1 "#$<300&9 9/- $83)/6&1/4= /18 ,* +&)3-$8 &1 *$/)#,12 +/05$0-
#&9 *& '$ 5&0$ +03,>34'3-,1$-- &91$0- ? /
@3,1*$--$16/4 $A/5.4$ &+)&1*$1* 5/0B$612:
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Dove – “Evolutions”
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Always- “Like a Girl”
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States United to Prevent Gun Violence –“Guns With History”
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Thank YouMichael De MonteCo - Founder, ScribbleLive
@demonte